JULY2025

Social media isn’t just a marketing tool anymore—it’s your design portfolio, calling card, and client conversation starter all in one.

The digital landscape is changing fast—and staying visible (and profitable) means showing up with strategy, not just beautiful photos. That’s why we’re spotlighting three timely reads from Business of Home that cut through the noise and help you fine-tune your online presence.

Whether you’re wondering if Instagram ads are really worth it, how to tell the story behind your designs, or how to spark conversations that turn followers into clients—these articles offer practical, modern insights for today’s design professional. They’re quick reads, packed with ideas you can apply now to grow your brand with intention and authenticity.

Does advertising on Instagram work for designers?

Read it →

Discover how a modest Instagram ad budget can convert curious scrollers into serious design inquiries.

How to showcase your design approach on social media

Read it →

Learn how telling the story behind your design choices can create deeper, more lasting engagement.

How to start design conversations on social media

Read it →

Explore smart ways to spark interaction and turn your social posts into meaningful, client-building dialogue.

ONGOING EDUCATION

Vanguard Training

NAPLES

Reanna Rieman, Vanguard, Hudson Valley, and Wendover Art SW Florida Sales Representative, will be having a regularly scheduled time slot each week to be in-store for Vanguard Furniture and Outdoor questions/training for designers. 

She will be available on Wednesdays* in the Contemporary & Vanguard Studio–Naples showroom between the hours of 11am-1pm.

July 2  - Contemporary/Vanguard Studio

July 9  - Contemporary/Vanguard Studio

July 16  - Contemporary/Vanguard Studio

July 23  - Contemporary/Vanguard Studio

July 30  - Contemporary/Vanguard Studio

*Designers do not need to book an appointment



SARASOTA

Mary del Cueto, Vanguard SW Florida Sales Representative, will be having a regularly scheduled time slot each week to be in-store for Vanguard Furniture and Outdoor questions/training for designers. 

She will be available each Tuesday* from 10:30am-12:30pm in the Fabric & Vanguard Studio–Sarasota showroom.

July 1  - No hours

July 8  - Vanguard Studio

July 15  - Vanguard Studio

July 22  - Vanguard Studio

July 29  - Vanguard Studio

*Designers do not need to book an appointment



ONGOING EDUCATION

Hickory Chair Training

Luis Carrillo III, Hickory Chair Sales Representative, will be available monthly to field designer’s questions on products, customization, options, and more.

NAPLES

Wednesday, July 9

10am - 2pm 

Rock House Brands Showroom 

6062 Taylor Road

SARASOTA

Thursday, July 10

10am - 2pm 

Rock House Brands Showroom 

1779 Independence Blvd

*Designers do not need to book an appointment