Social Strategy - Where do Influencers Fit Into the Marketing Mix?
In our quickly changing media landscape, word-of-mouth referrals and recommendations are the most powerful marketing tools in the travel industry. Josie Heisig will share Destination British Columbia's new strategic approach to working with social media influencers and brand ambassadors. In this session, participants will also discover best practices and learn how to evaluate opportunities.
And the Presenter...
Josie Heisig, Influencer Marketing Specialist
Destination BC's Josie Heisig rubs elbows with all manner of social media influencers to showcase
the beauty of her home province. With a background in broadcast journalism, Josie relishes her role as a storyteller-all toinspire others to explore BC's wild landscape. While she has lived in Toronto and Calgary, Josie feels most at home in the mountains of BC where active pursuits, including hiking and skiing, are best topped with a trip to a bakery with her husband and dog.