Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 
15 February, 2021

Sometimes It Takes Something Crazy!
Crazy gets us in the door!
Leigh in pretzel
The lady on your left isn't suffering from some sort of attack. In fact, she's participating in a well-thought out strategy to get the attention of a reticent client.

Sometimes it takes a bit of crazy! Here's the story:
Leigh Corbett is an account manager for Rebel Media in Queensland. She works several of their remote markets.
For several months, Leigh had been pursuing a dental practice in Stanthorpe. They would talk with her....usually when Leigh was getting her teeth worked on (yes, it was HER dentist which is an example of good prospecting. Prospects are where and when you find them, even if your mouth is full of stuff).

After 18 months, they finally allowed her to present a campaign. Guess what? The local dentist was part of a greater group in two other markets. Aunt Edna appeared. (For those of you who don't know who Aunt Edna is, she's mentioned on page 29 of my latest book. Believe me, Aunt Edna is trouble!)

As her local contact informed Leigh that she would have to consult Aunt Edna, she said, "We need to keep our fingers crossed that they say, 'Yes'". Time dragged on, and we know what time does to deals: Time kills deals!. Leigh was having trouble reconnecting with her dentist (there are only so many teeth cleanings one can endure for the sake of business). How to get back in the door?

We discussed this on one of our coaching calls. The result is above. Leigh took the picture, then sent it along with a note: "You said to keep our fingers crossed. I've got everything crossed I possibly can. Getting a bit hard to hold the pose. When do you think we might move forward?" I think the fuzzy slippers are a nice touch.

Crazy worked. She got a response. And, she got a twelve-month order!

Sometimes it takes a wild imagination and a bit of crazy. Are you ready to think outside of the box?
The Client's Corner
2021 brings new ways for Bryson Broadcasting International to serve our clients. Virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff. Meet the challenge of 2021 with A+ players.
To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at Make 2021 a banner year!
Words to Live By ......
"Instead of thinking outside of the box, get rid of the box." Deepak Chopra

Our New Book is Here: Add this to your library
What people are saying about this new book:
“Read it! Loved it! We are taking the entire sales staff at our radio stations through a chapter by chapter study starting in January."

Mark Hill
Small business owner at Scrips 911
Ozark, MO
Take time to celebrate!
Miller training
Mardi Gras comes to Taylorville!
Lesley 2020
Don't forget your mask!
We want to help your staff increase revenue!

We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.

If you would like to discuss your sales training needs, we may be reached at,

or call us at 918.810.3068. 

For more information about BBI, click here.

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