CONTEST ANNOUCEMENT - WIN $500

When we picked a name for our "proof of value" assessment process, we really goofed. We were thinking that this was a 'tailored' solution for each customer - which it is. But it's also about finding strengths and weaknesses using a huge data repository of previous seller's answers as you can see by going to our Tailored Fit page.

When we listen to our sellers trying to explain it, we're hearing phrases like this:

• "No - we don't make suits..."
• "It's sort of similar to the lab work, X-rays and MRI's a doctor would use to figure out what's wrong with you..."
• "It's like 23andMe or Ancestry - but for salespeople's DNA..."
• "It's like when you hook up your car to an analyzer to find out what's wrong with it..."

You get the idea. The name "Tailored Fit" doesn't resonate with people the way we wanted. It didn't conjure up the right vision. And they certainly couldn't connect it to data science and 21 competencies we're using to find seller's strengths and weaknesses. So that's the challenge.

What would you call it? Our in-house team will pick the 10 entries, and then we'll put it out to a vote to all of our customers, and the one that gets the most votes wins the $500 prize.

To refresh in your mind what this is all about, please go to: https://www.bakercommunications.com/tailoredfit.html

When you come up with your suggestion, please send it to ContestEntry@BakerCommunications.com. He'll enter your suggestion into the contest. Please put "Contest Entry" in the subject line so it doesn't get lost.

Some additional information on the Tailored Fit program is shown below to help you come up with a better name for us.

What is BCI's Tailored Fit Program?

The way the "Tailored Fit" program works is pretty simple:

1. We set up a 30-60 minute discussion with you to customize the assessment to your team needs, as well as typical sales role and your industry.
2. We evaluate 6 of your current sellers. We ask to evaluate your top 3 performers and the 3 performers who are in need of the most support.
3. After the 6 sellers complete the evaluation, we set up an executive session to review the results. The results of this Tailored Fit profile will show you each seller's strengths, as well as areas in need of improvement.
4. From there, we will provide you with a customized roadmap of training, coaching, and reporting to get your sellers on their way to world-class performance.

Allison Duquette is the Chief Revenue Officer for CampusLogic. Here's how she see's the difference before and after using data to make these decisions.