SKILLS REQUIRED
The qualifying activity requires a broad set of skills to interpret product descriptions, envision them being applied in the market, comprehend market structure (distribution, competition, customer segments), and reasonably assess new product idea revenues and profit-generating potential. Since no one person may have the required talents or time to do everything, Catalyst workshops provide a wonderful opportunity for qualifying innovative ideas.
The qualifier role, fulfilled by a single individual or a team, also identifies resources that are needed to complete the idea qualification. Resources may include production and technical experts, engineers, scientists, economists, sales managers, lobbyists, regulation experts, and experts in customers and competitors.
