South Lake Avenue
April 2020 Newsletter
In light of current circumstances, we decided to email our April Newsletter early in an effort to support our local businesses and reach out with important updates if you have not received them already. You are receiving this email because you correspond to our business or residential community, have attended one of our events or are interested in staying informed regarding happenings within the South Lake Avenue District.

Although the community is currently social distancing we can continue to support each other in any way we can. Support local businesses by visiting the South Lake Avenue Business Directory.
Congratulations to Krystle from Pasadena
who was the first to answer correctly in last month's newsletter!

Thank you to everyone who participated in last month's South Lake Trivia game! We wanted to take a moment and shout out the first participant who answered correctly and give them the kudos they deserve! The correct answer is SOUTH LAKE BUSINESS ASSOCIATION

Be the first to answer this week's trivia question correctly for a chance to win a prize at our year end Holidayfest Event in December!
The South Lake Business Association is
The South Lake Business Association's monthly newsletter is a source of information and news for business and property owners within the South Lake Avenue Business District, the City of Pasadena, and residential communities. We are currently accepting submissions for the May 2020 newsletter. If you are a South Lake Avenue business or property owner and would like to participate in the newsletter, please email your submission to by April 20th.
South Lake Avenue Promotions
Barry's | 326 S. Lake Avenue
Barry's will see you soon at the Pasadena Red Room ! In the mean time work out with them at home! You can get access to the trendy high intensity interval workout via Instagram, where the official account @Barrys is streaming 20-minute, twice daily IGTV sessions. 

Stay in the know for opening details, referral perks, special events and more by clicking Barry's Pasadena .
Supporting Local Businesses Throughout South Lake
With the evolving coronavirus situation, we realize that times are difficult for the entire community. Many of our local businesses are offering new options in place of dine-in services. To make things easier, the City of Pasadena and Pasadena Convention & Visitors Bureau have compiled a list of locations around Pasadena that are offering to-go orders, curbside pickup, delivery, and online ordering. In an additional effort to support local businesses, parking spaces shall be temporarily converted to 20-minute parking to facilitate delivery and curbside pick-up of food from restaurants. Individuals looking to park long-term should park in parking garages and walk to their destination.

To view a list of active South Lake Avenue restaurants and businesses or learn to the status of specific businesses within the South Lake Avenue Business District, please visit Support Local Businesses . Please note, information is subject to change without notice.
Available via Curbside or Take-Out Services
The State of California's Department of Alcohol Beverage Control is temporarily suspending enforcement of specific legal prohibitions of the code. Restaurants with a license to sell alcohol with food can now sell it for off-site consumption and local requirements regarding off-site sales would not apply.

For more information, visit Notice of Regulatory Relief .
Lemonade | 146 S. Lake Avenue | 626-304-7700
Use this code on to get 30% off your next purchase of takeout or delivery. Share with all your friends! CODE: SAVERESTAURANTS

For more information, visit Lemonade Restaurant .
Nothing Bundt Cakes | 548 S. Lake Avenue | 626-792-8200
Nothing Bundt Cakes thanks everyone for their continuous support and also wants to remind you that their Pasadena and Rosemead locations are open for business. Starting Monday, March 23, their bakery hours will be 11:00am to 4:00pm. Online or phone orders are highly recommended and available same day and future pickups. In-store selection without an advanced order will be limited. All orders will be brought to your car with curbside service. Limited delivery options are also available.

For more information, visit Nothing Bundt Cakes .
Mendocino Farms | 238 S. Lake Avenue | 626-773-3140
Mendocino Farms on South Lake will be open every day from 11:00am to 8:00pm for contactless pick-up for online and phone orders, 3rd party delivery, and catering. For your convenience, you can find all of their updates by visiting Temporary Adjustments in Operations.

For more information, visit Mendocino Farms .
Philz Coffee | 146 S. Lake Avenue Suite 106 | 626-204-3796
T he Pasadena Philz location will be testing mobile-only ordering starting Wednesday, March 25th. Hours will be limited to 7:00am to 12:00pm for now while they test a way to reopen in a capacity that is safe for their customers and team members.

For more information, visit Philz Coffee or call 626-204-3796.
TravelStore | 140 S. Lake Avenue Suite 280 | 626-795-0291
Explore the world virtually! While you're stuck at home, now is your chance to virtually visit places like Thyssen-Bornemisza Museum in Madrid or the Florida beaches ! Take a virtual trip to the Zocalo in Mexico City! When you're ready to book your next adventure talk to a travel expert at TravelStore, they're travelers too!

For more information, visit TravelStore or call 626-795-0291.
The Vitamin Shoppe | 181 S. Lake Avenue | 626-405-0209
The Vitamin Shoppe has everything you need to handle seasonal challenges like a pro. The benefits of a regular vitamin and supplement regime are endless. Shop their selection of vitamins and supplements to support continuous health and wellness. Now open with reduced hours.

For more information, visit The Vitamin Shoppe or call 626-405-0209.
Are you missing a birthday, or any other important event due to the nationwide quarantine? You can still send the ones you love flowers, tasty desserts, or the hard to come by toilet paper roll! Visit our online directory and send your loved ones a gift to celebrate your special occasion! To learn more about which South Lake Avenue Businesses are active, please visit Support Local Businesses .
Under California State Law, the County of Los Angeles Treasurer & Tax Collector is not able to extend the April 10 property tax deadline. However, beginning on April 11, the day after property taxes are due, people unable to pay on time for reasons related to COVID-19 may submit a request for penalty cancellation online. The department has set up a special team to process these requests for those who demonstrate they were affected by the outbreak.

For more information, visit Los Angeles County .
Enjoy free concerts from the comfort of your home! Artists such as John Legend have performed a mini­-concert inside their home, calling it #TogetherAtHome and other musicians and celebrities joined the trend. Type in the hashtag on Facebook and lnstagram and enjoy the concerts!
Got Catering?
Einstein Bros. Bagels | 605 S. Lake Ave. | 626-449-6415
Einstein Bros. Bagels is still baking! Their team of experts is ready to help with your catering needs, for small meetings of ten or less of course! Let them make it easy for you! Give them a call and one of their Catering Specialists will be happy to help you and your team!

For more information about catering services, please visit Einstein Bros. Bagels or call 626-449-6415.
City of Pasadena
Pasadena’s Safer at Home Order is consistent with the Orders issued by the State of California and the County of Los Angeles. The general purpose of these unified orders is to limit individual in-person contact with other members of the public to control spread of the Novel Corona Virus (COVID-19), and the city of Pasadena has done their best to be as clear as possible about what is permissible and what is not. They are not in a position to provide personal guidance for all situations, but they will continue to update the website when questions with broad application apply. Please stay home as you can and limit your contact with others!

For more information, visit City of Pasadena COVID-19 Info . For additional information, visit COVID-19 Info & Links.
The Pasadena Convention & Visitors Bureau and the City of Pasadena are putting together a directory of virtual educational and engaging content for businesses to share with residents as we all practice safe social distancing. For more information, please visit:
  1. Directory for Virtual Educational and Engaging Content
  2. Pasadena Restaurant Directory
The “Show Your Badge” program is in partnership with the Pasadena Convention & Visitors Bureau. Each year, the CVB welcomes thousands of attendees to Pasadena and what better way to help drive customers to your business than by partnering with them to create authentic experiences. If you are interested in sharing a discount or promotion with their meeting and convention attendees please contact Amanda Westervelt.

For more information please contact Amanda Westervelt at the Pasadena Convention & Visitors Bureau at 626-584-4263 or
No healthcare workers, law enforcement personnel, or any government agencies are going door-to-door testing individuals for COVID-19. If you receive a visit from anyone claiming to be conducting a COVID-19 inspection, call 9-1-1 immediately.
Vehicle burglaries are among the top crimes in Pasadena. Don't be the next victim! Click here to view helpful tips on how to prevent vehicle burglary.

For more information, please visit the Pasadena Police Department .
Criminals have been known to use various scams to steal bill payments and identity information from utility customers. Read below and watch the short video for details on how to protect yourself from scammers.

Common Scams
  • Phone calls, home visits and online solicitations promoting government utility assistance programs and that ask for social security or banking information

  • Phone calls or home visits from someone posing as a PWP representative who demands payment and threatens to turn off water or electric service.

  • Unscheduled home visits from scammers posing as PWP meter readers/inspectors or posing as contractors offering home energy audit services.

For more information, please visit City Of Pasadena Water & Power .
The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City! CSC is available via web, LiveChat,  mobile app and phone to assist in answering questions about City programs, services and events. Their knowledgeable representatives can help you find the information and assistance you need! 

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.
Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Nixle is a community information service that provides updates via email and text message, while Crimemapping provides updates using an interactive map. Please visit or for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241.
Association Meetings
Postponed until further notice.
55 S. Lake Avenue, Suite 170, Pasadena, CA 91101- View Map

Property owners and business owners located within the South Lake Business District are encouraged to attend association meetings. South Lake Avenue property owners and business owners interested in volunteering and serving on the Board of Directors should email . Click here to view SLBA meeting schedules. Click here to learn more about the South Lake Business Association.

*Meeting dates, times and locations are subject to change. For more information regarding upcoming meetings, please visit .
Featured Spaces
Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:
603 S. Lake Avenue

Click to view a list of featured spaces a t South Lake Leasing Opportunities .
Check out the following video which highlights the vibrancy of the South Lake Avenue Business District: South Lake District Video!

For more information, please visit .
Got News?
Got News? May 2020 e-Newsletter submissions due by April 20th and accepted on a first come first served basis. Subject to availability and editing.
Helpful Links
Stay Connected!
South Lake Trivia!
Be the first to answer correctly and get a shout out in our next newsletter and be automatically entered into a year end raffle during our Holidayfest Event!
What is the South Lake Avenue motto?