South Lake Avenue
March 2021 Newsletter
MARCH PROMOTIONS
In light of current circumstances, we will continue to email our monthly newsletter with important updates while promoting South Lake Avenue businesses that are active during these challenging times. Support local businesses by visiting our new website

Please note information is subject to change due to Covid-19 developments.
SHOUT OUT TO OUR TRIVIA PARTICIPANTS!
Congratulations to our winner Richard S. from Montebello who was the first to answer correctly in last month's newsletter!

Thank you to everyone who participated in last month's South Lake Trivia Game! We wanted to take a moment and shout out the first participant who answered correctly! The correct answer is Corner Bakery. Inspired by great fresh ingredients, Corner Bakery's small neighborhood bakery on a corner in downtown Chicago began creating artisan breads and freshly baked sweets. And upon a little success, neighbors began to ask Corner Bakery for sandwiches made with that fabulous bread, followed by homemade soups and salads, and even made-to-order scramblers. Their guests’ requests continued to inspire them as their bakery’s menu and business grew. For more information, please visit Corner Bakery.

Be the first to answer our monthly trivia question correctly for a chance to win a prize at South Lake Avenue's year end Holidayfest event! One (1) entry per person per Trivia Game Question. Participants selected and announced are eligible to enter again after 90 days. Details subject to change due to COVID-19 developments.

CONGRATULATIONS TO ANNOUNCED PARTICIPANTS!
Debbie C. from Pasadena (January)
Richard S. from Montebello (February)
The South Lake Business Association is
ACCEPTING SUBMISSIONS FOR APRIL
The South Lake Business Association's monthly newsletter is a source of information and news for business and property owners within the South Lake Avenue Business District, the City of Pasadena, and residential communities. We are currently accepting submissions for the April 2021 newsletter. If you are a South Lake Avenue business or property owner and would like to participate in the newsletter, please email your submission to slba@southlakeavenue.org by March 20th.
South Lake Avenue Promotions
Streetscape Landscape
SOUTH LAKE'S NEW LOOK!
The next phases of South Lake's Streetscape Area Beautification Plan are underway and include landscape upgrades and repairs to the center street medians located along South Lake Avenue. Enjoy a stroll along South Lake Avenue to see the changes in progress! More area beautification announcements are coming soon so stay tuned!
Sugarfish Commons
OUTDOOR SEATING & DINING!
Wondering which businesses on South Lake Avenue offer outdoor seating and dining? South Lake's website offers a quick and easy way to search for options. 

Learn more by visiting Outdoor Seating on South Lake.
BUY LOCAL ON SOUTH LAKE!
Now more than ever is the time to BUY LOCAL in Pasadena. Whether you choose to make a purchase on South Lake Avenue, in the Playhouse Village or in Old Pasadena please support Pasadena businesses with whatever your budget allows.

For more information, please visit South Lake Avenue's Online Directory.
Gozen-Shun
NEW ON THE BLOCK!
Gozen Shun | 851 Cordova Street | 626-739-0220
Eating a balanced diet combined with healthy ingredients leads to wellness. In ancient Japanese food culture, Gozen is the serving of food to help the human body and mind. It consists of dishes with the consideration of energy, proteins, fats, and minerals. Gozen Shun Pasadena aims to provide quality food and a pleasant environment for customers.

For more information, please visit Gozen Shun or call 626-739-0220.
Ann Taylor
STAY-AT-HOME STYLE!
Ann Taylor | 505 S. Lake Avenue | 626-792-4820
Ann Taylor offers a variety of options to meet your every day needs whether you are staying at home or stepping out. Click to view items on sale.

For more information, please visit Ann Taylor or call 626-792-4820.
Assistance League
REOPENING MARCH 10!
Assistance League | 820 E. California Blvd. | 626-449-2068
Assistance League's Craft Fair Gift Shop on South Lake reopens on March 10th! They offer creative solutions for gifts which are hand made by seniors. 

For more information, please visit Assistance League or call 626-449-2068.
Bistro 45
ORGANICALLY INSPIRED!
Bistro 45 | 45 S. Mentor Avenue | 626-795-2478
Bistro 45 offers an extraordinary, sustainable, organically inspired seasonally changing menu which showcases French technique via new American cooking. Bistro 45 offers outdoor dining, take-out and delivery.

For more information, please visit Bistro 45 or call 626-795-2478.
Celestino
POUR A GLASS, STAY A WHILE!
Celestino Ristorante & Bar | 141 S. Lake Avenue | 626-795-4006
Pour a glass of wine and stay a while at Celestino Ristorante & Bar on South Lake Avenue! They offer outdoor dining, take-out and delivery!

For more information, please visit Celestino Ristorante & Bar or call 626-795-4006.
Corner Bakery
FREE COFFEE??
Corner Bakery | 345 S. Lake Avenue | 626-578-1281
Enjoy Free Daily Coffee, Tea or Cold Brew at Corner Bakery until March 31, 2021! For details, please view Printable Flyer.

For more information, please visit Corner Bakery or call 626-578-1281.
Coffee Bean
LIGHTENED BEVERAGES!
The Coffee Bean | 415 S. Lake Avenue #108 | 626-744-9370
The Coffee Bean & Tea Leaf offers lightened beverages such as Lightened Iced Matcha Latte, Lightened Vanilla Latte, Lightened Mango Cold Brew Tea and more! Now you can enjoy great tasting beverages that are made with easy sugar and easy calories.

For more information, please visit The Coffee Bean & Tea Leaf or call 626-744-9370.
FIRST WAX IS FREE!
European Wax Center | 569 S. Lake Avenue | 626-449-5000
Your first wax is free at European Wax Center! Featured, first-time services are free and they reward guests for referrals. 

For more information, please visit European Wax Center or call 626-449-5000.
Contessa
LOCAL FREE DELIVERY!
Contessa Foods Collection | 380 S. Lake Avenue #111 | 626-744-0252
Contessa Foods Collection offers a little piece of Italy in Pasadena with free local delivery!

For more information, please visit Contessa Foods Collection or call 626-744-0252.
Jewels on Lake
JEWELRY, REPAIRS AND MORE!
Jewels on Lake | 415 S. Lake Avenue #101 | 626-356-4242
Is your watch running a bit sluggish or your jewelry lacking its luster? Jewels on Lake can help you get it all back on track with on site-repairs. Jewels on Lake is open by appointment only and ask about their upcoming specials!

For more information, please visit Jewels on Lake or call 626-356-4242.
Logix Federal Credit Union
LOGIX OFFERS PPP!
Logix Federal Credit Union | 180 S. Lake Avenue | 800-328-5328
Logix Federal Credit Union is supporting its members by offering Paycheck Protection Program (PPP), a U.S. Small Business Administration (SBA) loan that helps businesses keep their workforce employed during the COVID-19 crisis. Helping small business owners is important to Logix, as this assistance delivers support to keep members’ businesses running and their employees working. PPP loans are available now to those who are eligible for Logix membership. Credit union staff is ready to receive applications, and is dedicated to providing superior service during the process. For more information, visit. For details, please visit Logix Paycheck Protection Program.

For more information, please visit Logix Federal Credit Union or call 800-328-5328.
Macy's
EXCLUSIVE TRUNK SHOW!
Macy's Pasadena | 401 S. Lake Avenue | 626-792-0211
Celebrate the season's shimmering Fine Jewelry styles with Macy's on South Lake Avenue as they reveal Le Vian's trends for 2021! Reserve your appointment with Macy's Fine Jewelry specialist or Stylist and receive 20$ off your purchase. For details, please view Printable Flyer. To learn more about Macy's Complimentary Services such as personal shopping, client gifting and corporate sales, please visit Complimentary Services.

For more information, please visit Macy's Pasadena or call 626-792-0211.
Mediterranean Cafe
TASTY VEGAN OPTIONS!
Mediterranean Cafe | 273 Shoppers Lane | 626-793-8844
Mediterranean Cafe on South Lake Avenue offers a variety of tasty vegan menu options such as Mujadara, Hummus, Tabule, Baba Ganoush, Stuffed Grape Leaves, Falafel and more! Mediterranean Cafe also offers outdoor dining and catering services!

For more information, please visit Mediterranean Cafe or call 626-793-8844.
Magnolia House
CRAVING BRUNCH?
Magnolia House | 492 S. Lake Avenue | 626-584-1126
Magnolia House on South Lake Avenue offers brunch on Saturdays and Sundays!

For more information, please visit Magnolia House or call 626-584-1126.
Mercado Pasadena
BRUNCH IS BACK AT MERCADO!
Mercado Pasadena | 140 S. Lake Avenue | 626-345-5778
Brunch is back at Mercado Pasadena on South Lake Avenue! Enjoy through outdoor dining or order online at Mercado Pasadena.

For more information, please visit Mercado Pasadena or call 626-345-5778.
Orvis
FLY-FISHING ADVENTURES!
Orvis Sporting Traditions | 345 S. Lake Avenue | 626-356-8000
Trust your dream fly-fishing trips to Orvis; whether adding a fishing day with a local guide during your next business trip or planning a week at a remote lodge, their endorsed fly-fishing partners are researched, vetted, and selected by Orvis experts. For details, please visit Orvis Fly Fishing Trips.

For more information, please visit Orvis Sporting Traditions or call 626-356-8000.
YOUR STORY STARTS HERE!
Paul Mitchell The School | 825 E. Green Street | 626-284-2863
Schedule a tour and discover how to build a future in the beauty or barbering industry at Paul Mitchell The School Pasadena. They are open for guest services and retail products. View details at paulmitchell.edu/pasadena

Whether it's a work meeting, friend gathering or parent teacher conference, Paul Mitchell The School Pasadena has you covered with hairsprays for every style and occasion. To learn more, please visit their March Style Report.

For more information, please visit Paul Mitchell The School Pasadena or call 626-284-2863.
Pet Food Express
BUILD A BETTER BOWL!
Pet Food Express | 320 S. Lake Avenue | 626-578-1111
Build a Better Bowl to boost your pet’s meals with Primal’s biologically appropriate raw foods, supplements, and elixirs.To learn more, visit Pet Food Express.

For more information, please visit Pet Food Express or call 626-578-1111.
South Lake Trivia!
Be the first to answer correctly and get a shout out in our next newsletter and be automatically entered into a year end raffle during our Holidayfest Event!
*Details subject to change due to COVID-19 developments.
Which residential properties are located within the South Lake Avenue District?
Granite Park Place
Prado Community, Pasadena Collection
All of the above
Smitty's
WHAT'S THE SPECIAL?
Smitty's Grill | 110 S. Lake Avenue | 626-792-9999
Good question! Smitty's Grill on South Lake Avenue offers a variety of specials you can enjoy in their outdoor dining area or through take-out and delivery! To learn more about their specials, follow Smitty's at @smittysgrill.

For more information, please visit Smitty's Grill or call 626-792-9999.
Stride
OUTDOOR WORKOUTS!
STRIDE Pasadena | 906 Granite Drive | 626-737-8588
Stuck in a fitness rut and need a little pick me up? STRIDE Pasadena on South Lake Avenue offers plenty of fitness options to get you in tip top shape.

For more information, please visit Stride Pasadena or call 626-737-8588.
The Arbour
CONGRATULATIONS!
The Arbour Restaurant | 527 S. Lake Avenue | 626-396-4925
Congratulations to The Arbour Restaurant on South Lake Avenue for being featured in the Pasadena Weekly! For details, please visit @thearbourpasadena. The Arbour offers outdoor dining, take-out and delivery!

For more information, please visit The Arbour Restaurant or call 626-396-4925.
Ten Thousand Villages
PERSONALIZE WITH PINS!
Ten Thousand Villages | 567 S. Lake Avenue | 626-229-9892
Personalize your wardrobe with fun pins! Handcrafted out of gourd, these are an eco–friendly alternative to the metal and plastic traditionally used to make lapel pins. Express yourself sustainably!⁠

For more information, please visit Ten Thousand Villages or call 626-229-9892.
Vitamin Shoppe
ON-THE-GO NUTRITION!
The Vitamin Shoppe | 181 S. Lake Avenue | 626-405-0209
Ready for plant-powered, delicious on-the-go nutrition? You will want to try plnt Organics' NEW Organic Protein Bar in tasty Cinnamon Raisin or Peanut Chocolate Chip. Each bar contains 15 grams of protein from real food ingredients - without any dairy, gluten, or soy. Get it today at The Vitamin Shoppe on South Lake Avenue!

For more information, please visit The Vitamin Shoppe or call 626-405-0209.
Urbane Cafe
BEETS ARE BACK!
Urbane Cafe | 218 S. Lake Avenue | 626-202-1616
Beets are back at Urbane Cafe! Loaded with essential nutrients, order Urbane Cafe's Golden Beet Salad to enjoy!

For more information, please visit Urbane Cafe or call 626-202-1616.
Williams-Sonoma
READY FOR SUMMER?
Williams-Sonoma | 142 S. Lake Avenue | 626-795-5045
Williams-Sonoma on South Lake Avenue is and has plenty of great suggestions for your home! Explore cookware, grills, outdoor furniture and more!

For more information, please visit Williams-Sonoma or call 626-795-5045.
Got Catering?
Urban Plates
DELIVERED TO YOUR DOOR!
Get your South Lake Avenue favorites delivered to your door. To view catering options available on South Lake, please visit Catering on South Lake.
City of Pasadena
ACCESSORY FOOD SERVICE ORDINANCE DEVELOPMENT
Some community groups have asked the City to develop an ordinance requiring restaurants and other food service providers to allow their customers to opt-out from automatically receiving accessory food service ware (i.e. plastic cutlery, napkins, straws, etc.) for take-out and delivery orders. The City of Pasadena’s proposed Accessory Food Service Ware Ordinance will likely include these key measures:
 
  1. Restaurants and other food service providers shall only provide accessory food service ware upon the request of the customer.
  2. Third-party, app-based delivery platforms shall include on their platforms an option for customers to affirmatively request food service accessories.
  3. This ordinance shall not preclude restaurants and other food service providers from asking customers if they would like accessories with their order, or providing self-service dispensers.

For more information or to provide feedback, please email gsilva@cityofpasadena.net before March 23,2021.
REOPENING PROTOCOLS
Revised protocols have been posted to the City’s website and direct links can be found at COVID-19: Information for Businesses.
RESOURCES FOR BUSINESSES
Pasadena Business can stay in the know regarding helpful information and available resources by visiting COVID-19: Information for Businesses.
CITY NEWS RELEASES
Stay in the know regarding important City of Pasadena updates by visiting City of Pasadena News Releases.
CITIZEN SERVICE CENTER
The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City.

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.
CONNECT TO PASADENA PD
Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241.
Association Meetings
BOARD MEETING
Wednesday, March 17, 2021 I 8:00am
Meeting details to be determined

Property owners and business owners located within the South Lake Business District are encouraged to attend association meetings. South Lake Avenue property owners and business owners interested in volunteering and serving on the Board of Directors should email slba@southlakeavenue.org. Click here to view SLBA meeting schedules or to learn more about the South Lake Business Association.

*Meeting dates, times and locations are subject to change. For more information regarding upcoming meetings, please visit www.southlakeavenue.org.
Featured Spaces
141 S. Lake
Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:
141 S. Lake Avenue (Office Space)

Click to view a list of featured spaces at South Lake Leasing Opportunities.
GET STARTED!
Whether you are looking to acquire property, open a business or move to South Lake, the South Lake Business Association is here to help you learn about South Lake Avenue’s unique attributes. Start by visiting Getting Started on South Lake.

For more information, please visit www.southlakeavenue.org.
WHAT'S NEW ON SOUTH LAKE?
Now it's easier than ever to connect with businesses and learn about new ones by visiting South Lake Avenue's new website at www.southlakeavenue.org.
Got News?
Got News? April 2021 e-Newsletter submissions due by March 20th and accepted on a first come first served basis. Subject to availability and editing.
Missed News?
If you missed one of our newsletters you can view them here:
Helpful Links
Stay Connected!
South Lake Trivia!
Looking for our Trivia Game Question? It's still here and will rotate within the newsletter every month. Enjoy!