South Lake Avenue, Pasadena
October 2023 Newsletter
SAVE THE DATE!
Saturday, December 2, 2023
12:00pm - 6:00pm

South Lake Avenue kicks off Holidayfest at 12:00pm on Saturday, December 2nd with family friendly activities around the District!

Holidayfest is presented by
In partnership with the South Lake Business Association

This free and family friendly event has evolved into a district-wide celebration making South Lake Avenue one of San Gabriel Valley's premier dining and shopping destinations. Guests can enjoy live music, in-store promotions, family friendly activities and more! Details soon at www.southlakeavenue.org!

We did not forget about Halloween and included fun Halloween promotions throughout the October newsletter. Enjoy and Happy Halloween!
SHOUT OUT TO OUR TRIVIA PARTICIPANTS!
Congratulations to our winner Marcel L. from Pasadena who was the first to answer correctly in last month's newsletter!

Thank you to everyone who participated in last month's South Lake Trivia Game! We wanted to take a moment and shout out the first participant who answered correctly! The correct answer is All of the above. For more information, please visit Chronic Tacos, Erewhon Market and Elite Beauty Bar.

Be the first to answer our monthly trivia question correctly for a chance to win a prize at South Lake Avenue's year end Holidayfest event! One (1) entry per person per Trivia Game Question. Participants selected and announced are eligible to enter again after 90 days. Participants responsible for reviewing junk and spam folders for electronic communications. SLBA not responsible for delays in email communication.

CONGRATULATIONS TO OUR ANNOUNCED PARTICIPANTS!

Cheri H. from Altadena (January)
Arthur M. from Pasadena (February)
Charlotte L. from Pasadena (March)
Dena H. from Pasadena (April)
Jess E. from Arcadia (May)
Alice T. from San Gabriel (June)
Cheri H. from Altadena (July)
Theresa F. from Arcadia (August)
Marcel L. from Pasadena (September)
The South Lake Business Association is
ACCEPTING SUBMISSIONS FOR NOVEMBER
The South Lake Business Association's monthly newsletter is a source of information and news for business and property owners within the South Lake Avenue Business District, the City of Pasadena, and residential communities. We are currently accepting submissions for the November 2023 newsletter. If you are a South Lake Avenue business or property owner and would like to participate in the newsletter, please email your submission to slba@southlakeavenue.org by October 20th.
South Lake Avenue Quick Links
BITES AND BEVERAGES
Enjoy endless options from South Lake Avenue restaurants! Learn more by visiting South Lake Food & Dining.
SELF-CARE IDEAS
Looking to improve your health or pamper yourself? Browse through all the services offered on South Lake by visiting South Lake Health & Beauty.
SALES AND PROMOTIONS
Learn more about sales and promotions on South Lake by visiting Shop on South Lake.
PASSPORT PARKING
Park, pay, be on your way with Passport Parking! No more digging for coins. Download today! To learn more about parking on South Lake Avenue, please visit South Lake Avenue's Visitor Resources.
South Lake Avenue Promotions
NOTICE OF CONSTRUCTION
South Lake Avenue Pedestrian Lighting Project
Project funding was recently secured and construction is scheduled to begin this year. The South Lake Business Association, in partnership with the City of Pasadena, has been a long time advocate of this project to improve lighting along South Lake Avenue and add vibrancy to this thriving area.

The South Lake Avenue District will be open for business during construction. For more information, please visit South Lake Avenue Pedestrian Lighting Project.
HOLIDAYFEST 2023! SAVE THE DATE!

Saturday, December 2nd | 12:00pm - 6:00pm
What: Holidayfest! Shop, Dine and Win on South Lake!
When: Saturday, December 2, 2023
Where: South Lake Avenue, Pasadena
Details Available Soon: www.southlakeavenue.org

This free and family friendly event has evolved into a district-wide celebration making South Lake Avenue one of San Gabriel Valley's premier shopping and dining destinations. Guests can enjoy live music, in-store promotions, family friendly activities and more!
NEW ON THE BLOCK!
Erewhon Market | 475 S. Lake Avenue | 323-370-7001
Erewhon Market recently opened their Pasadena location on South Lake Avenue. At Erewhon, they believe that nutrition is the key to a radiant lifestyle. Through their markets, they endeavor to provide exceptional organic products that inspire good decision-making and healthier communities. They now offer gift bags to help you create the perfect gift for any occasion.

For more information, please visit Erewhon Market or call 323-370-7001.
NEW ON THE BLOCK!
Chronic Tacos Mexican Grill | 345 S. Lake Avenue #101 | 626-298-6432
Chronic Tacos Mexican Grill recently celebrated their Grand Opening. Chronic Tacos specializes in delicious, authentic Mexican food and prides itself in its unique concept that offers authentic third-generation recipes, as well as an opportunity to celebrate art and individuality with customers.

For more information, please visit Chronic Tacos Mexican Grill or call 626-298-6432.
HOLIDAY FASHION SHOW!
Macy's | 401 S. Lake Avenue | 626-792-0211
Saturday, October 7th | 1:00pm
Discover Macy’s latest trends as models showcase collections for Elevated Lounge, Work-Casual and Cocktail. Click to view Printable Flyer. To RSVP, please call 626 792-0211 x 4444.

  • October 16-31: Shiseido Gift with Purchase
  • October 23-30: Friends & Family Enjoy 30% off throughout the store & 15% off beauty & fragrances

For more information, please visit Macy's or call 626-792-0211.
WINE, CHEESE AND ART!
Bravo Salon | 455 S. Lake Avenue #101 | 626-577-4777
Thursday, October 26th | 6:00pm - 9:00pm
Bravo Salon is hosting ClubHaus, a pop up art event where guests can enjoy a night of art and music. This special event features five talented mixed media artists sharing their favorite unique pieces. Groove to the beats with a live DJ, enjoy wine, cheese and mingling. Free Parking at Erewhon Market. Space is limited and RSVP is required.

For more information, please visit Bravo Salon or call 626-577-4777.
TREASURES & TRIVIA!
Pasarroyo | 251 S. Lake Avenue | 626-792-5161
October 27th-29th | 10:00am
Shop til' you drop during the Treasures & Trivia rummage sale hosted by Pasarroyo in partnership with the Pasadena Guild Children's Hospital. Shop on October 27-29th starting at 10:00am where you can discover some fabulous treasures! Fine Arts, Estate Items, Designer Labels, Clothing, Shoes, Accessories, Jewelry, Furniture, Holiday Items, Housewares and much more! All proceeds from the sale benefit Children's Hospital Los Angeles (CHLA) and the Pasadena Guild's newest project, The Pasadena Guild Endowed Chair for the Pediatrician-in-Chief. For more details, please visit Treasures & Trivia.

For more information, please visit Pasarroyo or call 626-792-5161.
HOUSE OF HAUNTS!
Magnolia House | 492 S. Lake Avenue | 626-584-1126
Saturday, October 28th | 9:00pm - 12:00am
October means one thing...Magnolia House's Annual Halloween Party is back! On Saturday, October 28th from 9pm - 12am, be sure to stop by the spookiest house on the street! Click to view details and RSVP!

For more information, please visit Magnolia House or call 626-584-1126.
COMPLIMENTARY TRIAL!
Barry's | 326 S. Lake Avenue | 626-314-1877
Barry's invites the South Lake Avenue community to workout with them! Your complimentary trial is valid from October 8th - October 29th exclusively at their Pasadena studio! For details, please view Printable Flyer and visit Barry's x South Lake Ave Complimentary Classes!

For more information, please visit Barry's or call 626-314-1877.
RECEIVE $50 OFF!
Elite Beauty Bar | 256 S. Lake Avenue | 626-345-5457
Book any full price facial from October 3, 2023 - October 31st and receive $50 off and a complimentary skin analysis.

For more information, please visit Elite Beauty Bar or call 626-345-5457.
South Lake Trivia!
What is the name of South Lake's December event held on Saturday, December 2nd from 12pm - 6pm?
Holidayz
Holiday Craze
Holidayfest! Shop, Dine, Win!
Be the first to answer correctly to get a shout out in our next newsletter and be automatically entered into a year end raffle during our Holidayfest Event!
2024 COLLECTION!
Cycle Gear | 414 S. Lake Avenue | 626-553-9761
Cycle Gear offers motorcycle riding gear, helmets, accessories and more! Click to view their new 2024 Shoei Helmet Collection!

For more information, please visit Cycle Gear or call 626-553-9761.
EXHIBITION ENDS OCTOBER 7TH!
Jack Rutberg Fine Arts | 600 S. Lake Avenue #102 | 323-938-5222
Enjoy the Collector's Choice Exhibition at Jack Rutberg Fine Arts Gallery through October 7th.

For more information, please visit Jack Rutberg Fine Arts or call 323-938-5222.
Logix Federal Credit Union
SKY-HIGH SAVINGS!
Logix Federal Credit Union | 180 S. Lake Avenue | 800-328-5328
Earn 4.25% APY on a High Rate Savings Account at Logix Federal Credit Union. Learn more at Sky High Savings.

For more information, please visit Logix Federal Credit Union or call 800-328-5328.
DINNER 7 DAYS A WEEK!
Marina Pasadena | 841 Cordova Street | 626- 714-7228
Marina Pasadena is giving you more days to come and enjoy your favorites wines and chef-crafted dishes. Dinner is offered every day from 5:00pm to 9:30pm.

For more information, please visit Marina Pasadena or call 626-714-7228.
HALLOWEEN BITES AND BEVERAGES!
Mercado Pasadena | 140 S. Lake Avenue | 626- 345-5778
Enjoy delicious bites and beverages at Mercado Mexican Cuisine and be sure to make your reservations with upcoming holidays such as Halloween and Dia De Los Muertos. They are booking holiday parties now and you can make reservations by calling 626-345-5778.

For more information, please visit Mercado Pasadena or call 626-345-5778.
SCARY-GOOD BUNDTS!
Nothing Bundt Cakes | 548 S. Lake Avenue | 626-792-8200
It's officially spooky season! Grab scary-good Bundts for your Halloween parties, trick-or-treaters or just a midweek pick-me-up. Shop Halloween Cakes.

For more information, please visit Nothing Bundt Cakes or call 626-792-8200.
FALL FAVORITES!
Orvis | 345 S. Lake Avenue | 626-356-8000
Shop new arrivals for every fall adventure at Orvis, offering an extensive range of fly fishing gear designed to meet the needs of both novice and seasoned anglers.

For more information, please visit Orvis or call 626-356-8000.
ROSE BOWL WEEKEND!
Pasadena Hotel & Pool | 928 E. Colorado Blvd. | 626-884-4150
Celebrate the New Year and the 135th annual Rose Parade with Pasadena Hotel & Pool. Rooms are available to book now, with a two-night minimum stay required.

On January 1, their lobby bar will open early for pre-parade festivities — including coffee, cocktails and game day coverage on big screen TVs. (All are welcome to join, no overnight stay required.) Then its time for the big show! The iconic Rose Parade marching bands and floral floats go right by our front door on Colorado Boulevard.

For more information, please visit Pasadena Hotel & Pool or call 626-884-4150.
NOW ENROLLING!
Paul Mitchell The School | 825 E. Green Street | 626-284-2863
In Cosmetology news, Paul Mitchell the School and Paul Mitchell Partner Schools offer training in cutting, color, texture, styling, skin, and nails and so much more—all under the guidance of stylists and passionate educators who are committed to helping you succeed as a cosmetologist. Click to Request a Tour.

For more information, please visit Paul Mitchell The School Pasadena or call 626-284-2863.
HALLOWEEN PET TREATS!
Pet Food Express | 320 S. Lake Avenue | 626-578-1111
Halloween is creeping closer and Pet Food Express offers plenty of Halloween treats for Pets. Learn more at Pet Food Express Halloween Collection.

For more information, please visit Pet Food Express or call 626-578-1111.
FALL DECOR AND MORE!
Salutations Home | 900 Granite Drive | 626-577-7460
Salutations Home offers plenty of fall home decor. Stay tuned for their 12 Weeks of Christmas back by popular demand.

For more information, please visit Salutations Home or call 626-577-7460.
SANRIO HELLO KITTY!
Sanrio Pasadena | 415 S. Lake Avenue #108 | 626-568-9818
Sanrio Pasadena offers products such as Hello Kitty, My Melody, Chococat, Kuromi, Cinnamoroll, Keroppi, Badtz-Maru and more! October's Friend of the Month is Kuromi!

For more information, please visit Sanrio Pasadena or call 626-568-9818.
SEASONAL STORE!
Spirit Halloween | 345 S. Lake Avenue | 855-704-2669
Spirit Halloween's seasonal store is back on South Lake Avenue where you can shop for halloween costumes, decorations, props, animatronics and more!

For more information, please visit Spirit Halloween or call 855-704-2669.
CANDY CORN CAKE!
Susie Cakes | 264 S. Lake Avenue | 626-657-2253
Susie Cakes introduces their new Candy Corn Cake! Just as delicious as it looks and topped with candy corn pieces just in time for Halloween. Click to view Seasonal Cakes and Cupcakes.

For more information, please visit Susie Cakes or call 626-657-2253.
HOLIDAY GIFT IDEAS!
Ten Thousand Villages | 567 S. Lake Avenue | 626-229-9892
Looking for holiday gifts? Visit Ten Thousand Villages on South Lake and they'll show you a variety of holiday gift ideas.

For more information, please visit Ten Thousand Villages or call 626-229-9892.
HALLOWEEN AND HOLIDAY DECOR!
The Bee Cottage | 496 S. Lake Avenue | 626-396-9007
The Bee Cottage offers a variety of Halloween and seasonal decor which are on display at their Pasadena location on South Lake Avenue. 

For more information, please visit The Bee Cottage or call 626-396-9007.
Got Catering?
DELIVERED TO YOUR DOOR!
Get your South Lake Avenue favorites delivered to your door. To view catering options available on South Lake, please visit Catering on South Lake.
City of Pasadena Quick Links
CITY NEWS, RESOURCES, INCENTIVES
CITIZEN SERVICE CENTER
The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City.

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.
CONNECT TO PASADENA PD
Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241.
Association Meetings
BOARD MEETING
Wednesday, October 18, 2023 I 8:00am

Property owners and business owners located within the South Lake Business District are encouraged to attend association meetings. South Lake Avenue property owners and business owners interested in volunteering and serving on the Board of Directors should email slba@southlakeavenue.org. Click here to view SLBA meeting schedules or to learn more about the South Lake Business Association.

*Meeting dates, times and locations are subject to change. For more information regarding upcoming meetings, please visit www.southlakeavenue.org.
Featured Spaces
Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:
475 S. Lake Avenue (Basement Space)

Click to view a list of featured spaces at South Lake Leasing Opportunities.
GET STARTED!
Whether you are looking to acquire property, open a business or move to South Lake, the South Lake Business Association is here to help you learn about South Lake Avenue’s unique attributes. Start by visiting Getting Started on South Lake.

For more information, please visit www.southlakeavenue.org.
WHAT'S NEW ON SOUTH LAKE?
Now it's easier than ever to connect with businesses and learn about new ones by visiting South Lake Avenue's new website at www.southlakeavenue.org.
Got News?
Got News? November 2023 e-Newsletter submissions due by October 20th and accepted on a first come first served basis. Subject to availability and editing.
Missed News?
If you missed one of our newsletters you can view them at Previous Newsletters
Helpful Links
Stay Connected!
Looking for our Trivia Game Question? It's still here and will rotate within the newsletter every month. Enjoy!