South Lake Avenue, Pasadena
September 2023 Newsletter
SEPTEMBER PROMOTIONS!
Enjoy end of summer promotions and special events on South Lake Avenue! Learn more by visiting the South Lake Avenue Business Directory.
NOTICE OF CONSTRUCTION
South Lake Avenue Pedestrian Lighting Project
On May 15, 2023, the City of Pasadena awarded the Lake Avenue Pedestrian Access Improvements Project to Elecnor Belco Electric, Inc. The portion of this project corresponding to South Lake Avenue was originally approved by the City of Pasadena Council in 2007 and includes the installation of pedestrian lighting along South Lake Avenue. Project funding was recently secured and construction is scheduled to occur September 2023 through May 2024. The South Lake Business Association, in partnership with the City of Pasadena, has been a long time advocate of this project to improve lighting along South Lake Avenue and add vibrancy to this thriving area.

The South Lake Avenue District will be open for business during construction. For more information, please visit South Lake Avenue Pedestrian Lighting Project.
SHOUT OUT TO OUR TRIVIA PARTICIPANTS!
Congratulations to our winner Theresa F. from Arcadia who was the first to answer correctly in last month's newsletter!

Thank you to everyone who participated in last month's South Lake Trivia Game! We wanted to take a moment and shout out the first participant who answered correctly! The correct answer is Brella Pasadena. For more information, please visit Brella Pasadena.

Be the first to answer our monthly trivia question correctly for a chance to win a prize at South Lake Avenue's year end Holidayfest event! One (1) entry per person per Trivia Game Question. Participants selected and announced are eligible to enter again after 90 days. Participants responsible for reviewing junk and spam folders for electronic communications. SLBA not responsible for delays in email communication.

CONGRATULATIONS TO OUR ANNOUNCED PARTICIPANTS!

Cheri H. from Altadena (January)
Arthur M. from Pasadena (February)
Charlotte L. from Pasadena (March)
Dena H. from Pasadena (April)
Jess E. from Arcadia (May)
Alice T. from San Gabriel (June)
Cheri H. from Altadena (July)
Theresa F. from Arcadia (August)
The South Lake Business Association is
ACCEPTING SUBMISSIONS FOR OCTOBER
The South Lake Business Association's monthly newsletter is a source of information and news for business and property owners within the South Lake Avenue Business District, the City of Pasadena, and residential communities. We are currently accepting submissions for the October 2023 newsletter. If you are a South Lake Avenue business or property owner and would like to participate in the newsletter, please email your submission to slba@southlakeavenue.org by September 20th.
South Lake Avenue Quick Links
BITES AND BEVERAGES
Enjoy endless options from South Lake Avenue restaurants! Learn more by visiting South Lake Food & Dining.
SELF-CARE IDEAS
Looking to improve your health or pamper yourself? Browse through all the services offered on South Lake by visiting South Lake Health & Beauty.
SALES AND PROMOTIONS
Learn more about sales and promotions on South Lake by visiting Shop on South Lake.
PASSPORT PARKING
Park, pay, be on your way with Passport Parking! No more digging for coins. Download today! To learn more about parking on South Lake Avenue, please visit South Lake Avenue's Visitor Resources.
South Lake Avenue Promotions
NOTICE OF CONSTRUCTION
South Lake Avenue Pedestrian Lighting Project
On May 15, 2023, the City of Pasadena awarded the Lake Avenue Pedestrian Access Improvements Project to Elecnor Belco Electric, Inc. The portion of this project corresponding to South Lake Avenue was originally approved by the City of Pasadena Council in 2007 and includes the installation of pedestrian lighting along South Lake Avenue. Project funding was recently secured and construction is scheduled to occur September 2023 through May 2024. The South Lake Business Association, in partnership with the City of Pasadena, has been a long time advocate of this project to improve lighting along South Lake Avenue and add vibrancy to this thriving area.

The South Lake Avenue District will be open for business during construction. For more information, please visit South Lake Avenue Pedestrian Lighting Project.
EREWHON OPENS SEPTEMBER 13TH!
Erewhon Market | 475 S. Lake Avenue | 323-370-7001
Grand Opening Wednesday, September 13th at 10:00am!
Erewhon Market Pasadena invites you to their Grand Opening Ribbon Cutting Ceremony on Wednesday, September 13th at 10:00am. View Printable Invitation. They will also be hosting a Wellness Event on Saturday, September 16th from 12:00pm - to 4:00pm. Enjoy complimentary samples, food tastings, music and learn more about membership and lifestyle collective partners!

For more information, please visit Erewhon Market or call 323-370-7001.
JEWELRY SALES EVENT!
Ten Thousand Villages | 567 S. Lake Avenue | 626-229-9892
Sales Event Through September 17th!
Ten Thousand Villages offers beautiful, ethical, jewelry on sale – what more could you ask for? Shop 20% off jewelry through September 17th!

For more information, please visit Ten Thousand Villages or call 626-229-9892.
GRAND OPENING PARTY!
Chronic Tacos Mexican Grill | 345 S. Lake Avenue #101 | 626-298-6432
Chronic Tacos Mexican Grill Hosts their Grand Opening Party Saturday, September 23rd!

  • Meet and Greet with Wee-man
  • 25% of proceeds going to support local High Schools
  • Swag and Incredible prices Including Free Tacos for a year!
  • First 100 people in line...Free Taco!
  • Live Magicians
  • Live Performance by @EclipseDarkness
  • KROQ van

For more information, please visit Chronic Tacos Mexican Grill or call 626-298-6432.
LAUNCH EVENT!
Elite Beauty Bar | 256 S. Lake Avenue | 626-345-5457
Thursday, September 28th from 3:00pm - 7:00pm!
You are invited to the celebration for the launch of Elite Beauty Bar Aesthetics and Wellness! RSVP by calling or texting 626-793-6222 attention Kimberlee.

For more information, please visit Elite Beauty Bar or call 626-345-5457.
HOLIDAYFEST 2023! SAVE THE DATE!
Saturday, December 2nd from 12:00pm - 6:00pm!
What: Holidayfest! Shop, Dine and Win on South Lake!
When: Saturday, December 2, 2023
Where: South Lake Avenue, Pasadena
Details Available Soon: www.southlakeavenue.org

This free and family friendly event has evolved into a district-wide celebration making South Lake Avenue one of San Gabriel Valley's premier shopping and dining destinations. Guests can enjoy live music, in-store promotions, family friendly activities and more!
South Lake Trivia!
Which businesses offer grand openings and special events in September?
Erewhon Market
Chronic Tacos, Elite Beauty Bar
All of the above
Be the first to answer correctly to get a shout out in our next newsletter and be automatically entered into a year end raffle during our Holidayfest Event!
NEW ON THE BLOCK!
UOVO Pasta | 146 S. Lake Avenue | 626-556-7948
UOVO Pasadena is now open from 11:30am - 10:00pm daily! Every pasta noodle is handmade by Uovo in Italy and shipped overnight from Bologna.

For more information, please visit UOVO or call 626-556-7948.
SEASONAL STORE!
Spirit Halloween | 345 S. Lake Avenue | 855-704-2669
Spirit Halloween's seasonal store is back on South Lake Avenue where you can shop for halloween costumes, decorations, props, animatronics and more!

For more information, please visit Spirit Halloween or call 855-704-2669.
CLEARANCE SALE!
Cycle Gear | 414 S. Lake Avenue | 626-553-9761
Cycle Gear offers motorcycle riding gear, helmets, accessories and more! Click to view savings at Clearance Sales & Closeouts!

For more information, please visit Cycle Gear or call 626-553-9761.
EARN 5.00% APY!
First Citizen Bank | 95 S. Lake Avenue | 626-535-4870
Earn 5.00% APY with a new 11-month high-yield CD at First Citizens Bank. View details at First Citizen Bank.

For more information, please visit First Citizen Bank or call 626-535-4870.
A SUMMER EXHIBITION!
Jack Rutberg Fine Arts | 600 S. Lake Avenue #102 | 323-938-5222
Enjoy the Collector's Choice Exhibition at Jack Rutberg Fine Arts Gallery through September 23rd.

For more information, please visit Jack Rutberg Fine Arts or call 323-938-5222.
Logix Federal Credit Union
PROMO CERTIFICATE!
Logix Federal Credit Union | 180 S. Lake Avenue | 800-328-5328
Boost your earnings and enjoy an elevated APY with a 4.30% APY 7-Month Promo Certificate (or IRA Certificate!) This offer is available for a limited time only. Learn more at 7 Month Promo Certificate.

For more information, please visit Logix Federal Credit Union or call 800-328-5328.
BACK TO SCHOOL LOOKS!
Macy's | 401 S. Lake Avenue | 626-792-0211
Macy's offers plenty of back to school clothes, shoes, uniforms, back packs and more! Shop Back To School.

For more information, please visit Macy's or call 626-792-0211.
Orvis
FLY FISHING GEAR!
Orvis | 345 S. Lake Avenue | 626-356-8000
Orvis offers a variety of fly fishing gear whether you are a beginner or experienced. Shop Fly Fishing Gear.

For more information, please visit Orvis or call 626-356-8000.
BITES AND BEVERAGES!
Pasadena Hotel & Pool | 928 E. Colorado Blvd. | 626-884-4150
Pasadena Hotel & Pool offers tasty bites and beverages at their restaurant. View their Food and Drink Menu.

For more information, please visit Pasadena Hotel & Pool or call 626-884-4150.
SUMMER PROMOTIONS!
Paul Mitchell The School | 825 E. Green Street | 626-284-2863
Paul Mitchell The School Pasadena hosts monthly promotions such as a free haircut with any color service and two for one pricing on Blow dry when you come in with a friend. *Restrictions apply, inquire within. To learn more about current and upcoming promotions, please view Printable Flyer.

For more information, please visit Paul Mitchell The School Pasadena or call 626-284-2863.
NEW PET CHECKLIST!
Pet Food Express | 320 S. Lake Avenue | 626-578-1111
Whether this is your first pet or your fifth, it’s likely that bringing a new pet into the house will bring up some questions about what you need. Pet Food Express provides a helpful list of the essentials, the sort-of-essentials, and the not-essential-but-could-make-your-life-easiers. Learn more at New Pet Checklist.

For more information, please visit Pet Food Express or call 626-578-1111.
CAKES, COFFEE, SANDWICHES!
Pillow Talk | 526 S. Lake Avenue | 626-345-5545
Pillow Talk on South Lake Avenue offers a variety of coffee, pastries and sandwiches. For details, please view their Online Menu.

For more information, please visit Pillow Talk or call 626-345-5545.
FIRST CLASS FREE!
Stride Pasadena | 906 Granite Drive | 626-737-8588
STRIDE Fitness is a heart-rate-based total body HIIT workout accessible for all. Combining interval training, endurance-based training, and strength training in a unique program format designed for both walkers and runners. Ready to HIIT Your STRIDE?

For more information, please visit Stride Pasadena or call 626-737-8588.
LABOR DAY SALE!
Terra Outdoor Living | 422 S. Lake Avenue | 626-345-5935
Right now, your ultimate outdoor oasis is within reach for less. Terra Outdoor Living's premium products are currently up to 40% off during their biggest sale of the season. No memberships required, just phenomenal savings for everyone. Shop their Pasadena showroom!

For more information, please visit Terra Outdoor Living or call 626-345-5935.
HALLOWEEN DECOR!
The Bee Cottage | 496 S. Lake Avenue | 626-396-9007
The Bee Cottage offers a variety of Halloween decor such as fogging lanterns which are on display at their Pasadena location on South Lake Avenue. 

For more information, please visit The Bee Cottage or call 626-396-9007.
SAVE 20% ON EVERY ORDER!
Urban Plates | 269 S. Lake Avenue | 626-800-4448
Save 20% at Urban Plates on every order with Plate Pass on dine-in, online and takeout. View details at Plate Pass.

For more information, please visit Urban Plates or call 626-800-4448.
SAVE UP TO 75% CLEARANCE!
Williams-Sonoma | 142 S. Lake Avenue | 626-795-5045
Save up to 75% on cookware, bakeware, outdoor and more and Williams-Sonoma. View and shop Special Offers.

For more information, please visit Williams-Sonoma or call 626-795-5045.
Got Catering?
DELIVERED TO YOUR DOOR!
Get your South Lake Avenue favorites delivered to your door. To view catering options available on South Lake, please visit Catering on South Lake.
Updates You Love!
Let us know what you love most about our newsletter so we can provide more of it!
Promotions and/or Exclusive Deals
New Business Announcements
In-Store Special Events
I just want to enter the Holidayfest Raffle
City of Pasadena Updates
All of the above
City of Pasadena Quick Links
CITY NEWS, RESOURCES, INCENTIVES
CITIZEN SERVICE CENTER
The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City.

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.
CONNECT TO PASADENA PD
Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241.
Association Meetings
BOARD MEETING
Wednesday, September 20, 2023 I 8:00am

Property owners and business owners located within the South Lake Business District are encouraged to attend association meetings. South Lake Avenue property owners and business owners interested in volunteering and serving on the Board of Directors should email slba@southlakeavenue.org. Click here to view SLBA meeting schedules or to learn more about the South Lake Business Association.

*Meeting dates, times and locations are subject to change. For more information regarding upcoming meetings, please visit www.southlakeavenue.org.
Featured Spaces
Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:
527 S. Lake Avenue

Click to view a list of featured spaces at South Lake Leasing Opportunities.
GET STARTED!
Whether you are looking to acquire property, open a business or move to South Lake, the South Lake Business Association is here to help you learn about South Lake Avenue’s unique attributes. Start by visiting Getting Started on South Lake.

For more information, please visit www.southlakeavenue.org.
WHAT'S NEW ON SOUTH LAKE?
Now it's easier than ever to connect with businesses and learn about new ones by visiting South Lake Avenue's new website at www.southlakeavenue.org.
Got News?
Got News? October 2023 e-Newsletter submissions due by September 20th and accepted on a first come first served basis. Subject to availability and editing.
Missed News?
If you missed one of our newsletters you can view them at Previous Newsletters
Helpful Links
Stay Connected!
Looking for our Trivia Game Question? It's still here and will rotate within the newsletter every month. Enjoy!