South Park Community Benefit District News
March 2013Follow us on TwitterLike us on Facebook
Welcome to the first edition of South Park's NEW Newsletter, the South Park Post.  You have been added to this newsletter list because of your affiliation with the neighborhood or interest you expressed.  This newsletter and our office aim to be a resource for local events and news, important for community members, property owners, and more.

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South Park, RenewedTheNewSouthParkCBD
Changing Our Presence to Better Serve the Community

Welcome to an all new South Park! With our most recent renewal, local property owners voted overwhelmingly to renew the South Park district.  Charged with the energy of this renewal, the South Park Community Benefit District (SPCBD) has a new name for a new era. In changing our name, we hope to better reflect the great services we offer not only to businesses but the entire South Park community including residents, property owners, and visitors. Stay tuned for more exciting changes including a new logo, website, and revamped office space and service center at 1333 S. Hope Street. Big things are in store for South Park, including the revival of our Neighborhood Watch Program, our very own South Park Farmer's Market, street-scaping and beautification, sidewalk repairs, more green space, and greater community engagement!

For information or service requests, call our 24 hour hotline: 213-663-1111

South Park Under New Management  NewManagement 

Meet the new faces at the South Park CBD! 


Jessica Lall, Executive Director


Jessica comes to South Park from city hall where she served as the Senior Policy Director at the Mayor's Office of Economic and Business Policy. During her time there, she worked on the Farmers Field/NFL Stadium project as well as plans to privatize the City's Convention Center and to rethink the City's approach to tourism. Previously, she served as Communications Director for the Austin Beutner for Los Angeles Mayor Campaign, Chief Advancement Office at Coro Southern California, and Assistant Project Manager at Consensus Planning Group. Jessica received her B.A. in Political Science and Social Sciences from the University of Southern California where she served as Student Body President, and is a graduate of the Coro Fellowship in Public Affairs.



Amanda Irvine,  

Director of Planning and Communication


Amanda has been passionate about urban planning and community development since early in high school.  She has experience urban planning and open space development, as well as farmers markets and community engagement. She comes to South Park from a background in non-profits, local planning, city government and BID event planning.  A local Angeleno, she is proud to be serving a neighborhood in her hometown.  Amanda received her B.A. in Urban Studies and Planning from UC San Diego, and a master's degree in Urban and Regional Planning from the University of Michigan, where she was Graphic Editor of Agora, the Urban Planning and Design Journal of the University of Michigan.  Contact: 

New Neighborhood Watch Program NeighborhoodWatch 

  Bringing the Community Together to Promote Safety

At the South Park CBD, safety is our foremost priority.  We are proud to say that South Park has one of the lowest crime rates of all DTLA neighborhoods.  Our District Safety Team is patrolling 24/7 in order to manage and maintain this level of safety and security.

Much of the local safety is also due to our local LAPD. 
Officer Sam Yin is the Senior Lead LAPD officer in our district, and has worked in DTLA since the early 1990's.  He is dedicated to the safety of our community, and is a huge asset to our district.

In order to maintain and improve our current level of safety, we are looking to re-establish our local  Neighborhood Watch program in partnership with South Park community members and our local LAPD Central Division.  Neighborhood Watch programs have proven to be one of the most effective crime prevention strategies, as continued safety stems from good communication between residents and local safety officers. If you want to know more or are interested in getting involved, please give us a call at 213-663-1111. 

DTLA Demographic Survey DTLADemographicSurvey 

Make a Difference in the Future of Downtown

Have a great idea for DTLA? Want your voice heard? Take the Downtown LA Demographic Survey! Conducted every two years, the Downtown LA Demographic Survey helps recruit preferred restaurants, retailers, goods, and services to DTLA based on community input. Past surveys have been used to recruit businesses such as Ralph's Fresh Fare and CityTarget. Sponsored by the Downtown Center Business Improvement District (DCBID) and the Downtown News, the survey will be live on from March 18th - April 14th, 2013.  This is the perfect opportunity to state your opinion on the future of DTLA. Make your voice heard! 

The Girls are Back in (Down)town GirlScouts 

Girls of All Ages Invited to Join Girl Scout Troop

A new Girl Scout troop - the first in DTLA since the sixties - is coming to South Park this fall. The program is expected to start in the 2013-2014 school year and will be open to all girls in kindergarten through 12th grade. Troop Leader Ginny Brideau says the response from the community has been strong as parents look for opportunities to make South Park more family friendly. The arrival of the Girl Scout troop in downtown is opportune as it coincides with the opening of the new Metro Charter Elementary School in South Park this fall. Anyone interested in joining the Scouts is invited to attend an informational meeting on March 27th at 6pm at Kid City South Park. You can RSVP for the event on the troop's Facebook page. 

A School for South Park MetroCharterSchool  

 Metro Charter Elementary in 2013

A new elementary school will open its doors in South Park this fall to accommodate the needs of a growing demographic in DTLA, a transformation classified by the L.A. Times as "a renaissance and a baby boom." Metro Charter Elementary School is a parent-initiated public charter school expected to serve approximately 120 students in grades K-2 in its first year and grow to 520 students in grades K-5 by fall of 2016. The charter board, made up of local parents, has been working on the proposal for over a year, meeting for play-dates at neighborhood parks and each other's lofts. They hope to leverage the unique location of DTLA as an educational resource, taking advantage of the proximity of museums, theaters, businesses, and civic centers that provide dynamic learning opportunities for students. The specific location is still pending.  Interested parents can get involved or submit an application online here. 
Heart of the City 5K Run/WalkHeartoftheCity 
  Supporting the California Hospital Medical Center


The first annual Heart of the City 5K Run/Walk is an exciting new event that will draw hundreds of walkers, runners, and volunteers to the heart of Los Angeles on Sunday, April 14th at 8am (registration begins at 6:30) to support an essential community resource: the California Hospital Medical Center (CHMC). All are welcome to this family-friendly event so bring the kids and yes, even the dog! Participants are encouraged to wear red or a heart motif to support the theme.  Locals should be aware of the street closures that day:  Grand Ave. between Venice & 11th, 11th between Grand & Figueroa, and Figueroa between Venice & 7th.  Please see a map of the course here.  Please support your local hospital and register online today!   


My Fig Corridor Streetscape ProjectMyFigArt
Learn About Upcoming Local Improvements

The My Fig Corridor Streetscape Project is about making Figueroa, a street that crosses so many of our neighborhoods, a better place to be.  The transformation of this corridor will bring in economic development, improve multi-modal access, and beautify the area.  If you live, work, or play along the Figueroa Corridor, these improvements will impact you!  Come learn about the projects, specifically about improvements to Figueroa, 11th, and Martin Luther King Blvd.  The final community meeting for the My Fig Corridor Streetscape Project will be held on Tuesday, April 9, 5:30 - 9 pm, at Andrew Norman Hall, Orthopaedic Hospital, 2400 S. Flower Street, Los Angeles, CA  90007.  $4 parking and free bike valet!  Check out their facebook page for regular updates and information.  Click here for the flyer for the upcoming My Fig Community Meeting! 

Get Ready for the Streetcar! Streetcar 

Public Transit in South Park & DTLA 


The Los Angeles City Council proved its firm commitment to bringing a streetcar to DTLA last week by approving a 30-year operational plan for the project. The Council has identified and committed up to $294 million to fund streetcar operations and maintenance that will go into effect after the streetcar is built. Funds for the operational plan will not come from the city's general fund but from specially allotted transportation funding that has already been secured. In addition to the committed funds, operations will also be supported by future streetcar fares and ad revenue. In December 2011, voters in DTLA approved a special tax that will fund approximately half of the estimated $125 million capital cost to build the project. Councilman Jose Huizar just returned from Washington, D.C. this week to lobby for federal money to cover the remainder of the construction costs.  Our Executive Director, Jessica Lall, sits on the streetcar board and will have more to report on future plans after the upcoming meeting.  Please see the Notice of Preparation for specific information.

Smarter Parking Meters in DTLAParkingMeters

Cost of Parking Matches Demand  


LA Express Park, a new pilot program from the Los Angeles Department of Transportation (LADOT), is updating parking meter rates and implementing a time-of-day pricing strategy to improve parking management in DTLA. Using wireless sensors to track street parking activity, the department can better match the price of parking with the demand of each block. Parking meters with time-of-day rates will have different hourly rates matching the parking demand in the morning, midday, and evening. Parking activity will be tracked monthly and rates will be adjusted on the first Monday of each month. To find out more, visit the LA Express Park website.


Outstanding OfficerOutstandingOfficers
South Park Officer of the Year Chris Valencia

 Officer Valencia has been with our CBD since he was 18 years old, and quickly moved up the ranks to Supervisor through his hard work and dedication.  His work ethic, skills, and obvious pride in his job have inspired those around him and made him invaluable to the community.  South Park has chosen him as this year's Officer of the Year, amongst hearty competition from our outstanding safety team.  We are proud to honor him at this year's LAPD & BID Officer Appreciation Event on March 28, 2013.
In this Issue:
South Park, Renewed
New Neighborhood Watch Program
DTLA Demographic Survey
Metro Charter Elementary School
Heart of the City 5K Run/Walk
My Fig Corridor Streetscape Project
Get Ready for the LA Streetcar
Where is South Park?
Take a Glance at the District Map

SP Spotlight:Spotlight
Armed Forces
Career Center

This month marks the 1 year anniversary of the Armed Forces Career Center's location in South Park at 1100 South Flower St.  Home to Army, Marine, and Air Force recruitment, the center provides resources, training, and open arms to those interested in serving our country.  South Park is proud to house this vital service to the community and the nation.

You may have seen their presence in the community already- recruits are trained outside on Tuesdays and Thursdays in the district.  Sergeant Tukes of the U.S. Army has invited anyone in the area to come learn more about the training activities.  Please contact us for more info!

Upcoming Events
 in South Park

Be Aware!
On March 27, LAPD will be holding a terrorist simulation at the California Hospital Medical Center.  Please note that this is just a drill for First Responder training purposes.  There will be no street closures, but there may be sounds or visuals coming from the hospital that indicate an emergency.  Please contact our office if you have any questions.

South Park Board
& Committee Meetings

Our Board of Directors meets every other month, and includes the following members:
  • Robin Bieker - Chairman/President
  • Phillip Hill - Vice President
  • Gary Warfel - Treasurer
  • Bob Buente - Secretary
  • Martha Saucedo
  • David Galaviz
  • Cliff Hoffman 
South Park also holds monthly meetings of our 3 committees:
  • District Identity & Streetscape Improvements Committee (DISI)  
  • Sidewalk Beautification, Operations, and Order Commitee (SOBO)  
  • Land Use and Economic Development Committee (LUED)

Anyone is welcome to join SPCBD at any of these meetings.  Agendas are posted at our office 72 hours in advance, and will available online shortly.  For more information, please email Amanda Irvine at 

District Budget
See Where the Local Budget is Being Spent

Check Us Out Online
Our new social media sites have tons of information for community members, business owners, and visitors, both in South Park and around downtown.  Plus, a brand new website is in the works right now.  Be sure to check us out!

Keep in Touch
 Check out our website
 Send us an email
Give us a call: (213) 663-1111
Drop by: 1333 S Hope St, LA, CA 90015

The South Park BID was established in 2005, and became the South Park Community Benefit District in 2013.  The mission of SPCBD is to continually support the unique living and commerce experience for its residents and businesses by facilitating a safe, clean, collaborative and wholesome environment.
South Park Community Benefit District 
 Admin & Field Office: (213) 663-1111 
1333 S Hope St  |  Los Angeles, CA 90015  |  @southparkcbd