Sofia Natal | Party in the Province | Breakfast Briefing
The Psychology of Shopping with Sofia Natal
ABTA is delighted to announce that Sofia Natal, a Global Experience Transformation Expert at IBM iX, will speak about the Psychology of Shopping at the Convention. In this thought-provoking session, Sofia, who is especially passionate about transforming the way people experience travel and hospitality, will share learnings from other sectors to explore how travel should think about the retail market of the future.  More >>
Party in the Province
The Tuesday night of the Convention will see delegates enjoy a night of delicious food, drink and entertainment at the Cortijo Torre de la Reina (Tower of the Queen), courtesy of the Seville Province Tourist Board. The Party in the Province will begin with a feria-themed cocktail reception in the venue’s gardens, complete with local drinks, appetisers and live music. The festive ambiance will continue as delegates move into the Cortijo for an evening meal featuring traditional Spanish fayre, a flamenco show and lively ‘Sevillanas’ folk music playing throughout the evening.  More >>
Breakfast Briefing: Making NDC Work for Everyone
On Wednesday 10 October, delegates are invited to join Amadeus for a Breakfast Briefing that explores what New Distribution Capability (NDC) means for the travel sector. The Briefing will feature a presentation of the initiative, which enables the industry to transform the way air products are retailed, from Amadeus’s Head of Product and Innovation, Clare de Bono and a debate and Q&A featuring an expert panel of travel agents and airline representatives.

Places are limited. To book, sign-up during the registration process or email