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What does it take to turn a sensitive health topic into a cultural conversation?
Join Jeremy Truxal, the marketing leader behind Cologuard®, and Ryan Amos, the strategist who helped guide the brand’s breakthrough creative direction, for a behind-the-scenes look at how the team reimagined colon cancer screening and helped bring preventive health into the cultural mainstream.
At the 2026 DTC National, they’ll share how the award-winning “Skip the Drama” campaign transformed an everyday screening kit into one of healthcare’s most recognizable brand icons and what healthcare marketers can learn from its success.
From Clinical to Cultural: How Cologuard Skipped the Drama and Started a Conversation
📅 April 22, 2026 | 🕒 8:45 AM – 9:15 AM EST
Go behind the scenes with the Cologuard Marketing Team to hear how they moved beyond traditional DTC pharma tropes to create relatable, conversation-worthy campaigns, making at-home colon cancer screening approachable and advancing a new era in preventive health.
Don’t miss this inside look at the strategy, creativity, and results behind one of healthcare’s most talked-about campaigns.
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