Join Kyle Pierce, Director of Sales at STQRY on Friday, April 25 as we explore the creation of the Finger Lakes Virtual Museum, a groundbreaking AR project by Ontario County that brings local history to life online. Discover how historical markers and regional landmarks have been reimagined for the digital age, making the rich cultural heritage of the Finger Lakes region accessible to a global audience! 

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Extend your time in Canandaigua and join Captain Tom Beardsley and Nautical Archaeologist Art Cohn on Friday, April 25th at noon for a fascinating look at two groundbreaking Erie Canal Bicentennial projects at the Canal NY Marketing & Business Alliance Luncheon. Learn about the transition of the Lois McClure, a full-sized replica of a 19th-century sailing canal boat, into a permanent exhibit at the Erie Canal Heritage Park at Port Byron. Don’t miss this chance to dive into the rich history of New York’s waterways! Register Now

🗞️ NYSTIA News

There are only a few weeks left to nominate for the 2025 NYS Tourism Excellence Awards! Don't wait - nominate as many organizations, leaders, and initiatives to be recognized by your peers in this annual ceremony and celebration!

Nominate by May 4, 2025 - Nominate Now

Your New York State Tourism Champions booth was at the Ottawa Travel and Vacation Show, held at the Rogers Centre on April 12th and 13th. Kellie Christopher from the Corning Museum of Glass joined us at the booth. We were in the U.S. pavilion at the show and had a good flow of people coming through. The attendees were a mix of retirees and families. However, I did notice a decrease in traffic compared to previous years. I picked up on two main sentiments from attendees. Some people are...

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• Overseas travel to the U.S. fell 11.6% in March and is down 3.3% year-to-date, per the National Travel & Tourism Office. Declines include Western Europe (17.2%), the Middle East (17.7%), South America (10.4%), Central America (23.9%), and Mexico (23.2%). Canadian visitors were not included. U.S. Travel CEO Geoff Freeman told Congress, “We’d like to see that clear message right now—that all travelers are encouraged to come to the United States.” Continue Reading on Travel Weekly
• On Wednesday, April 23 at 10:00 am at the NYS Tourism Conference, James Sauter and Sally Donovan from Rove will lead you through timely insights on Canadian sentiment and its impact on New York's tourism economy. Register now for free!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Please welcome Allison Barnette, Corporate Director of Operations for Weekender Hospitality, to the NYSTIA Community! Based in Upstate New York, Weekender Hospitality is a boutique hospitality company specializing in thoughtfully designed hotels that blend comfort with a spirit of adventure. Focused on creating memorable experiences, Weekender caters to travelers seeking unique getaways rooted in exploration, nature, and local charm.

Meet Allison

Jeremy Harvey is the Senior Sales Director at Adara, the world’s largest travel data consortium, which enables you to reach travel audiences via media campaigns and measure them for booking and revenue reports — and in a privacy-compliant way...

Meet Jeremy

The Lake George Regional Chamber of Commerce & Convention and Visitors Bureau (LGRCC&CVB) is pleased to welcome Trishia Jones to its team as Membership Marketing Assistant. Jones is a results-driven professional with a strong background in business management, bookkeeping, and customer relations....

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Delaware County, N.Y., is investing more than $240,000 in its tourism industry, distributing funds to 69 businesses through its Tourism Development Grant Program. The initiative, funded by an occupancy tax, supports arts, culture, community events and marketing projects, aiming to enhance local traditions...

Continue Reading on WBNG-TV

New York Family and NYSTIA have teamed up to help you connect with NY-DMA parents—the decision-makers behind family travel. With 160,000+ email subscribers, 100,000 social impressions, and 50,000 display ad views, the NYSTIA 5-Star Promo offers a simple, effective way to reach engaged families for just $5,000!

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Elevate your destination marketing strategy with Ripe's white-label booking solution, tailored to drive your success! With Ripe, you’ll get a custom-designed engine highlighting your destination’s unique features. You also gain access to industry-trusted lodging partners to ensure two-way rates, real-time inventory availability, and accurate reservation delivery.

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Naturally Lewis seeks a highly skilled, self-motivated Executive Director, focusing on making Lewis County a great place to live, work, build business & play. The Executive Director will be responsible for all of the organization’s functions, and, as part of the Naturally Lewis team, the Executive Director will have general responsibility to...

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WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.