A Message from TIAC
The entire TIAC Team looks forward to welcoming you to the 2020 virtual edition of TIAC’s Tourism Congress!
Next Tuesday and Wednesday it’s time to pause, reflect, and prepare for the journey toward recovery. This year, registration is free thanks to support from the Government of Canada and the Canadian Experience Fund. While the format has changed, the content will be as insightful and practical as in years past, and networking opportunities will connect you with colleagues from coast to coast to coast.

Registration for TIAC Tourism Congress includes access to all online  sessions, the virtual marketplace, and networking events. Note that access to the TIAC Members’ Only Social co-hosted by tempest is limited to TIAC members. Sessions will be recorded and available to TIAC Members in the Members Portal on our website Monday, November 23rd. 

Not a TIAC Member yet? Membership starts at $395 and gives you access to tools to help grow your business, provides opportunity to speak up on federal policymaking, as well as access to resources including networking and options to grow your brand, save money, and take control of your future. 

As always, stay safe and stay healthy. We will get through this together.


The TIAC Team
The TIAC Tourism Congress Virtual Event Platform is LIVE! 
The TIAC Tourism Congress Virtual Event Platform is LIVE! 

Login now to plan your schedule, visit the virtual marketplace and begin networking with peers from coast to coast to coast! 

Click here and watch a couple of short “How to” videos to help you get started.

2020 TIAC Tourism Congress Awards
Join us November 18th for our Industry Social and Celebration: Hall of Fame, Lifetime Achievement Award, and Salute to Canadian Tourism – where Canada’s tourism family will come together to commemorate an unforgettable year.
Join us as we celebrate outstanding achievements and prepare to rebuild our sector…with courage and optimism.

Little change in arrivals
The August numbers were released by statistics Canada in late October, wrapping up what would normally be a busy summer season. Instead, the numbers show that with ongoing border restrictions, there was little change to arrival numbers between June and August.

For a full look at this month’s numbers, TIAC Members can read this month’s update by clicking below.

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Looking for login information to access your
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We Need Your Voice!
As most of you are aware, the Tourism Industry Association of Canada (TIAC) is a not-for-profit industry organization. In existence for more than 90 years, our primary role is to advocate and lobby the federal government and break down barriers preventing this sectors' growth and supporting policies that help place us on the global stage.

Since March and continuing to this day, our efforts are on ensuring there is a visitor economy post-pandemic. We are fighting for the survival of tourism from coast to coast to coast.

However, we can't do this without your voice and support.

Hello to New and New-again Members
TIAC would like to extend a warm welcome to our new members, as well as those who renewed their membership since our October 2020 TIAC Talk edition:


Thank you to the 57 members who reaffirmed their support of TIAC by renewing their membership in October. We know these have been challenging times and thank you for your continued investment, confidence in TIAC and engagement.
The Social, Environmental, and Economic Advantages of Virtual Conferences  
Contributed by Angela Nagy from GreenStep

At a time when industry conferences and events have gone virtual for the foreseeable future, how can we ensure that sustainability issues aren’t overlooked as just topics on the agenda? What advantages and opportunities has this pause provided for us to reflect upon as we re-build a more responsible industry?

Elevating Canadian Experiences
With a variety of ongoing and shifting travel restrictions, an opportunity exists to help tourism operators attract domestic travellers to destinations outside of the major urban centres - and to expand marketing to international travellers as soon as it is safe to do so.

Rebuilding Traveller Confidence   
Destination Canada has put together a guide that provides information and real-world examples for small businesses to help restore and build confidence within Canadian travellers by showing that safety is in everyone’s best interest.

ArriveCAN App   
As part of Canada’s efforts to reduce the spread and limit importation of COVID-19, all travellers are required to provide specific information upon and after entry into Canada.

Using ArriveCAN will help speed up processing at the border, limit contact with others and keep travellers and Canadians safe.

How Ottawa Tourism uses data analytics to successfully restart marketing campaigns
Ottawa Tourism emphasizes data-driven decision making. Discover how the organization utilizes a variety of data sources and business intelligence tools to make smart decision and successfully restart marketing campaigns.

How is Air Canada handling the challenges of the pandemic? 
Despite the devastating effects of this crisis on the entire travel and tourism ecosystem, Air Canada continues to show great leadership. Learn how Canada’s flag carrier is handling the challenges of the pandemic.

Air Transat, a responsible choice
When you fly with Air Transat, you’re getting on board with the world’s best leisure airline and contributing to sustainable tourism as we multiply initiatives to create positive impacts in our communities and destinations.

Indigenous Tourism Association of Canada 
With its members severely impacted by COVID-19, the Indigenous Tourism Association of Canada has undertaken an advocacy campaign and provided stimulus funding in an effort to save the industry.

Travel with Confidence 
For 93 years, Marriott International has been recognized as a hospitality leader for its commitment to quality, exacting standards, and rigorous training. We are, as always, committed to providing the best possible guest service, experience, and atmosphere possible, while addressing the unique concerns of this time.

Open Top Touring Brings History to Life in Banff
See Banff's sights in a whole new light with Open Top Touring. Stepping into the open air, the 1930s vintage-inspired coach transports you to an entirely different era, complete with in-character guides wearing period costumes.

Calling All Travel Experts 
Calling All Travel Experts: Join Tempest in a mission to inspire travel throughout Canada, celebrate local communities, and showcase the amazing work led by destination organizations across the country.

Treat yourself – VIA Rail
There’s no other mode of transportation that allows you to experience our country so intimately and comfortably as travelling by train. If you’re looking to explore, VIA Rail’s cross-country network can take you where you want to go.

Testing is key – WestJet
The Calgary International Airport is a place of hope for international travel as a pilot program has now began using rigorous testing and monitoring to keep Canadians safe, while reducing the 14-day quarantine.

Fans, Friends & Supporters of TIAC Tourism Congress
As a membership-driven non-profit organization, TIAC is grateful for the support of the following TIAC Tourism Congress Fans, Friends and Supporters, which have helped enable us to continue to serve you during the pandemic and beyond.

Mandy Farmer, Accent Inns / Hotel Zed
Cathy Kirkpatrick, alphabet
John Dunn, FLOOR13
Angela Nagy, GreenStep Solutions Inc.
Lisa Lavecchia, Destination Ontario
Walt Judas, Tourism Industry Association of BC

Jim Kyte, Algonquin College
Kendra Scurfield, Banff Sunshine Village
Sandra Fleming, BVS Safety
Donna Clements, County of Brant Tourism
Frank Vismeg, Courtyard by Marriott Hotel - Burlington ON
Cynthia Broussard, CynKara Business Solutions
Robin Featherstone, Deerfoot Inn & Casino Inc
Cathy Duke, Destination St. John's
Lori Dodd, Dodd Media Group
Tatiana Paez, Epsilon
Cathy Pugh, Fredericton Convention Centre
Hugh Mackenzie, Kingston Destination Group
Ron Calliou, Onotinikew Business Group
Claudia Van Wijk, OWL Rafting on the Ottawa River
Brannigan Mosses, Penticton Lakeside Resort & Conference Centre
Jim Barr, Seekers Media
Nicole Smith-Macgregor, Société de développement économique del la Colombie-Britannique
Craig Nichols, Tourism Abbotsford
Steph Clovechok, Tourism Saskatoon
Gordon Orr, Tourism Windsor Essex
Janine Daigle, Tourisme Chaleur Tourism
Elizabeth Kerr, Travel Media Association of Canada (TMAC)
Brigitte Prud'Homme, Université de Moncton
Kwmae Neba, Tourism Saskatchewan
Cindy Creamer Rouse, NB Department of Tourism, Heritage and Culture
Diane Villeneuve, Fédération des transporteurs par autobus

Michael Agema, Agema.Work
Cynthia Trudel, Auberge Saint-Antoine
Monica Macneil, Bay Ferries Limited
Alnoor Gulamani, Bayview Hospitality Inc
Deirdre Campbell, Beattie Tartan
Sheila Van Schaick, Bird Island Boat Tours & Cottages
Sue Cheing, Canada Coach Lines Inc.
Ria Duykers, Canada Special Tours Inc.
Donna Larsen, DataPath Systems
Barbara Ackermann, DC c/o The Destination Office
Maya Lange, Destination BC
Sandra Teakle, Destination Canada
Claude Valade, Développement économique Canada
Rebeca De Avendano, Dominion Tours
Donna Owens, Donna J. Owens
Jackie Poppe, East of 80
Jenny Dupas, Eastern Manitoba Tourism Association
Kimo Linders, ERTCU Travel Group Ltd.
Donnalu Macdonald, George Brown College
Anthony Mendoza, Grey Eagle Resort and Casino
Cathy Downey, Grit Communications Inc.
Todd Noble, Jasper SkyTram
Roxanne Mason, Mount Logan Lodge
L.Ruth Forsey-Gale, Pirate's Haven Resort
Jane Osler, PJ Osler & Associates
Lori Da Silva, RBC Place London
Colleen Logan, Residence Inn by Marriott Calgary Downtown Hotel
Scott Meis, Scott M. Meis Research Associates
Cathy Senecal, Senecal PR
Mary Elliott, Strategic Orange Consulting
Kathleen Trainor, Tourism Barrie
Nancy Arsenault, Tourism Cafe Canada
Jikke Gyorki, Tourism Fernie
Dieter Dudy, Tourism Kamloops
Michelle Gervais, Tourisme Riel / Ô TOURS
Tarita Davenock, Travel-For-All
Susan Rybar, Vardo Creative
Nathalie Pagé, Villa villa Expérience
J.D. Hale, Yankee
Francois Jean Viel, Viel Marketing Int'l, Inc.
Anthony Hopkins, Anthony Hopkins & Associates
Calum MacDonald, Tourism HR Canada
Krista Bax, go2HR