NEW HCEG BLOG ALERT:
COMMON SENSE HEALTH SERVICE PURCHASING: MEDICAL SHOPPING 2.0
In a world where consumers can quickly and easily compare costs and buy nearly any item they desire online-from cars to plane tickets-it is safe to say that consumer's expectations around the purchasing experiences are higher than ever. However, it's not just the retail sector that has figured out how to streamline these web-based and omni-channel encounters. Online banking, travel, hospitality and other service-oriented organizations have been quick to follow its lead.