Spoiler Alert: Technology isn't the only trend in trade shows for 2020

December 2019/January 2020

Spoiler Alert: Technology isn't the only top trend for 2020

As you begin to formulate your trade show plan for the New Year, know that it isn’t just technology that leads the way.

As part of the research for what is new in trade shows, we learned several interesting facts that might help you in your market and brand plan:

The Customer Experience. According a recent article from Revenue and Profits, the comfort of your customer within your trade show booth will help set you apart from the competition. In fact, they liken it to the experience of a first date.

In many cases, when a prospect crosses over the threshold into your booth, it will be the first time meeting your sales staff, seeing your products and learning about your features, advantages and benefits. So why not make it a comfortable experience. Revenue and Profits says:

“Isn’t it the whole marketing concept revolving around the comfort of the customer? New experience within the comfort zone – a perfect first date idea. Yes, the same formula applies to the introductory session of your product. It is new and yet feels as the customer has a connection with it. You can provide them the comfort of the public lounge, and charge your phone while exploring the new product. Convenience can bring more people to your booth.”

Take a walk on the wild side. Another trend within the design element of a trade show booth is the flooring. Admittedly, there are technologies included in some floor options, however, giving consideration to how you can STAND above the competition from the ground up is worth the effort.

Trade show flooring is available in a variety of types:

Premium Carpet
Rollable Woodgrain Vinyl
Raised Flooring
Digitally Printed Flooring
LED Flooring
Sensor Flooring

However, you also have available flooring solutions that include your brand message and logo. You can use digitally printed flooring in a variety of creative ways, such as:

Graphically showcase your top selling products with images on digitally printed flooring.
Create a specialty environment by using digitally printed flooring to depict a map or photo image or animal print.
Be whimsical using digitally printed flooring to create a board game, underwater scene or the illusion of a cavern.

Sensor flooring has a tremendous value in that it offers hard data determining traffic patterns. Learn where your customers spend the majority of their time and where they rarely visit so that you can use that information to reconfigure your exhibit layout for more effective use.

Finally, LED display walls are wildly popular in both trade shows and events. Why not try LED flooring programmed with:

Different colors
Light intensity and brightness
Flashing messages
Brightly lit company logo
Interactive designs
Touch technology
Pulsating images

Following-up on leads. While design, technology and placement within the venue are important elements of a successful trade show; the real ROI (return on investment) is found in lead capture and lead retrieval.

Let’s start by defining the difference between lead capture and lead retrieval. Lead capture is the act of gathering the prospects contact information at the time of the event. Scanning their business card, obtaining their email and business information in exchange for something, such as a free e-book. For example, E&E offers a free e-book entitled Successful Trade Shows by the Numbers .

Lead retrieval is often the process of gathering information prior to an event. Often the event manager of a trade show will provide contact information of expected attendees.

Whichever the process of gathering lead information, the most important part is to follow-up in a timely manner. The quicker the sales team follows-up with the prospect, the more likely the opportunity to turn a prospect into a customer.

E&E offers a mobile trade show iPad app that not only displays product information, sales sheets and videos; it also allows your sales team to capture the lead information while having an initial conversation.

As prospects enter your trade show exhibit, sales representatives enter their name, company, email and other pertinent information into their iPad. Increase your accuracy and be quicker to respond to prospects with our sale apps for iPad. Managers will like the fact that you can view customer information by tablet, creating reports that are individualized by sales rep.

Additionally Social Tables offers an examination of six top lead capture/retrieval systems that you may want to review.

As you prepare for 2020, make sure you partner with the professional event/exhibit company that can help from concept to completion. Contact us to learn more.

What Does E&E Stand For?

After almost 25 years in the trade show exhibit business, the founders and executive team of E&E Exhibit Solutions® announce a new direction for their business.

"We are no longer simply an exhibit display booth design and production firm," said Cynthia Chaddock CFO/Director of Marketing. "Over the years the marketplace has evolved, and decision makers now require us to partner with them on their corporate event planning , design, branding strategies, production and logistics.

As a result, E&E has answered the call by offering unique creative solutions that effectively supplement any themed or corporate event, meeting, product launch, or seminar. That's why E&E® now stands for Exhibits and Events."

Read The Entire Press Release

About E&E Exhibit Solutions-Exhibits I Events I Environments

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