Help Us Save Lives! Sponsorship Opportunities for Upcoming Events
At BARCS, we save lives and play hard. Along with being a fundraising lifeline for Baltimore’s homeless animals, supporting BARCS’ signature events throughout the year is a wonderful marketing opportunity for your business. BARCS’ local and national reach through our social media accounts and email mailing lists, give sponsor partners the opportunity to reach pet lovers in the Greater Baltimore Metropolitan market as well as national and international consumers.

  • BARCS Social Networks: 183,000+ followers 
  • BARCS Social Statistics: 27M impressions, 5M people reached, 43K comments 
  • BARCS Email List: 88,000+ recipients 
  • Typical Top Sponsor Marketing Results: 1M impressions

Below is a list of our upcoming events for 2023.

For more information on sponsorships and 2023 events, please email Kate Pika at kpika@barcs.org.
Pours for Paws

Date: Saturday, May 21
Location: B&O Railroad Museum (901 W. Pratt St., Baltimore, MD 21223)

Our annual beer, wine and cocktail tasting event is back! We are excited to partner with the B&O on this new venue that allows us to expand ticket sales from 300 to essentially “unlimited.”

This is a ticketed event with marketing support via social media and email blasts. There are also naming opportunities at the event where you can get face-time with participants. We expect, with this change of venue, to not only welcome our pet-loving base but also local train and history enthusiasts!

Attendees are 21+ years old and are residents of the Greater Baltimore Metro Area. 

Sponsorship opportunities for Pours for Paws range from $250-$5,000 and include benefits such as tickets, promotion and traditional advertising.
BARCS Crawl

Date: Friday, June 16
Location: Federal Hill @ Cross/Charles/Light Streets

Our beloved Federal Hill bar crawl is making its return! Last time we held this event in 2018, we had more than 1,200 attendees.

This event is heavily marketed on social media and to BARCS’ email list. Participants use digital materials and apps to navigate all of the bar and restaurant participants. All also attendees receive a commemorative shirt, which most will wear during the event.

Participants typically range in age from 21-45 and are mostly downtown Baltimore City residents. 

Sponsorship opportunities for the BARCS Crawl range from $250-$5,000 and include benefits such as tickets, branded items, social promotion and traditional advertising.
BARCS Crab Feast

Date: Friday, June 23
Location: Jimmy's Famous Seafood (6526 Holabird Ave., Baltimore, MD 21224)

It’s one of our longest-standing annual events for a reason! BARCS’ annual crab feast at Jimmy’s Famous Seafood is a hot ticket every year.

This event has a loyal following and sells out quickly. Attendees typically range in age from mid-30s to 60+ and consist of groups of friends, families and even businesses purchasing tables.

Sponsorship opportunities range from $100-$2,500 and include benefits such as tickets, branded items, naming opportunities (tables, signage), social promotion and traditional advertising.
BARCS Bingo

Date: Sunday, June 25
Location: FOP Lodge #69 (2832 Nine Mile Circle, Catonsville, MD 21228)

Bingo is a BARCS institution! We hold four or more cash Bingo events each year in both Baltimore City and Catonsville.

This is a family-friendly event marketed through social media and email blasts. Bingo events typically have 250-300 attendees each and welcome supporters of all ages.

Sponsorship opportunities range from $100-$1,000 and include benefits such as tickets, branded items, naming opportunities (tables, signage), social promotion and traditional advertising.
2024 BARCS Pet Calendar

Date: Announced in July; Available During the Holiday Season

Beginning in the summer, pet owners pay $20/entry for their pets to be considered for a month in our annual pet calendar. The photos are voted on by BARCS’ volunteer base. The calendar is then printed and released during the winter holiday season.

This contest format allows for a longer marketing campaign in both the summer and fall/winter and therefore more sponsorship opportunities. 

Sponsorship opportunities range from $2,500-$7,500 ($7,500 presenting has been claimed for 2024) and include benefits such as promotion and traditional advertising.
Paws at the Pointe

Date: Friday, September 23
Location: Compass Pointe Golf Courses (9010 Fort Smallwood Rd., Pasadena, MD 21122)

Enjoy a beautiful day on the green with catered lunch and dinner, unlimited adult beverages and… golf carts filled with puppies! Due to this event’s popularity, our 8th annual charity golf tournament is sure to have a golfer waiting list again this year. One way to secure your spot on the green is through sponsorship!

Sponsorship opportunities range from $100-$7,500 and include benefits such as golfer foursomes and VIP experiences, promotion and traditional advertising.
BARCStoberfest

Date: Saturday, October 28
Location: Patterson Park (2601 E. Baltimore St., Baltimore, MD 21224)

Save the date for our annual, family-friendly festival. BARCStoberfest is BARCS’ signature event, celebrating its 19th annual anniversary this year. BARCStoberfest begins with online peer-to-peer fundraising in late May.

The marketing for the event is weekly from launch until the end of October when all the hard work concludes in a huge celebratory festival in Patterson Park. More than 2,000 pet owners attend BARCStoberfest with more than 1,000 dogs in tow.

This is BARCS’ most heavily marketed event, supported by 40+ email blasts and even more social media posts.

Sponsorship opportunities range from $500-$20,000 and include benefits such as promotion and traditional advertising, facetime with the public and employee engagement.
Waived Fee Wednesdays

Date: Every Wednesday of the Year!

Here at BARCS we’re wild about Wednesdays and want you to join the Wednesday fan club, too! To help, we’d like to introduce you to Waived Fee Wednesdays (cue the trumpets!) — a wonderful way to build your brand awareness, support the work we do AND help more animals in your community find loving homes!

BARCS’ Waived Fee Wednesday program is a fantastic marketing opportunity. The promotion for this new program will receive widespread attention through BARCS’ large social media following and Baltimore’s broadcast and print media, providing a unique and inexpensive way for you to reach out to the over one million pet owners in the Baltimore/Washington region. 

In order to support the Waived Fee Wednesdays program, we are seeking support from corporate and individual donors to sponsor a Wednesday at a minimum of $500 (per Wednesday). Sponsors' benefits will include your company’s logo on weekly advertising materials and associated virtual opportunities. Bump your contribution to $1,000, and we’ll happily add an email blast to local supporters and offer up the opportunity to promote your business to our adopters at a table onsite or through promotional materials in the adopter bags on the Wednesday you sponsor.
For more information on sponsorships and 2023 events, please email Kate Pika at kpika@barcs.org.

Every life we save begins with you.

BARCS is a nonprofit, 501(c)3 organization operating Maryland’s largest animal shelter and pet adoption center. We are an open-admission shelter, granting refuge to 10,000 abandoned, neglected, abused, lost or surrendered animals each year. No matter what the circumstance, we do not turn away any animal in need of shelter, food, medical care and a loving touch. Each year, BARCS is growing, evolving and working to implement new innovative programs that benefit animals in need and the neighborhoods that support them.

www.BARCS.org | 410-396-4695 | info@barcs.org