Stanford Spring Course -- Bus 31

Gloria Nevarez
Gloria Nevarez

Jennifer Azzi
Jennifer Azzi

Mindi Bach
Mindi Bach

Andy Dolich -- 2015

Finding Opportunities in the Business of Women's Sports

with Andy Dolich

Major changes are taking place in the way women's sports are promoted, marketed, advertised, broadcast, and distributed to larger audiences. This course will highlight milestones that have helped usher in new opportunities to develop business ideas and products that promote and monetize women's sports.

Portland, Oregon is home to the most successful women's professional sports franchise in North America. The Portland Thorns soccer games in Providence Park offer a glimpse of the future: 19,000 fans and 10,000 season-ticket holders. This growing enthusiasm and fan base for women's sports has generated advertising interest from companies like Anheuser-Busch, Toyota, and Alaska Airlines. Across the industry, women's sports apparel sales are up by 53 percent in the last three years, and women's sport brands are attracting new sponsorship and media opportunities. While men have historically been the prime demographic target of sports, women control 70 percent of consumer spending and are becoming more reachable through women's sports.

This interactive course will feature thought leaders including Gloria Nevarez, commissioner of the West Coast Conference; Jennifer Azzi, NBA executive, former Stanford basketball legend, and recipient of an Olympic Gold Medal; and Mindi Bach, Oracle's head of sports public relations. We will also explore corporate sponsorships and the new frontier of paying collegiate athletes, the challenges of global sports 
expansion, and how women's sports can increase broadcast revenue in a crowded market.

Quarter: Spring
Course Format: On Campus
Date(s): April 8 - May 7
Drop Deadline: April 27
Tuition: $545
Day(s): Wednesdays
Duration: 8 weeks
Time: 7 p.m. -- 8:50 p.m.
Unit: 1
Instructor(s): Andy Dolich
Finding Opportunities in the Business of Women's Sports
Stanford Continuing Studies -- Spring 2020
Registration begins on Monday February 24, 2020

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Andy Dolich has over five decades of leadership in the sports industry, including executive positions in the NFL, NBA, MLB, NHL, pro soccer and lacrosse. Presently Dolich is COO of the Fan Controlled Football League (FCFL) and teaches sports business at Stanford's School of Continuing Studies. Dolich is also co-author of the new book: