February 19, 2020
Sask Sport and Sask Lotteries Unveil New Brands 
After more than 30 years, Sask Sport and Sask Lotteries have refreshed brand and visual identities, new logos and refined promises and pillars.

This initiative provides both Sask Sport and Sask Lotteries with a new look that will help tell the story of the province’s lottery-funded sport, culture and recreation system.

You can see the logos and branding throughout this email. Soon, they will begin to appear at events and retail locations, while both Sask Sport and Sask Lotteries websites will be refreshed in the coming months.

Learn more about the brand initiatives and the renewed promises both organizations are making to people across the province below. 
Recognize Your Funder
New promotional materials are available to sport, culture and recreation groups to help them acknowledge Sask Lotteries as their funder.

This toolkit includes a number of graphics sized for Facebook, Twitter and Instagram. If your organization benefits from the Sask Lotteries Trust Fund for Sport Culture and Recreation, consider using these materials on your social media channels. 
You’ll also find logo files in various orientations and formats, as well as ads sized for use in digital and print media.

And this is just the start! More Sask Lotteries promotional materials will be unveiled later in the year.
Athlete of the Month Award
With two gold medals in the 60-metre hurdles competition, Saskatoon’s Michelle Harrison has been named Sask Sport’s Athlete of the Month for January.

Harrison won her first medal of the month in the event at the national Sanderson Classic Track Meet on Jan. 11. Two weeks later, she struck gold again in the 60-metre hurdles at the international Knights of Columbus Indoor Games. Clocking in at 8.22, she set a Huskie Athletics record and was named the Top Canadian at the event.  
Kinsmen Saskatoon’s Sportsman of the Year
Provincial KidSport Committee Chair and former Sask Sport board member Jerry Shoemaker received a standing ovation as he was presented with the Kinsmen Club of Saskatoon’s Sportsman of the Year award at the organization’s annual Sports Celebrity Dinner on Feb. 6.

In addition to his volunteer work within KidSport and Sask Sport, Jerry is a long-time curler and has served as a dedicated volunteer within the sport for many years.

Congratulations, Jerry!
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