Greetings!

With spring in full swing, like many of you, we’re focusing on our budget and plans for next fiscal year, including opportunities for you to promote your destination internationally.

One of the best ways to get involved? Our membership programs, including Allied and Affiliate levels. Currently, Annapolis, Arlington, and Frederick are at the Allied level, and Richmond, Alexandria are Affiliate members, with Fairfax joining on July 1.

These programs bundle together our most popular programs and support our efforts to attract more overseas visitors, who stay longer and spend more money. See below for more information.

A la carte opportunities include our Holiday Guide and digital marketing programs through Miles. This year, the guide was distributed at shows in each of our markets and through partnerships with Food & Travel in Germany and Selling Travel in the UK. We also drive traffic to our website, reaching people with both traditional and digital mediums.

Having just completed four sales/media missions—France, the UK, India, and China—we’re already looking ahead to next year. As of today, we plan to be in France, Germany, and China. Our missions get you in front of key stakeholders in each of our markets, promoting your destination and forming the relationships critical to success in this industry.

Finally, we’ll offer tour operator co-ops in each of our markets as well. Buy-in opportunities start at just $500 and give you the chance to reach customers planning their holidays with the message that this is the best place in the US for those long-haul vacations.

Over the next two months, the CRUSA board and staff will finalize our plans for FY20. I look forward to sharing more details with you soon and hope you’ll plan to join us!

Scott Balyo

Executive Director

Media Highlights