Industry Newsletter
January 2019

Attending Destination DC’s Global Marketplace recently I heard Capital Region USA’s board chair, Theresa Belpulsi, DDC’s Vice President of Tourism, Sports & Visitor Services say, “Politics is politics, but people still want to travel.”

Good words to focus on amidst shutdowns, tariffs, Brexit, currency fluctuations, and economic rumblings around the world.

The work we all do to attract people to the Capital Region is challenging right now, but we need to focus on the long game, stay the course, and have confidence in our product and programs.

While no industry is completely apolitical, it’s been my experience that tourism is one of the best for people with different points of view to come together, work together, and find success together.

Like many of you, we’re entering one of our busiest times of the year—attending sales missions, rolling out our tour operator marketing co-ops, and starting our marketing and budget planning for next fiscal year. While we don’t know what tomorrow looks like, I am confident our partners, programming, and friends throughout the industry will continue to speak with one voice: “We’re open and can’t wait to share this amazing place with you, your customers, or your audience.”

Thank you for your support of CRUSA, with special thanks to our Allied Members ( Visit Annapolis and Anne Arundel County, stayArlington, and Visit Frederick City & County, Maryland) and Affiliate Members ( Richmond Region Tourism and Visit Alexandria).

Keep up the good work and stay in touch!

Scott Balyo
Executive Director
Spotlight on the UK
The Latest Research

The most recent data shows that in 2017, 256,000 residents of the United Kingdom visited the Capital Region. These visitors spent $451 million in direct spending while visiting the region. UK visitors stayed an average of 11 nights with 8.5 of those nights in a hotel for a total of 1.1 million room nights sold. UK visitors continued to travel regionally, visiting 2.5 states on average.

View CRUSA's UK Snapshot to learn more about this key overseas market. Insights on the UK market are also available from Brand USA.
Media Highlights
CRUSA has hosted eight media visits from the UK since July 2018 and generated coverage for the region with an ad value of $900,000. Highlights include:

Love Exploring, a leading UK based travel blog, featured Annapolis, Alexandria, and Washington, DC in their list of "America's 25 Best City Breaks This Winter - And What to Do There" in November.
Sales Highlights
As of December 2018, CRUSA's UK sales reps have brought 16 travel professionals on two fam tours of the region, conducted 47 sales calls, and hosted nine training sessions for 68 reservation team members at some of the UK's top tour operators.
CRUSA reps are also attending two of the top UK travel shows: Destinations: The Holiday & Travel Show  (London, January 31-February 3) and  Holiday World Show  (Dublin, January 25-27). 
CRUSA has hosted two UK trade fams this year, including a Jetset and United Airlines fam for nine participants in early October and a Visit USA Ireland fam for seven travel trade professionals in late October.
Updates & Opportunities
2019 Holiday Guides Now Available!
CRUSA's 2019/2020 Holiday Guide has been published and sent to our market representatives for distribution. Digital guides  are live on our website and feature updated and enticing new articles including "Ways to Hear Live Music in the Region" and "Pick-Your-Path Itineraries". The guides are available in English , French , German and Chinese
Register now for 2019 Tour Operator Co-Op Campaigns
CRUSA's FY19 Tour Operator Co-Op Marketing Opportunities are now available. There are ten opportunities to further leverage your international marketing budget to reach consumers in the United Kingdom, China, France and Germany.

Virginia Partners Eligible for Miles Scholarship Program
Miles Partnership is now accepting scholarship applications for the upcoming STS Marketing College. Miles will award one scholarship to a tourism industry professional in each of the 12 member states of the Southeast Tourism Society. The 2019 session will take place from May 12-17 at the University of North Georgia campus in Dahlonega, GA. Scholarship applications are due Friday, February 1 at 5 p.m. EST. To learn more about the opportunity please visit their blog or apply now.
Feature Destination Packages, Attraction Passes, and Other Offers on
CRUSA is looking for deals, bundled attraction packages, and offers to feature on the Deals section of our consumer website. This opportunity is free to hotels, destinations and attractions in DC, Virginia or Maryland.  Submit your deal today!
Allied Partners
 Copyright 2019 by Capital Region USA, P.O. Box 13352, Richmond, VA 23225 USA