May 2026 Business Partner Update

Hello Business Partners,

As spring arrives around Lake Diefenbaker and seasonal businesses begin opening their doors once again, we wanted to take a moment to thank you for being part of Lake Diefenbaker Tourism. Your partnership helps create the welcoming, memorable experiences that bring visitors to our region year after year.

As we head into another exciting tourism season, we’re continuing to look for new ways to showcase your business, share your story, and increase your visibility across the lake region. The more updates, events, promotions, photos, and information you share with us, the more opportunities we have to help feature and promote what makes your business special.

Inside this newsletter, you’ll find updates, opportunities, and ideas designed to help you get the most out of your partnership as we move into the busy summer season. We’re proud to support the incredible businesses, communities, and people that make the Lake Diefenbaker region such a unique destination.

As always, if you have something new happening, an event coming up, or ideas you’d like to collaborate on, we would love to hear from you anytime.

Wishing you all a successful and exciting season ahead!

Chat soon,

Angela

Marketing Director, Lake Diefenbaker Tourism

DISCOVER DIEFENBAKER PUBLIC NEWSLETTER

LDT has launcehd new for this year the Discover Diefenbaker, a public, seasonal digital update featuring news, events, announcements, highlights and business offerings from across the Lake Diefenbaker region.

We’ll release it quarterly (Winter, Spring, Summer, Fall), shaped by the feedback you provide through these Business Partner Updates.

The Spring Edition was sent out May Long Weekend and has already been viewed over 200 times!

Register for the Tourism Work Ready Connection Event

Tourism Saskatchewan invites you to take part in the Tourism Work Ready Connection Event in Swift Current. 

This small group event offers a low-pressure opportunity to connect with job-ready Tourism Work Ready participants who have completed training aligned to national Emerit occupational standards.

Date: Wednesday, June 3, 2026 

Time: 2:30-4 p.m.

Location: Swift Current Hotel, Swift Current

 Participants are trained for frontline hospitality roles including front desk, housekeeping, line cook, and food & beverage service, and have completed core workplace skills training in customer service, professionalism, and communication. 

 There is no cost to attend.

 To register for the event, contact Tourism Saskatchewan at training@tourismsask.com.

Celebrate Saskatchewan Tourism Week

May 25–29, 2026

Saskatchewan Tourism Week celebrates the businesses, communities, events, and people who help make our province an incredible place to visit. Tourism supports local jobs, strengthens communities, and brings new opportunities to regions like Lake Diefenbaker.

At Lake Diefenbaker Tourism, we’re proud to help connect and promote communities, businesses, attractions, and events from across the lake region. By working together, we continue building a stronger tourism network that showcases everything the Lake Diefenbaker area has to offer, for both visitors and locals alike.

Follow along on our social media throughout the week as we celebrate the stories, adventures, businesses, and experiences that make our region so special.

OPPORTUNITIES TO PARTICIPATE

Our annual Lake Diefenbaker Tourism Photo Contest will be returning this summer and we’re currently looking for businesses interested in contributing prizes or experiences for our winners!

This contest is a wonderful way to encourage visitors and locals alike to explore the region, capture memories, and share the beauty of Lake Diefenbaker through photography, while also showcasing the incredible businesses and experiences available around the lake.

This year, we’re hoping to offer a wider variety of prize options and experience-based packages, such as:

• Gift cards or shopping certificates

• Restaurant or coffee shop vouchers

• Attraction admissions or activity passes

• Golf rounds

• Marina or boating experiences

• Camping stays or accommodations

• Local products, apparel, or gift baskets

• Family experiences or tourism packages

• “Hidden gem” experiences unique to your business

Businesses that contribute prizes will be recognized throughout contest promotions and winner announcements. If your business would be interested in donating a prize or participating in this year’s contest, we would love to hear from you!

JOIN OUR PARTNERS ONLY FACEBOOK GROUP

We have created this private group to learn more about business partners, products and services, interesting facts, stories, etc.



We would like to use this group as a place to network and discuss what you as partners would like to see from Lake Diefenbaker Tourism and get to know the businesses around the lake better to advise incoming tourists on the best Lake Diefenbaker experience!

KIDS CORNER

We’d love your help spreading the word about the Lake Diefenbaker Tourism Kids’ Corner and our brand new FREE Spring Activity Book available on our website!

Packed with colouring pages, puzzles, games, and lake-inspired activities, the activity book is a fun way to keep kids entertained while exploring the Lake Diefenbaker region. From wildlife and fishing fun to community adventures and outdoor recreation, there’s something for kids of all ages to enjoy!

These free printable activities are perfect for:

• Restaurants & waiting areas

• Campgrounds, cabins & marinas

• Road trips & rainy days

• Family events & community spaces

• Visitor welcome bags & packages

Whether families are visiting for a weekend getaway or spending the whole summer at the lake, these activities are a great way to add a little extra fun to their experience.

Thank you for helping us create memorable family adventures and a welcoming tourism region for visitors of all ages!

The FREE Spring Activity Book can be downloaded and printed directly from our website anytime!

DIEFENBAKER DOLLARS

As a reminder, Diefenbaker Dollars continue to circulate throughout the Lake Diefenbaker region following our recent contests and promotions. These certificates are intended to encourage visitors to explore local communities and support participating businesses like yours.

Your business is proudly featured as a participating location on the back, meaning customers may choose to redeem their Diefenbaker Dollars with you.

If you would prefer not to be included as a redemption location, please reach out and let us know for the creation of 2026 Diefenbaker Dollars to be used next year.

A few quick notes:

• Diefenbaker Dollars are not redeemable for cash

• They must be used in full increments

When you receive any, simply email or mail them to us for full reimbursement:

Lake Diefenbaker Tourism

PO Box 426

Outlook, SK

S0L 2E0

Thank you again for being part of this initiative and for helping us create a welcoming and visitor-friendly experience around the lake region!

2025 Photo Contest Winners:

🏆 1st Place: Jennifer Kometscher

🥈 2nd Place: Leighton Weppler

🥉 3rd Place: Mackenzie Coutts

2025 Sandcastle Contest Winners:

🏆 1st Place: Mack Stewart

🥈 2nd Place: Sylvie Patron

🥉 3rd Place: Everett Janke

Lake Diefenbaker Tourism Stats

As we continue building tourism awareness across the Lake Diefenbaker region, we wanted to share some recent marketing and audience insights with our business partners. These numbers help demonstrate the reach of regional tourism promotion and also provide helpful insight into how visitors are discovering businesses and planning trips around the lake.

Social Media Reach (January 1 – May 20, 2026)



Instagram continues to see strong growth and engagement:

• Nearly 99,000 total views

• 27,700+ accounts reached

• 2,500+ content interactions

• 2,554 total followers

Facebook also continues to generate significant regional exposure:

• 538,000+ total views

• 4,800+ content interactions

• 7,250 total followers

Many of our highest-performing posts continue to feature:

• Fishing and outdoor recreation

• Ferry updates and travel information

• Community events

• Scenic lake photography

• Partner spotlights and tourism experiences

This highlights the value of sharing photos, events, updates, and experiences with us so we can continue showcasing what makes the region unique.

Newsletter Growth & Email Marketing

Our Discover Diefenbaker newsletter audience continues to grow steadily, helping us connect directly with visitors interested in the region:

• Nearly 300 active subscribers

• 75 new subscribers added recently

• Zero unsubscribes during the reporting period

This shows continued interest in Lake Diefenbaker tourism experiences, events, and travel information.

Website Traffic Highlights (April 20 – May 20, 2026)

The Lake Diefenbaker Tourism website welcomed:

• 1,532 visitors

• 2,544 page views

• 1,716 browsing sessions

Visitors spent an average of nearly 4 minutes on the website exploring communities, businesses, events, and travel information.

Top traffic sources included:

• Google search

• Facebook

• Instagram

• Tourism Saskatchewan

• Partner and community websites

What Visitors Are Looking For

Some of the most visited website pages included:

• Campgrounds & RV Sites

• Cabins & Condo Rentals

• Fishing

• Events

• Dining

• Kids’ Corner

• Communities & Municipalities

• Resort information

• Seasonal tournaments and festivals

Mobile-Friendly Matters

Over 65% of website visitors were browsing from mobile devices, reinforcing how important it is for businesses to have:

• Updated contact information

• Mobile-friendly websites

• Active social media pages

• Current hours and event information

• Clear photos and visitor information online

What This Means For Your Business

Visitors are actively searching for experiences, places to stay, dining, recreation, events, and trip ideas around the lake region. Businesses that regularly share updates, photos, promotions, and event information with us create more opportunities for us to feature and recommend them through our regional marketing efforts.

Thank you for continuing to help us grow tourism awareness and create memorable visitor experiences throughout the Lake Diefenbaker region!