Spring Into The Future
Greetings,
Spring is the season of growth, and spring has sprung at Tripepi Smith thanks to our clients and team!

The 2020 Census has prompted a wave of redistricting activity throughout California for cities, counties, school districts, water agencies and more. The California Voting Rights Act has led many local governments to move to by-district elections since the 2010 Census. As a result, significantly more public agencies are facing a redistricting process in 2021-22 than in 2011-12. Plus, new legislation makes outreach a bigger component of the entire process. Enter Tripepi Smith.

Our team foresaw this reality and started working on redistricting matters awhile ago to ramp up our capacity to take on the outreach work. This past fall, we helped plan and deliver (along with some other brilliant folks) the Rose Institute 2021 Redistricting Conference–the single largest redistricting-focused event in California. Meanwhile, our nimble team members leveraged our “Always Be Learning” culture to ramp up their expertise on redistricting, ensuring Tripepi Smith had an army of talent ready to deliver.

If there was ever a case for using some consulting help, this is it: a project that comes along once a decade. If Tripepi Smith can help your agency with redistricting outreach or you just want to talk about how the process works, I'm just an email away.

Client growth has also prompted hiring. This week, two new team members joined Tripepi Smith: a recent MPA graduate from Cal State Fullerton and an experienced operations manager to help tame the chaos that naturally results from our rate of expansion. Combined with our slate of 2021 college graduate hires, Tripepi Smith expects to have 30 staff members by August. It is going to rock. Thank you for making it possible.

Onward,
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How to Optimize Your Public Agency's Social Media
Social media is always evolving, but its value remains unchanged.

Social Media News to Know: April 2021
The April roundup included the latest news on:

  • LinkedIn's new features for member profiles
  • Facebook's new label system and post tools
  • Facebook and Instagram's Stories updates
  • LinkedIn and Facebook's audio chat-rooms
  • Hootsuite's new platform features
  • Twitter's improved Direct Message experience
  • YouTube's removal of dislike counts

News
TS Talent Solutions Begins Search for Morro Bay Fire Chief
Recruitment is now open for the Fire Chief position in the idyllic central coast location of Morro Bay.

Team Tripepi Smith Goes Virtual Scavenger Hunting
Team Tripepi Smith's virtual scavenger hunt event was filled with record-breaking planks, pictionary, Broadway performances, haikus and more. Despite the crazy challenges, the team took this night to bond and have fun.

Tripepi Smith is Now a Sprout Social-Certified Agency
Tripepi Smith began using Sprout Social in 2020 to provide our public agency clients with social media performance metrics. With our experience on the platform, Tripepi Smith earned a Sprout Social certification and became a part of the Agency Partner Program.

Client Highlight: City of Fullerton
CONNECT WITH THE CITY OF FULLERTON:
The City of Fullerton is a full-service city known for its unique mix of residential, business, educational and cultural environments that create an outstanding quality of life for residents and businesses. The City is one of the largest in Orange County and has a population of 139,611.

Tripepi Smith provides the City with cablecasting, video production, drone imagery and graphic design services. Senior Business Analyst Melanie James leads the effort with support from Senior Business Analyst Cameron Grimm and Business Analyst Skylar Hunter.

Service Spotlight: Video Production
This is the era of the powerful tool of video. You can make your message exciting and digestible for stakeholders simply by turning them into a video. The Tripepi Smith team is here to provide you with high-quality filming, directing and editing services.

Talent On Tap
Skylar Hunter is committed to effective communications and passionate about bridging the gap between clients and their audiences through compelling and creative media. He specializes in film production, graphic design, writing, website development and social media advertising. He also has his FAA-issued drone pilot license, which he puts to use for Tripepi Smith’s MuniAerial.

His clients include City of Huntington Beach, California Joint Powers Insurance Authority and Renne Public Law Group.
Watch Skylar's interview to learn more about his work as a member of #TeamTS.

In the interview, Skylar speaks on what he's learned since being with Tripepi Smith and his excitement for helping public agencies use media.

Meet the rest of our team in our 'Meet Tripepi Smith' series.
Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign or shooting a video, Tripepi Smith can help.
CONNECT WITH US
Meet Tripepi Smith
Watch our company culture and #TeamTS interview series called 'Meet Tripepi Smith' to learn about the people, culture and values that drive our firm.

Our 'Meet Tripepi Smith' video series shows you what goes on behind the screen at one of California's leading marketing-technology-public affairs firms.

Civic Business Journal
Civic Business Journal reports on the people, companies and solutions that make local government in California more effective.


Looking for photos from your favorite events? Try the CBJ Photo Gallery.
Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1