Monthly News: On the Record
Washington, D.C., is known for its cherry blossoms, free museums, and sports teams. It is also the perfect place to do research! See below for just a few of the many reasons you should consider using Shugoll Research for your luxury, leisure and hospitality research.
As you know, a company’s brand is its best asset. In one of our recent blog articles, we explore how you can use your brand to build incredible value for your business as well as a loyal following of customers.

Finally, we have very sad news to share. Joan Shugoll, our founder, the visionary leader of Shugoll Research, and as the  Insights Association  says "a trailblazer for the entire marketing research industry," passed away on April 15. She will be deeply missed by all her family, friends, and colleagues. May Joan’s memory always be for a blessing.

~Merrill Shugoll
Noteworthy News
Mindful Managers Make Great Leaders

What is mindfulness? Why should your company embrace it? Read our article to learn why large companies are beginning to recognize how mindfulness translates into a powerful management tool.
How to Cultivate Gratitude, Compassion, and Pride

As a business leader, what is the best way to instill grit and grace in your team? This recent article from the  Harvard Business Review offers some concrete examples of how to build successful and resilient teams .
Tips to Maximize Your Branding Initiative

A company’s brand may be its most important asset. In this article, we look at how your brand can build incredible value for your business as well as a loyal following of customers.
Washington, D.C.: A Prime Location for Luxury, Leisure and Hospitality Research
A couple of months ago, we shared with you several key reasons you should consider doing research in the Washington, D.C. area. This month, we focus on why the Washington, D.C. area is the premier market for leisure and hospitality research:
  • With unrivaled attractions, ranging from the Smithsonian Institution (the largest museum complex in the world) to leading destinations such as the John F. Kennedy Center for the Performing Arts, the Wolf Trap Foundation for the Performing Arts, and the National Zoological Park, millions of tourists visit the greater Washington, D.C. region each year.

  • Three of the world's largest hotel companies - Choice Hotels International, Hilton Worldwide, and Marriott International - are headquartered in the greater Washington, D.C. region.

  • Greater Washington, D.C. is also home to HMS Host, Interstate Hotels & Resorts, and the U.S. corporate headquarters of Sodexo, three of the world's leading food service and hospitality facilities management companies.
Joan Shugoll
It is with deep sadness we announce the passing of our Founder, Joan Shugoll, on Sunday, April 15. Joan started our company in New York in 1957 and was among the first in the nation to offer a full range of market research services, including the use of one-way mirrors in focus groups. She has been a trailblazer as both a female business owner in the 1950’s as well as her contribution to market research for over 60 years. She will be missed.