Our economic impact study (“Economic Impact and Environmental Value Study of the French Broad River Watershed”) was completed in December, 2021 after two years of planning, data gathering and analysis with Dr, Steve Ha of Western Carolina University and members of the Business and Recreation Workgroup. The COVID-19 pandemic disrupted initial plans and necessitated changes in the data gathering but results were within good statistical confidence.
The study was well received with promotional coverage on the front page of the Asheville Citizen-Times, WLOS TV News, other local newspapers, and numerous websites. We were also invited to present at the Outdoor Economy Conference in April, 2022. After that meeting, we continued to present the study’s findings to local commissions, conservation groups, town councils, environmental councils, and other interested parties.
Over 20 presentations have been given to date, which have also expanded the public’s awareness of the FBRP.
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