Microsoft Teams is a decent video conferencing product, but it's about as far from a true meeting platform as the North Pole is from the South. Now it wants to take meetings into the metaverse. Microsoft debuted its AR/VR meetings platform called Mesh at the company’s
Ignite meeting this month. Mesh uses the company's AR HoloLens platform for shared meetings. It gives users space to interact with each other and with content in spatial 3D. Developers are encouraged to create cross-platform holographic apps with shareable digital objects. (See more in TechCrunch.) For a more nuanced technical look at Mesh read PC Magazine’s analysis of what could go wrong with Mesh’s headset-reliant and computing resource intensive strategy.
NexTech AR Solutions launched an Ad Network enhancing AR’s potential for virtual events. Based on an individual’s behavior, the Ad Network is planning to serve up highly customized ads that feel
non-intrusive and organic to the virtual event. Furthermore, the company can track and measure purchase data, demonstrating the full impact of the program. The line between sponsors and advertisers blurs. See more on Yahoo.