March 2016                       Like us on Facebook Follow us on Twitter View our videos on YouTube View our photos on flickr

Creativity and Communications 

Staying creative in the action-packed and often chaotic marketing and communications industry can prove to be a challenge. Not to mention the dozens of projects we all work on every year - How do you keep the creative juices flowing towards the next innovative idea? How do you keep your creative team motivated?

On March 22nd,  our speakers will offer insight into regular practices and  resources that can make thinking  outside the box a little bit easier when searching for new ideas .

Join us and learn how to make creativity a priority!  

When:  Tuesday, March 22nd 
Time:  5:30 p.m.
Where:  London Wine Bar, 420 Talbot Street
Tickets: $20 Students | $25 Members | $35 Non-members

RSVP is required by Friday, March 18th.

Learn more about our speakers and how to register.
Virtuoso Awards: Pay it Forward as a Pinnacle Awards Judge
Robert DeLaet

A key highlight of the Virtuoso Awards is the valuable feedback that communicators receive on their submitted projects. And, each year, submissions are sent to affiliate chapters for judging. With simplified score sheets, this year's Virtuoso judges have even more time to add insightful comments.

In exchange, IABC London facilitates judging for IABC Newfound la nd  & Labrador's Pinnacle Awards.  Professionals from the London area  volunteer as judges, e valuating submissions against IABC's global standards.

Help pay it forward by sharing your expertise and volunteering your time as a Pinnacle Awards judge in April! This is an opportunity to view outstand ing communications work while learning first-hand what judges look for in an entry. Judging will take place April 19th from 5:30-8:30 pm.

If you are interested in volunteering, please contact Agnes Chick at

Feature Member: Mary-Ellen Willard, adHOME
By: Naila Abdullayeva 

Mary-Ellen Willard has been an active member of IABC since February 2007 and is a proud owner and partner of adHOME Creative , a leading advertising agency in London, Ontario. "Becoming the owner of my own agency was a significant achievement in my career, and then being able to rebrand the agency to reflect our unique personality and culture was very rewarding," she says. Along with her adHOME team, some of the projects she has lead include the rebrand of the Western Fair District, Western Area Youth Services (WAYS) and Steelway Building Systems.

Willard can attest to the networking and educational opportunities an IABC membership can offer. "From the social events to the seminars, I have always made an effort to get involved and have encouraged our staff to do the same," she says. For many years, adHOME has participated in the Virtuoso Awards and considers it to be an excellent opportunity to showcase great creative work and judge it against international standards.  Willard has served on IABC committees and began as Co-Director of the Virtuoso Awards  and Director of Communications.

Read more.
Member Celebration March 2016
Congratulations to the following members with a recent membership anniversary:
  • Diny Dalby, ABC - 46 years
  • Sandra King Webster, ABC - 29 years
  • Caroline Bonham - 25 years
  • Michelle Boyer, ABC - 21 years
  • Kristine Dundas, ABC - 19 years
  • Lisa Peter Ross - 11 years
  • Anne Baxter - 10 years
  • Jamie Gill - 9 years
  • Mary-Ellen Willard - 9 years
  • Esperanza Wyma - 7 years
  • Katrina Clarke - 6 years
  • Nicole Laidler - 5 years
  • Laura Naus - 3 years
  • Tea Hadwen - 3 years
  • Dorothy Downs - 2 years
  • Lyne Cossette - 1 years
Thank you to members who renewed their  IABC membership:
  • Alison Adair
  • Elena Aggelopoulos
  • Anne Baxter
  • Keith Brooks, ABC
  • Katie Burns
  • Ashley Conyngham
  • Laura Dockstader
  • Dorothy Downs
  • Janice Elcombe
  • Shawn Gibson
  • Jamie Gill
  • Greg Howard
  • Andrew Kaszowski
  • Nicole Laidler
  • Laurie Lashbrook
  • Richelle Lowry
  • Scott May
  • Lisa Peter Ross
  • Otte Rosenkrantz
  • Sara Steers
  • Jackie Westelaken
  • Esperanza Wyma
Welcome to the following new members who joined the London Chapter:
  • Dalton Hill-Whitson
  • Adam Veen
  • Naila Abdullayeva
  • Diana Cunningham

IABC World Conference, New Orleans 
This is your next great business decision!  Attend the IABC World Conference.

It's not enough to have communication that supports  your organization, you
need a strategy that delivers on the bottom line. That's where the IABC World Conference comes in. 

With their theme "RISE: Innovating Global
Communication," they draw from the best in the communication field to educate, inform and inspire new communication ideas and strategies that move your organization forward. 

Learn more  the June 5-8 event.
Get Involved.
Gain valuable volunteer experience with IABC.  
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Learn more about our valuable member benefits and why you should join.

Find Your Calling.
Find out the benefits to post job opportunities with IABC London.Learn more.

About Connect
Connect is the monthly newsletter of IABC London.
Feedback and news ideas are always welcome. Please contact Meghan Matthies,

Editor: Andrea Lukac, 

About IABC
IABC London is a chapter of the International Association of Business Communicators. We are a volunteer-run, non-profit organization that fosters business communication excellence in southwestern Ontario by providing professional development, recognition, accreditation and networking opportunities through a local, national and international network of communications professionals.