Most of you do not know me personally or some of you know me only through my social media or newsletters. Most of you do not know my humble beginnings.

Today, I would like to tell you why I have written my book. I was born in a small town near Tel Aviv, into a large family where I was the oldest of six children, living with my parents in a tiny two – bedroom apartment. I grew up in a rough neighborhood, in an environment that toughened me up from a very early age and help me withstand many of my future challenges. While we lacked variety and luxury, our lives were enriched with the rituals and traditions. We had a great respect for food, and eating together as a family was the norm. At age 11 I had to move to a Kibbutz (a farming and co-op community that is still common Israel) in search of a better education and life. I joined the military for mandatory service at age 18. While I didn't serve in any war, my military experience taught me the necessary discipline for endurance– qualities that shaped a big part of my future. When I turned 20 I decided to move to Los Angeles and fulfill my lifelong dream of living in the United States. Los Angeles was home to the most extreme- Extreme diets, extreme weight loss, extreme workouts, and extreme looks. It's here in Los Angeles where I lost everything I knew about food and had to find myself and my values about food again...

Stay tuned for next month to find out where the rest of my journey took me.
My Book Healthy Indulgence is Out NOW!
Pinch me! My book Sima's Healthy Indulgence is finally here. After so many years of hard work and dedication, it has finally payed off and I couldn't be happier. This book is a mesh of everything I believe in, lived by, and taught my thousands of clients over the past 20 years.
My book brings together 100 soul-sizzling recipes that cover six meals a day (three main courses and three snacks), including nutritious and cleansing drinks and mouth-watering desserts – all designed with less than 10 ingredients to be ready in less than 30 minutes. These Healthy Indulgence recipes follow Sima’s nutritional guidelines of PCF combo (power protein, complex carbohydrates, and friendly fats). This method is not just for detox or weight loss, rather an answer to gaining energy, improving metabolism, and dealing with sweet tooth and cravings, while still allowing you to lose or maintain your weight.

Purchase Your Copy Today :
I want to give a big THANK YOU to Melissa's Produce . Melissa's is one of my partners that are extremely supportive with everything I do. I want to give a big thank you to Robert Schuller and Nick Quintero for supporting each and every one of our TV segments and shoots.
You guys rock!
I had an amazing experience shooting with our partner, Blendtec. We had the opportunity to shoot on top of a mountain and at my client's house, Clyde Haygood, for the day. It was an amazing project to be a part of and I want to thank the Blendtec team for this opportunity. I want to thank Jill Greenlaw and Matt Frisbie for putting everything together and I would like to thank Jed, Paul, Cody, and Karen for being the most amazing crew. Your professionalism made the day run smoothly.
Finally, I would like to thank the one and only, the hair god himself, Clyde Haygood, for opening up his gorgeous home for the shoot.
Here is some pictures from the shoot...
Full commercial coming next month!
Blendtec website:
IG: @blendtec
I had a blast at my KCAL9/CBS for the first time! My team and I presented an elegant spring party with a healthy twist. Serene Branson Peterson was an extremely welcoming and kind before, during, and after the segment. We had a great time laughing and eating. It was so much fun and I can't wait to return to make some more amazing and delicious dishes!
Just in case you missed it...
Have you seen my Comfort Food Reinvented segment on Fox5 on March 12th? Shally Zomorodi and I showed viewers how to put a healthy twist on your favorite comfort foods! I can not wait to return next month to create some more fun arecipes!
If you missed it, here it is...
Upcoming TV Segments...
OMG! I will be featured on ABC7 LA talking to Lori Corbin- ABC7's food and fitness coach! I will be discussing my PCF method and how it aids in weight-loss and cooking up some delicious dishes.

Tune in April 11th for the full segment!

I am looking forward to to returning to KUSI Good Morning San Diego for two very special segments:
-My sit-down interview will provide solutions on how to better your lifestyle
-I will present my very special spring spread.

You don't want to miss it!
Tune in April 21st to watch!

IG: @kusinews
Check out my new TV Reel...
Welcome to the Family...
I would like to give a warm welcome to Emmy's Organics! Emmy's Organics has created one of the delicious and nutritious cookie. The cookies are all organic, gluten free, and vegan. The company started with a love story between Samantha and Ian. They started spending time together by baking in mom's kitchen. The main ingredient in all the cookies are coconut- very nutrient dense and taste so good!
We are Honored and Excited to be working with the best Partners and Sponsors in the
We salute and honor each and every one of out partners and sponsors. We are looking forward to more exciting collaboration to come in 2018!
My Mission Is...
Sima is on a mission to inspire, empower, and transform millions around the world! Help us spread the word by forwarding this email to 3 of your family and friends and have them follow us on Instagram !
We would greatly appreciate it!

Remember- any lesson learned in the past should be applied to the present and it will change your future forever.
“Don’t Let Yesterday Take Up Too Much Of Today.” -Will Rogers

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Sima has over 20 years of experience as a personal trainer and nutritionist armed with decades of first hand experience among world class mentors, teachers, institutions, and a multitude of success stories that will help elevate your life. Her life is dedicated to transforming the lives of others into a whole and balanced lifestyle.