Spring2ACTion Weekly Update
February 26, 2020
In this Issue...
Marketing Training * Registration Deadline FRIDAY *
PK Move Nonprofit Impact Story
Social Media, Marketing & Storytelling
March 10, 9-10:30am
Stories are one of, if not THE, most valuable marketing asset at your nonprofit’s disposal. Stories connect people to your cause, convert one-time donors to lifelong supporters, build trust and relationships and demonstrate your impact in the community. Stories are limitless and when presented correctly, they can be the most powerful tool in your marketing arsenal. Told without a strategy and purpose, they will eat up valuable time and resources with very little return.
In this training, three marketing experts will share best practices and practical advice on the use of content and storytelling to promote Spring2ACTion and engage donors throughout the year. You will learn:

  • How to tailor your story to different audiences and platforms
  • What types of stories work best on which platform
  • What information should be highlighted on each platform
  • How to recycle content on each platform and much, more
We all have a story to tell, learn how to really make it count! 
Our next training is Tuesday, March 10, 9-10:30am
Last day for discounted registration and to be featured in the Spring2ACTion materials is February 29.
"Our Spring2ACTion Impact Story"
PK Move is small, fairly young parkour nonprofit, but thanks to the support of our community and Spring2ACTion, we have been able to do BIG things including offer free-to-the-public parkour lessons for all ages and abilities especially the underserved, develop PK Silver, an innovative parkour-based fitness and falls prevention program for older adults, and become the subject of the world’s first dual, blind study on parkour in the entire world. Spring2ACTion helps get our story out to many more people who many not be aware of our work and its importance in the community.

To read more impact stories, visit: https://www.spring2action.org/info/impact-stories

Have a Spring2ACTion Impact Story You'd Like to Tell? Email your story to brandi.yee@actforalexandria.org .
Thank you Spring2ACTion Sponsors!

Surviving Survivors Fund

Eshom 'n Wilhelm Fund
Interested in Spring2ACTion sponsorships?
Contact Tricia Ritchie at tricia.ritchie@actforalexandria.org.
Questions about Spring2ACTion? Contact Brandi Yee at brandi.yee@actforalexandria.org