Stories are one of, if not THE, most valuable marketing asset at your nonprofit’s disposal. Stories connect people to your cause, convert one-time donors to lifelong supporters, build trust and relationships and demonstrate your impact in the community.
Stories are limitless and when presented correctly, they can be the most powerful tool in your marketing arsenal. Told without a strategy and purpose, they will eat up valuable time and resources with very little return.
In this training, three marketing experts will share best practices and practical advice on the use of content and storytelling to promote Spring2ACTion and engage donors throughout the year. You will learn:
- How to tailor your story to different audiences and platforms
- What types of stories work best on which platform
- What information should be highlighted on each platform
- How to recycle content on each platform and much, more
We all have a story to tell, learn how to really make it count!
