Spring2ACTion Weekly Update
March 19, 2020
In this Issue...
Status of Spring2ACTion * March 23rd - Spring2ACTion Online Gathering Q&A * March 25th - Marketing Workshop Webinar
Spring2ACTion Status Update
Many of you have inquired about the status of Spring2ACTion as we are in the midst of the COVID-19 outbreak. We appreciate your calls and emails and hearing your ideas and concerns. The Board and Staff have been pondering these questions too and we strongly believe, now more than ever, that the 10 th annual Spring2ACTion is necessary to support and fund our local nonprofits and rally our generous community of givers during a time of increased need for the sustainability of important programs and services. The online giving day provides a call to action, sense of urgency and an easy and fast pathway for donors to support the organizations that make our community vibrant for all.
Over the coming weeks, we will be making some modifications to the giving day and will communicate those appropriately. We also want to hear from you as we plan for Spring2ACTion.  Please join us for an Online Nonprofit Gathering on Monday, March 23 rd at 2pm – more information below – to discuss the campaign, to share some of your questions and challenges and work together on solutions!  We hope you sign up for our rescheduled Marketing and Storytelling Training on March 25 th . Thank you for your patience and understanding as we all work together during this very difficult, and ever-changing time. The Alexandria community is strong, resilient and generous. We look forward to seeing that generosity shine on April 29 th .  

If you have questions or concerns about Spring2ACTion, please don’t hesitate to contact Brandi at brandi.yee@actforalexandria.org.
Spring2ACTion Online Gathering
on Monday, March 23 at 2pm

 ACT will be hosting an online meetup on Monday, March 23 at 2pm.  We want to connect and hear how you are doing during this challenging time and provide an opportunity for you to ask questions and share comments or concerns about your Spring2ACTion campaign amid an ever-changing environment. 

Here are a few questions to start thinking about:  
  • What are you hearing from your donors? 
  • Are there changes you are planning for your Spring2ACTion campaign? 
  • What are your biggest concerns? 
  • What would be helpful for you from the ACT team? 

Register to join us -

 Social Media, Marketing & Storytelling Webinar
March 25, 9:15-10:30am

Stories are one of, if not THE, most valuable marketing asset at your nonprofit’s disposal. Stories connect people to your cause, convert one-time donors to lifelong supporters, build trust and relationships and demonstrate your impact in the community. Stories are limitless and when presented correctly, they can be the most powerful tool in your marketing arsenal. Told without a strategy and purpose, they will eat up valuable time and resources with very little return.
In this training, three marketing experts will share best practices and practical advice on the use of content and storytelling to promote Spring2ACTion and engage donors throughout the year. You will learn:

  • How to tailor your story to different audiences and platforms
  • What types of stories work best on which platform
  • What information should be highlighted on each platform
  • How to recycle content on each platform and much, more
We all have a story to tell, learn how to really make it count! 
Mindfulness Tips During COVID-19
Daily Mindful Meditation Moments by  Mindful Junkie  and  breathr  - LIVE
Daily at 11am and 4pm EST
Mindful Junkie and  breathr  are partnering to deliver daily live Mindful Meditation Moments. The meditations will be streamed live twice a day, for the next 14 days. 

Mindfulness for anyone who is feeling cooped up, stressed out, or isolated. “We hope to create some community and calm during these trying times” Gina Rollo White - founder and CEO Mindful Junkie

“We feel there is no better time than the present to start a mindfulness practice” Nancy Belmont, CEO breathr 


Times : 11am and 4pm EST
Length : 5 - 10 mins
Cost: Free

Ways to join:

Instagram   Live: follow @breathr_vr follow @mindfuljunkie  
Instagram & Facebook: Like Mindful Junkie, Like breathr
Thank you Spring2ACTion Sponsors!

Questions about Spring2ACTion? Contact Brandi Yee at brandi.yee@actforalexandria.org