Spring2ACTion Weekly Update
March 4, 2020
In this Issue...
Next Workshop Training * Matching Grants *
Animal Welfare League of Alexandria Nonprofit Impact Story
 Social Media, Marketing & Storytelling
March 10, 9-10:30am
Stories are one of, if not THE, most valuable marketing asset at your nonprofit’s disposal. Stories connect people to your cause, convert one-time donors to lifelong supporters, build trust and relationships and demonstrate your impact in the community. Stories are limitless and when presented correctly, they can be the most powerful tool in your marketing arsenal. Told without a strategy and purpose, they will eat up valuable time and resources with very little return.
In this training, three marketing experts will share best practices and practical advice on the use of content and storytelling to promote Spring2ACTion and engage donors throughout the year. You will learn:

  • How to tailor your story to different audiences and platforms
  • What types of stories work best on which platform
  • What information should be highlighted on each platform
  • How to recycle content on each platform and much, more
We all have a story to tell, learn how to really make it count! 
Securing Matching Grants
It’s time to start thinking about matching grants!   Matching (and Challenge) Grant opportunities can be a game changer. On average, matching opportunities increase a donor's likelihood to give by  22%  and the actual donation amount by  19%  . Increase your Spring2ACTion return by reaching out now to your high-level givers or consider enlisting a corporate sponsor. You can also ask your Board members to pool their donations to create a match. Nonprofits with matching funds raised more than  4.5x  more on average than those without one.

Take a look at these GiveGab resources to guide your planning:
"Our Spring2ACTion Impact Story"
Spring2ACTion is an amazing way to connect with our community and spread the word about how anyone can improve the life of an animal in need. Donations from Spring2ACTion to the Animal Welfare League of Alexandria last year paid for healthy meals, bedding and toys, veterinary care, behavioral support and so much more. When you donate to Spring2ACTion, you are truly making a difference for animals across the city!

To read more impact stories, visit: https://www.spring2action.org/info/impact-stories

Have a Spring2ACTion Impact Story You'd Like to Tell? Email your story to brandi.yee@actforalexandria.org .
Thank you Spring2ACTion Sponsors!

Eshom 'n Wilhelm Fund
Interested in Spring2ACTion sponsorships?
Contact Tricia Ritchie at tricia.ritchie@actforalexandria.org.
Questions about Spring2ACTion? Contact Brandi Yee at brandi.yee@actforalexandria.org