St. John's tourism recovery gains momentum

Tourism is booming once again in Newfoundland and Labrador, and downtown St. John’s – the locale for many well-known festivals and events – is seeing a busy 2022 tourism season as travel ramps up and the local staycation trend continues.

Photo credit: Downtown St. John's Pedestrian Mall Facebook page

Now in its third year, the Downtown St. John’s Pedestrian Mall is scheduled to run from June 30 to September 5, noon until 10pm daily. Initially a response to the COVID-19 pandemic, the closing of Water Street to traffic (from Adelaide Street to Prescott Street) and George Street (from Adelaide to Prescott Street), has been well-received by residents, businesses and visitors to the city. Restaurants and bars have expanded out into the street with dedicated patios, and the area has come alive with unparalleled energy and a people-friendly vibe. ‘I think it's proven itself as a really successful animal. It's a great economic generator for downtown, brings people together,’ said Lorne Loder, owner of Boca Tapas Bar and Cojones Tacos and Tequila on Water Street, in a recent CBC interview.

Cruise ships are returning to St. John’s Harbour following a two-year pandemic hiatus, with 30 cruise ships from 15 cruise lines scheduled to arrive between June and October this year. The return of cruise operations is a welcomed boost to the tourism industry. For the most up-to-date cruise schedule, click here.

Photo credit: St. John's Port Authority

A highlight of the City of St. John’s summer season, the 37th Annual George Street Festival – 7 nights of concerts that attract thousands of locals and visitors from across North America and around the world – is also a significant contributor to the economy. Having wrapped up this past week, the lineup included Marianas Trench, The Tea Party, Arkells, and Brett Kissel.

Running from August 8-21, the Tuckamore Festival, now in its 22nd season, is an extraordinary chamber music series of world-class musicians that draws devoted audiences from the province and beyond. With over 40 events at multiple venues, this season is packed with exuberance, passion and great beauty that are sure to move and inspire you.

Running from August 12-14, the Churchill Park Music Festival is a three night affair with acts that include Matchbox Twenty, Our Lady Peace, and Ann Wilson of Heart. With room for 8,000 general admission seats, and 1,200 premium section seats in St. John's beautiful, centrally-located Churchill Park, this event draws a sizeable audience from near and far.

Photo credit: churchillparkmusicfestival.com

With additional events that include the annual Downtown St. John's Buskers Festival, the 46th Annual Newfoundland and Labrador Folk Festival, and the Music @ Concert Series – a series of free concert events that continues until October 1 – it's easy to see why tourism is once again on the upswing.

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