Shining a spotlight on the local craft sector

The Craft and Gift sector is a vital part of the economy of Newfoundland and Labrador. Artisans, makers, and gift producers draw on the province’s cultural heritage, natural resources, and storytelling traditions to create products with strong local identity, everything from textiles and woodwork to specialty foods and visual art.


According to the 2024 Study of the Crafts Sector in Canada by the Canadian Crafts Federation using Statistics Canada data, the sector added $2.668 billion to the Gross Domestic Product in Canada, highlighting its economic importance.

The sector is increasingly professionalized, outward-looking, and technologically enabled. Many craft and gift business owners are expanding their reach through e-commerce, online marketplaces, and social media storytelling to connect with customers far beyond their communities. Others are experimenting with new product lines, sustainable materials, or modern design approaches while still preserving traditional techniques. 

 

As we go into the upcoming holiday season it is important to remember that shopping local keeps more money circulating within the province, supporting small businesses and creating stable local jobs. It also strengthens community resilience by reducing reliance on external markets and helping local industries grow and innovate.

Here’s a roundup of some initiatives and organizations offering unique local products:


City Initiatives

Inviting young adults to help shape our City

The City of St. John’s is refreshing its Youth Engagement Strategy and wants young adults—especially ages 18–30, as well as interested 17-year-olds—to help shape the city’s future. Your ideas can influence real change, from public spaces to long-term planning. Have your say by January 16, 2026 through:


  • Online survey (enter to win a $100 gift card)
  • Pop-up event: Mews Community Centre – Dec. 13, 5:30–7:30 p.m.
  • Focus groups (email to join)
  • Engage St. John’s project page for written ideas

New Year’s Eve Celebration

The City of St. John’s invites everyone to ring in the New Year with fun, free, family-friendly activities on Wednesday, December 31, 2025. Visit StJohns.ca for updates. Events include: 


  • Gym & Swim at Paul Reynolds & H.G.R. Mews Community Centres
  • Grab your skates and helmet and enjoy a skating party at The Loop, Bannerman Park
  • Join the celebration and countdown to the fireworks at Quidi Vidi Lake
  • View the fireworks over Quidi Vidi Lake at 8 pm. Weather dependent.
News Briefing

Socio-economic benefits from oil and gas industry activity in NL

The offshore oil industry continues to be a major contributor to the economy in Newfoundland and Labrador (NL) supporting thousands of jobs and driving economic growth, according to a recent report from Energy Research & Innovation NL (ERI). ERI commissioned Stantec Consulting Ltd. to research and develop socio-economic benefits from oil and gas Industry activity in NL, between 2018-2024. The offshore oil industry contributed nearly one quarter of the province’s GDP between 2018-2024 and generated a $2.3 billion increase in household income. Over this period, labour compensation in the province was 10.8% higher, with yearly increases averaging $1.8 billion. The industry also sustained roughly 19,000 jobs each year—often peaking during project development—accounting for about 8.2% of total provincial employment.

Call for employers: work with emerging talent through the Global Skills Exchange Initiative

Are you an inclusive employer interested in gaining an operational boost while fostering the growth of incoming talent? Memorial University supported by provincial funding and managed by Career Development and the Internationalization Office, is looking for local employers to participate in their Global Skills Exchange initiative. A program which links international students together with local employers through fully-funded Work-Integrated Learning placements. Through short-term, 60-hour projects, student/alumni participants contribute their global experience, drive local growth and innovation, and strengthen career connections while applying their skills in real-world settings. Employers can express your interest by emailing psdp@mun.ca by Monday, January 5th, 2026.  

Scale-Up Hub: from Atlantic Canada to Europe

The Scale Up Hub Benelux program will help high-growth Atlantic Canadian companies unlock new partnerships, gain market access, and position themselves for long-term growth across the European Union (EU), using the Benelux region (Belgium, the Netherlands, and Luxembourg) as their launchpad for market expansion and trade diversification. Applications for the Scale-up Hub Benelux program must be received by 3:00 PM NST on Friday Dec. 19, 2025. econext is leading the Program in collaboration with government partners and techNL.  

Government of Canada Business Supports

BizPal upgrades

Are you starting a business? BizPal- your one-stop shop for information on business permits and licences—just got an upgrade. BizPaL is a free online service for businesses. It gives you a customized list of permits and licences you may need to start and grow your business. Check out the new beta site: https://beta.bizpal-perle.ca/en

Upcoming Courses and Events

Book your spot!

Dec 9 Export Development Canada Global Economic Outlook: Export strategy insights

Dec 11 Genesis Startups 101. Got an idea for a tech startup but not sure where to start? Startups 101 is a fast-paced virtual workshop that helps you test your idea and find out what it takes to become a founder in Newfoundland & Labrador.

Dec 11 Futurpreneur Launch your Dream Business General Info session

Dec 11 Canada Summer Jobs deadline

Dec 11 Govt of Canada Supporting Innovation: Government Programs to Help Your Business Grow

Dec 11-12 Gardiner CentreTime Management and Workload Balance

Dec 12 Expertise Hub Cooperative Foreign Credential Recognition: Challenges & Shared Experiences

Dec 16 Co. Innovation Centre Remote Operations Coffee Chat with Oliver Wyman

Dec 19 Futurpreneur How to Apply to Futurpreneur’s Indigenous Entrepreneur Start-up Program

Jan 5-10 Shakespeare by the Sea STACON26 - A Great Feast of Languages. This is only the third time in its history that this conference will be held in Canada.

Jan 21 Embracing Digital Transformation for your Business: Tools and Resources for Growth

Questions about Starting a Business?

Starting a Business in St. John's

The City of St. John's Business Startup Guide can help simplify the process of starting your new business. Visit the 'Business and Investment' section of stjohns.ca to download your free copy. The Guide is available in English, French and Ukrainian.

Latest Economic Indicators

City building permits December 2, 2025


Commercial permits

Up 61% from $109,061,369 in 2024 to $175,474,807 in 2025


Industrial permits

Valued at $5,114,500 for 2024 and $2,246,150 for 2025


Government/institutional permits

Down from $40,119,071 in 2024 to $8,550,916 in 2025*


Residential permits

Down -23% from $112,968,403 in 2024 to $87,459,771 in 2025 


Repair permits

Up 45% from $1,040,819 in 2024 to $1,513,625 in 2025


Total value of all permits for 2025

Up 3% to $275,245,269 for 2025 from $268,304,161 for 2024


*This data does not include the full range of permit activity undertaken by the provincial government and Memorial University.

Business approvals

Aura night club, 371 Duckworth Street

The Schooner Pub & Galley, 85 Duckworth Street

Memorial Snack Shack, 172 Duckworth Street

Dragonfly, 24 Stavanger Drive

M&M Food Market, 70 White Rose Drive

Cookies Shop Cafe Inc., 110 Water Street

Back Pain Clinic, 28 Symonds Avenue

Liquidation NL, 2 Lemarchant Road



Home-based businesses

Home office for a plumber, 6 Calver Avenue

Home Office for a mobile automotive spa, 14 Cherry Hill Road

Tricco Electric Home Office, 457 Newfoundland Drive

Home office for drywall and painting business 93 Rotary Drive

Home office to support an online counselling business, 3 Jervis Place



Total business approvals 2025 = 163 (regular = 127 and home-based = 36)

Labour force characteristics as of November 2025



Labour force – 137,700 (up 5.0%)


Unemployment rate – 7.4% (up 0.8ppts)


Employment – 127,500 (up 4.1%)


Participation rate – 66.4% (up 1.9ppts)


St. John's CMA, seasonally adjusted, three-month moving average. Percentage change reflects the same month previous year. Source: Statistics Canada.

Economic indicators


The New Housing Price Index for St. John’s Metro was 109.8 in October 2025 (up 2.5%*)


The Consumer Price Index for St. John’s Metro was 164.2 in October 2025 (up 1.8%*) 


Retail trade for Newfoundland and Labrador was $1,046 million in September 2025 (up 0.1%*)


*St. John's CMA, same month in the previous year. Source: Statistics Canada