Local impact of the tourism sector

From job creation to sustaining local businesses, the tourism sector is a vital part of our economy. Tourism businesses in Newfoundland and Labrador (NL) demonstrated resiliency throughout the 2025 season despite the challenges posed by wildfires and drought conditions. The industry delivers impact, contributing $1.4 billion in economic activity to the province each year. 

Photo courtesy of Ray Mackey

The Tourism Industry of Canada (TIAC) has launched a new tool to discover how tourism directly impacts your local community — through job creation, business development, and economic growth. It emphasizes the importance of tourism in fostering local economies and enhancing community livelihoods. Explore the data by electoral district: tourismcan.ca/local-impact/.  

Operating in a fast-moving and competitive environment, tourism businesses in NL are constantly exploring new ways to grow and innovate. Later this month, the 2026 Hospitality Newfoundland and Labrador’s Conference and Trade Show is set to take place in St. John’s, at the Jag Soundhouse February 24-26. This event is the largest annual gathering of the province’s tourism community, focusing on building business resilience, sustainable growth, and collaborative success.

City Initiatives

Call for Proposals - Markets on Water 2026

The City of St. John’s is inviting local event and market organizers to submit proposals to host a vendor market series on the Downtown Pedestrian Mall during the 2026 season, from July 4 to September 7. Visit the City’s website for highlights and information on how to submit. The deadline for proposals is Friday, February 13, 2026.

Let's celebrate those who make a difference in our community

The St. John's Applause Awards celebrates people and organizations who demonstrate leadership, creativity, service, and commitment in areas that contribute to St. John’s quality of life and long-term sustainability. Nominations are now open in nine major award categories:


  • Arts and Culture
  • Athletes of the Year
  • Climate Change Leadership
  • Councillor Debbie Hanlon Award for Senior of the Year
  • Heritage
  • Innovative Housing Design
  • Tourism
  • Volunteer of the Year
  • Youth of the Year


Submit your nomination by March 1 at StJohns.ca/Applause.

News Briefing

NL Summer Employment Program Wage Subsidy

The Provincial Government is now accepting applications from eligible non-profit and private sector employers for the 2026 Summer Employment Program for Students. The Program helps connect young people with meaningful work opportunities across Newfoundland and Labrador. For information on the program employers can email EmploymentPrograms@gov.nl.ca.



Applications close Thursday, February 19, 2026.

Pelorus Venture Capital launches Venture NL III

Following two back-to-back years with Newfoundland and Labrador leading the way in venture capital investment in Atlantic Canada, St. John's based Pelorus VC has launched its third fund - Venture NL III. The Government of Newfoundland and Labrador continues to be the lead limited partner with their $15 million commitment.  $30.3 million has been invested in NL-based companies through VNL I, VNL II, and related special purpose vehicles (SPVs). Pelorus VC has backed companies like CoLab, Spellbook, BreatheSuite, Mantle, SiftMed, Sparrow BioAcoustics and more.

Government of Canada Business Supports

Protect your business and comply

Texting your clients can help strengthen relationships but be sure to comply with Canada’s anti-spam legislation (CASL). Complying with the rules is essential to protect your business’ reputation and maintain your customer’s trust. Learn more with Innovation, Science and Economic Development Canada about email consent and other things to consider: ised-isde.canada.ca.

Upcoming Courses and Events

Book your spot!

Feb 12 Futurpreneur Rock My Cash Flow

Feb 18 BDC Strategies for boosting sales when cash is tight

Feb 18 Board of Trade Annual WorkplaceNL Reporting - Strategies to Simplify and Save

Feb 19 Co. Innovation Centre Doing Business with Government (with Procurement Assistance Canada & Ridegell Consulting)

Feb 19 ArtsNL Info Session - Professional Project Grants Program

Feb 19 HR Project Partners Connections Leadership Journey® Workflow Experience (Consecutive Thursdays)

Feb 20-21 Civic Roots Foundation Black Excellence Summit  

Feb 24 Board of Trade Annual General Meeting

Feb 26 Gardiner Centre Customer Service Excellence

Feb 26 Association for New Canadians Celebration of Black History Month with keynote speaker Dr. Ruth Murambadoro

Feb 27 econext Electricity Industry Fundamentals: Newfoundland and Labrador Provincial Power Grid Course This course is designed for businesses and stakeholders who interact with the energy system but do not work day-to-day as power system specialists.

Mar 10-11 Energy Research & innovation Digital Offshore '26 ConferenceDO26 is THE place to connect with others in the innovation ecosystem, to spark ideas, launch and build relationships, and cross-collaborate with industries such as energy, technology, defence and aerospace, and mining.

Questions about Starting a Business?

Starting a Business in St. John's

The City of St. John's Business Startup Guide can help simplify the process of starting your new business. Visit the 'Business and Investment' section of stjohns.ca to download your free copy. The Guide is available in English, French and Ukrainian.

Latest Economic Indicators

City building permits February 10, 2026


Commercial permits

Up 149% from $14,546,972 in 2025 to $36,252,334 in 2026


Industrial permits

Valued at $8,000 for 2025 and $0 for 2026


Government/institutional permits

Down from $885,000 in 2025 to $0 in 2026*


Residential permits

Down -21% from $112,968,403 in 2024 to $87,459,771 in 2025 


Repair permits

Up 212% from $73,859 in 2025 to $230,510 in 2026


Total value of all permits for 2026

Up 100% to $40,002,546 for 2026 from $19,974,976 for 2025


*This data does not include the full range of permit activity undertaken by the provincial government and Memorial University.

Business approvals

Maya Café + Bakery, 206 Duckworth Street

Muse Medical Aesthetics, 12 Gleneyre Street

LBMA and Wellness, 6 Robin Hood Bay Road

Hurricane Music, 140 Water Street



Home-based businesses

Home office, 107 Bay Bulls Road

Home office for a cleaning company, 137 Campbell Avenue

Home office for an electrician, 41 Perlin Street

Dog grooming, 26 Diana Road

Online business, 358 Thorburn Road



Total business approvals 2026 = 22 (regular = 17 and home-based = 5)

Labour force characteristics as of January 2026



Labour force – 136,400 (up 2.9%)


Unemployment rate – 7.7% (up 0.9ppts)


Employment – 125,900 (up 1.9%)


Participation rate – 65.6% (up 0.7ppts)


St. John's CMA, seasonally adjusted, three-month moving average. Percentage change reflects the same month previous year. Source: Statistics Canada.

Economic indicators


The New Housing Price Index for St. John’s Metro was 109.8 in December 2025 (up 2.5%*)


The Consumer Price Index for St. John’s Metro was 164.8 in December 2025 (up 3.1%*) 


Retail trade for Newfoundland and Labrador was $1,062 million in November 2025 (up 1.3%*)


*St. John's CMA, same month in the previous year. Source: Statistics Canada