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July 2016 Newsletter
We are definitely into the dog days of summer!  See the article below in our Tips and Tricks section of how to stay cool in your home. 

Our featured staging this month is a 3 bedroom 2 bathroom apartment in the Columbia Street Waterfront District of Brooklyn.  I had not heard of this area before staging this apartment. It is located  between Cobble Hill and Red Hook and situated on the western side of the Brooklyn-Queens Expressway. Both the building and the neighborhood seemed to be dominated by young families, so that is what our staging targeted.  

See the before and after photos below

Warm regards,

Donna M. Dazzo, President
Designed to Appeal
In This Issue
Testimonial of the Month:
Featured Staging: Estate Condition Transformation
Market Overview: New York, NY
Tips and Tricks of the Trade: Design Tips To Energize Your Bathroom!!
Did You Know...? How To Beat The Summer Heat!!
Market Overview: The East End
FREE Closet Organization, Open House & Moving Checklists
  Testimonial of the MonthTestimonial

The value that Designed To Appeal brought to our listing was immeasurable. They created a home out of an empty space, and we quickly found the right buyers (and they stayed on budget). It was a pleasure working with this highly professional team, and we recommend Designed To Appeal to all our clients who need that extra help to get the WOW factor.

Shelley Wasserman
Halstead Properties, New York, NY                                    

   Modern Comfort with Turn-of-the-Century Detailing in this 3B/2BA Condo on Brooklyn's Columbia Street Waterfront!

When Designed to Appeal first visited this apartment, it was occupied by a renter who would be vacating the space.  The owner knew he could never put it on the market while the renter was in place, as you can see from the Before photos below.

So once, the renter moved out, the apartment was painted a neutral color recommended by Designed to Appeal.  We then brought in the right rental furniture to attract a young family, as both the building and the neighborhood were dominated by this demographic. And sure enough, the apartment sold in 6 weeks at 99% of the asking price.

Living Area Before

Living Area After
Dining Area Before

Dining Area After

Master Bedroom Before

Master Bedroom After
Boy's Bedroom Before
Boy's Bedroom After

Girl's Bedroom Before

Girl's Bedroom After
 Market Overview: 
      New York, NY

" Second Quarter 2016 saw near record high prices and an improvement in sales after a slight drop in last quarter's figures. Manhattan's overall closed sales figure decreased 14% year-over-year this quarter, but was up 6% from First Quarter 2016. Inventory grew this year, up 11% from Second Quarter 2015. This was due to an increase in both resale condo and new development listings. With sales slightly down from last year, and inventory up, the days on market increased a slight 5% from Second Quarter 2015. Prices slightly decreased compared to last year. The average sale price dropped, but increased 16% from Second Quarter 2015. "
The following is a comparison of Second Quarter 2016  vs. Second Quarter 2015 :
Market Wide: 
  • The listed inventory of 6,409 units was a 20% increase.
  • The median sale price of $1.253M was a 4% decrease.
  • The average price per square foot of $1,636 was a 5% decrease.
  • The listed inventory was 2,661 units which was a 26% increase. 
  • The average days on the market of 100 was a 3% decrease.
  • The median sale price of $775,000 was a 1% increase.  
  • The average price per square foot of $1,298 was a 7% increase.
  • The listed inventory was 2,791 units which was a 17% increase.
  • The average days on the market of 95 was a 16% increase.
Tips and Tricks of the Trade: 
Houzz  contributor, Yanic Simard of the Toronto Interior Design Group says that "m odern bathroom design is often all about going minimalist with clean finishes for a spa-like feel. But sometimes the look ends up feeling clinical." Below are a few of his tips for creating an inviting bathroom space. 

                                            1. Pattern

Bathrooms often are devoid of interesting patterns, which is a shame, because energetic patterns can add life to any room. Consider adding a patterned drapery panel or playful towels, or simply hang a colorful print (or wallpaper sample) in a frame as artwork. These low-commitment ideas allow you to keep a classic color scheme for the fixed elements while dabbling in color trends as the mood strikes. 

2. Anchor With Color     
Having lighter colors at the eye line will help a bathroom feel clean and airy, but try balancing them with a deep color lower to the ground (such as below a chair rail, as in this photo). This adds a sense of richness that helps keep the space from feeling too stark, without making it overwhelmingly dark. Plus, it beautifully sets off classic white fixtures.

 3. Detailed Mirror

A plain slab mirror can be beautifully functional in a modern bathroom, but if you're looking to add some personality, a statement mirror frame is a great place to start. Choose one that's thick or interesting, or make a fun one yourself by painting or adding gold leaf to a plain frame to add drama.

4. Natural Materials

Bathrooms usually feature a lot of crisp materials that, while waterproof, are sometimes a little visually cold. Natural materials reintroduce some warmth and a sense of human touch, so look for places to add wood, organically shaped stone or woven baskets. Animal-inspired prints also bring in a sense of life, as do shades of natural green and blackened bronze.

To read the entire article click here!
Didyouknow    Did You Know.....? 
    How To Beat The Summer Heat!!
With August approaching, we are heading into the dog days of summer, and can probably use a few extra suggestions on how to stay cool as the temperature continues to rise. Readers' Digest contributor Alyssa Jung offers some clever, low-cost ways to beat that summer heat!

Chrysanthemum Tea

Whether it's hot or cold, chrysanthemum tea is served to lower body temperature, according to  China Daily . It's also been said to soothe heat rash.
Chill Your Mattress

Put soft gel ice packs on top of the mattress and underneath the sheets; try under your legs, neck, or lower back for maximum comfort.   Real Simple  also suggests freezing a cotton sock filled with rice, then slipping it between the sheets. The rice will hold a chill longer. 

DIY - Air Conditioning

Freeze a couple of water bottles and place them in front of a floor or desk fan, and you'll enjoy a much cooler breeze with your makeshift air-conditioner.  Wikihow.com  advises adding salt to the water first to beat the heat longer;  apartmenttherapy.com  skips the bottles altogether in favor of a bowl of ice water.

Aloe Vera
You know aloe vera   naturally soothes sunburn , and its cooling properties also work to help you beat the heat.   Blogger Crunchy Betty  offers different recipes to make spray of it, combining witch hazel and peppermint oil. Here are  aloe vera uses  you might not know.

For more ideas and to read the entire article, click  here!

    Market Overview: 
          The East End

The following is a comparison of June  2016  vs. June  2015 annualized, by town, according to Suffolk Research Inc.
East Hampton Town:
  • The median sales price of $1.2M was a 1.81% increase.
  • The number of sales of 750 was less than a 1% decrease.    
  • The dollar volume of sales of $1,610M was a 12.9% increase.
  Southampton Town:
  • The median sales price of $800,000 was a 13.97% decrease.
  • The number of sales of 1454 was a 9.8% decrease.
  • The dollar volume of sales of $2,316M was a 21.7% decrease.
Southold Town: 
  • The median sales price of $515,000 was a 1.17% increase.
  • The number of sales of 456 was no change. 
  • The dollar volume of sales of $316M was a 4.8% increase.
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