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July 2019


We were busy with stagings the first 6 months of this year, particularly March and April, and we are happy to report on one of many of our Staging Success Stories, a $5.1 million 4 bedroom condo that "sold" in just 18 days for close to the asking price.  See the before and after photos below.

Also, I am honored to have been voted by my peers as one of the Top Ten Finalists in the Real Estate Staging Association (RESA) Best Vacant Luxury Home Stager Of The Year United States category. The winner will be selected this coming weekend at RESA's annual conference in Las Vegas.

Try to keep cool and I will see you next month!

Warm Regards, 

Do nna M. Dazzo, President
Designed To Appeal
In This Issue
Testimonial of the Month
Staging Success Story: $5.1M 4BD/3.5BA SOLD in 18 days!
Market Overview: New York, NY
Tips and Tricks of the Trade: Home Accessories That Add a Stylish Finishing Touch By Taylor Davies from The Spruce
Did You Know.....? The Keys To Home Staging: Secrets To Selling Your Home By JD Esajian from Fortune Builders
Market Overview: The East End
FREE Closet Organization, Open House & Moving Checklists
$5.1M Condo With 4 bedrooms/3.5 bathrooms
"SOLD" in 18 days
at 93% of Asking Price!

The furniture and accessories in the living room, TV nook, dining room and master bedroom were a mish-mosh of styles and not up to the asking price of the apartment.  Value needed to be added through staging.  

So the owners removed almost all of their furniture from these rooms and a majority of their books that were overwhelming the bookshelves.  We brought in more appropriate rental furniture, shopped for accessories and staged the many bookshelves.  

The result was a home that presented an aspirational dream to a potential buyer, resulting in a "sale" in 18 days at close to the asking price.  
Living Room  Before Staging

Living Room After Staging

Living Room Before Staging

Living Room After Staging

Dining Room Before Staging

Dining Room After Staging

Bedroom Before Staging

Bedroom After Staging

To view the entire report from Corcoran click  here.
Tips and Tricks of the Trade: 
Home Accessories That Add a Stylish Finishing Touch

Accessories give a room its personality. These are the details that give off the energy of a room, tell you about the people who live there, and give you a sense of how you should feel when you step inside. For examples, if you use a  potted palm in the room, it might give off a sense of relaxation since it may evoke a warm, tropical location. 

There is absolutely no rule that says your accessories cannot be an eclectic mix - one that makes you think and feel a few different ways at once. You just want that room to feel inviting and lived-in. 

Bring in Plants and Flowers to Add Life and Energy    
Plants in the home have become a huge design trend again. People crave bringing a bit of the outside in, from a stately tree to tiny succulents and lush arrangements of flowers.  Plants and flowers can be arranged and clustered or spread out throughout rooms. Not only do they look nice and add a pop of color, but they also help purify the air and can make you feel happier.

Set The Mood With Lamps and Lighting

In this warm, cozy bedroom, it is easy to see how lighting plays an important role. From floor lamps and table lamps to sconces and statement-making pendants and chandeliers, lights set the mood in every room.

Consider dimmers and lamps in rooms where you want to create a warmer, cozier feeling, and track lighting in spaces where you want the room to feel bright and open all year long. From a design perspective, do not be afraid to have some fun.  Lampshades can be changed, and chandeliers and pendant lights can completely change the energy in a room.

Add Area Rugs for Depth and Warmth
Hardwood floors are nice but are often overlooked. A really cool  area rug can even make the floor feel like the focal point. And, if you do not have dazzling hardwood floors, area rugs are the perfect way to mask less-than-perfect flooring and take control of the warmth factor in any room. 

Rugs can also add depth; your eye will naturally follow the color or pattern to the end. They are also a great way to add maturity to any room  especially your first place when you are just starting to get your feel for your sense of style and decor preferences.

Select a Statement Piece
In this room, the  pink velvet couch is the statement piece. It stands apart from the airy, white interior in a big way. In your own home, you might choose to make a piece of furniture your statement piece, or it could be your carefully chosen, large indoor plant, or a big piece of art hung on the wall. A statement piece helps to anchor the room and can give you a center point around which all your other decor choices can be based.

Embrace A Mix of Textures
Mix textures in every room. In this example, soft cashmere throws paired with a supple worn-in leather armchair might bring visual interest next to a raw wooden crate topped with a sleek mid-century modern lamp.

There is really no limit to how you can combine and play with textures in your home-hard and soft, rough and smooth, you get the idea. Rugs are a part of this, as is furniture and accessories-they all work together to create depth, interest, contrast, and personality.

F or more tricks on accessorizing, click here!
Did You Know.....? 
The Keys To Home Staging: Secrets To Selling Your Home
By  JD Esajian  from  Fortune Builders

The first impression is the only impression when it comes to selling a house. That said, the secret to a fast, profitable sale in real estate is  home staging.

Home staging , the beautification process of preparing your house for sale, is designed to showcase your home's strengths, minimize its weaknesses and attract a slew of prospective buyers. The objective is to ensure the property is presented and perceived in the best possible condition while it's on the market. 

Studies have shown that staged properties sell 50-80% faster than non-staged homes and spend 81% less time on the market. While staging a home may seem daunting for the novice seller, in reality, it's one of the more lucrative projects a homeowner selling a home can undertake. 

This guide below reveals secrets you need to know when  staging your home for success:

Paint With Neutral Colors

Painting is one of the least expensive things you can do and it makes the biggest impact. 

Experts recommend using neutral colors like beige, white, off-white and gray because they create inviting living spaces and attract more buyers. Colors to avoid include pink, lime green or lavender because they evoke strong emotions.

Clean and Declutter

They say cleanliness is next to godliness, and when it comes to staging your home for sale, a little elbow grease goes a long way. 

As one of the more important things you can do, cleaning and removing clutter is a major component to attracting buyers and getting your home sold. (Doubly so, if you're  selling a home in summer.) A good rule of thumb: for every new item that comes in, an old one has to leave.

Light It Up

Home buyers continually cite good lighting as an important factor in their buying decisions, and it's important to pay attention to what your customers want. Experts at  HGTV  recommend using three types of lighting: ambient (general or overhead), task (pendant, under-cabinet or reading) and accent (table and wall). In the end, a well-lit home will give off a cheerful vibe for potential homebuyers.

Depersonalize It

First things first, make sure to take the home out of your house.The goal of home staging is to make buyers envision themselves living in your home; look at every detail with a visitor's eye. Consider removing personal items such a family photos and refrigerator art in order to provide the right vision for potential homebuyers. 

Define Rooms
To learn more tips on home staging, click   here!
Market Overview: The East End    

The following is a comparison of Second Quarter 2019 vs. Second Quarter 2018:
To view the entire report on the Hamptons, click here.
To view the entire report on the North Fork, click here.
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