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June 2018 Newsletter


Our Staging Success Story this month is the quick sale of an owner-occupied one bedroom apartment in a prime location in the 70s on the Upper East Side.  

As a result of the combination of the owner's efforts to declutter and our staging expertise, the owner accepted an offer less than 3 weeks after going on the market at the a sking price

See the Before and After photos below. 

Warm Regards, 

Do nna M. Dazzo, President
Designed To Appeal
In This Issue
Testimonial of the Month
Featured Staging: 1Bed/1Bath Staged & Sold in Less Than 3 Weeks!
Market Overview: New York, NY
Tips and Tricks of the Trade: Stylish Ways To Keep Your Home Cool This Summer
Did You Know...? The Best Beaches in the U.S. for Celebrating July 4th!!
Market Overview: The East End
FREE Closet Organization, Open House & Moving Checklists
" Not all sellers understand the benefit of staging and that investing money in their apartment will ultimately result in a higher selling price. Therefore I was thrilled when my clients took my recommendation and hired Donna to stage their apartment and their investment paid off! 

Donna goes above and beyond -  not only did she recommend and provide a beautiful color palette and comfortable furnishings to showcase the beauty of my listing, she also guided my clients through every step of the process suggesting paint colors, ways to declutter, light fixtures to upgrade and a lot of other important details to enhance the listing and prewar details of the apartment and allow the next purchaser to see it as home.

Within three weeks we had an accepted offer at the asking price and if it wasn't for Donna's staging and guidance we would not have been able to list the property at the price it was worth. Thank you and I look forward to working together again! "

Corcoran - New York, NY
The real estate agent, Emily Yaffe of Corcoran, convinced her clients that, in order to achieve the best possible price for   their apartment, it needed to be decluttered and staged.  

The owners have a young daughter and much of the clutter was attributable to children's toys and books. When I met them, they had already started boxing up their excess personal items, however, I took it a step further and recommended that more things be removed.

The living room needed to be positioned as just that - a place to relax, watch TV and entertain.  However, it was overwhelmed by the child's play things. That is understandable when a family is living in a small apartment, but it's not acceptable when selling.

Also, the living room furniture was either too big or not in good condition or both, so I recommended that it all be replaced with rental furniture.   We endeavor to use as much of the homeowner's furniture  and decorative accessories as possible, if it makes sense for the space and the style and price point of the home. We used many of their decorative plates and vases in the living room bookcase and also their fantastic coffee table books. We kept the homeowner's bed, dresser and rug, but added a bench, mirror, nightstands and table lamps to complete the look of the room. 

After working our "magic", this apartment "sold" in less than 3 weeks at the $850,000  asking price!

Living Room Before Staging

 Living Room After Staging

Living Room Before Staging

Living Room After Staging
Kitchen Before Staging

Kitchen After Staging

Master Bedroom Before Staging

   Master Bedroom After Staging

Bonus Room Before Staging

Bonus Room After Staging

To view the entire report click   here.
Tips and Tricks of the Trade: 
Stylish Ways To Keep Your Home Cool This Summer

 Image Credit:  Carina Romano

How is it that we forget how miserable summer can be until we're profusely sweating just from sitting outside for our lunch break? Summer isn't all beach trips and rosé on rooftops, people! This season has the potential to be a hot, humid, sweaty mess. 

You could blast the AC for the next three months-but it's expensive and  not great for the environment-or you could use your awesome design skills to hack your way to a cooler home.

To help, Apartment Therapy Contributor, Kelsey Mulvey has found some products that will keep you cool all summer long-stylishly, of course.

Image Credit: Brooklinen

Once the mercury rises, swap out your insulating flannel sheets for some linen ones. Linen is breathable and naturally antimicrobial, plus has cooling and moist-wicking properties. Sweet dreams!

2. Helix Cool Pillow, from $115

Image Credit: Helix

Why have one cooler side of the pillow when you can have two? Helix uses a high-end ultra cool knit polyethylene that has a higher heat transfer than most materials. Translation? It's cool to the touch and will stay that way all night long.

Image Credit: West Elm

Not only will blackout curtains block sunlight, they'll keep hot air out and cold air in.

Image Credit: The Sill

Plants don't only look nice; they can  help cool down your home . Rubber plants, for example, cool down air temperature, emit high levels of oxygen, and get rid of nasty air toxins like formaldehyde.

5. W Globe Enclosed CF Bulb, on sale $2
Image Credit: Rejuvenation

Keeping your lights off may be an obvious tip, but what are you supposed to do during those hot summer nights? Walk around in the dark? Not on our watch.

Instead, switch up your light bulbs. Incandescent bulbs emit about  90% more heat than fluorescent ones. Thankfully, this compact option from Rejuvenation look nothing like those unflattering overhead lights in your office.

To read the entire article click   here!
Didyouknow    Did You Know.....? 
   The Best Beaches in the U.S. for Celebrating July 4th!!
With more than 12,000 miles of coastline the United States is home to more  there are more than a few hidden beaches that ocean-lovers have yet to find, and Stacey Leasca, of Travel+ Leisure shares a list from coast to coast just waiting to be explored. What better time to head to the beach than for celebrating the Fourth of July?

Myrtle Beach, South Carolina
John Coletti/Getty Images

With more than 10 miles of shoreline and more than 1,000 restaurants, there's something for everyone in  Myrtle Beach. It's no surprise that people flock to  the breathtaking shoreseach year to soak up the sun and all the fun this beach town has to offer.

And while many will likely want to head to the beach for a daytime dip, it's worth staying well past sunset for the beach's Fourth of July celebration, which will take place throughout the town in several   different locations. So pick your favorite location, set up shop and watch the fireworks explode in the night sky from every angle.

Martha's Vineyard, Massachusettes
Courtesy of Martha's Vineyard Chamber of Commerce

  Martha's Vineyard, a tiny island off the coast of Cape Cod, Massachusetts, is quintessential New England. If you leave without tasting a lobster roll, some clam chowder or at least an oyster, we are pretty sure you can get fined. The island, accessible via ferry or by air, is just over 100 square miles and is divided between down-island and up-island towns. Either way you go, you're bound to have a fantastic stay at any of the ultra-charming inns dotting the island.

For Fourth of July celebrations, head to   Edgartown where fireworks will begin after dusk. The town will also host a BBQ prior to the fireworks starting at 5 p.m.

Virginia Beach, Virginia
Courtesy of Virginia Beach Convention & Visitors Bureau

  Virginia Beach has the distinct honor of being home to one of America's best boardwalks. The boardwalk stretches for three of the 14 miles of public beach and walks visitors directly past the Atlantic Wildfowl Heritage Museum, the historic Old Coast Guard Station and even a statue of Neptune.

On the Fourth of JulyVirginia Beach transforms into one of the most patriotic spots in the U.S., with a huge celebration including multiple live performances and of course an epic  fireworks display.

Huntington Beach, California
Tara Ziemba/Getty Images
Huntington Beach, in southern California, may be the most famous patch of sand on this list. Known as "Surf City," Huntington has made a name for itself as the birthplace of surfing in the United States.

Huntington has a world-famous pier, which juts out into the water for 1,850 feet, plus innumerable surf shops and great waves. It's also a prime destination for Fourth of July, when the city is taken over by concerts, fireworks, and a parade through the streets of  downtown Huntington.

Montauk, New York
Courtesy of Discover Long Island

If you're going to a beach in New York you might as well go all out and head to   Montauk. Located at the easternmost end of Long Island, Montauk has more than 5,000 acres of parks and beaches. It's the ultimate way to visit the Hamptons, but without having to deal with the massive crowds. And don't worry, the area still has plenty of fantastic dining, shopping, sight-seeing and activities to keep you just as entertained as the rest of the island, including a  spectacular fireworks display.

Montauk's annual fireworks display kicks off at 9 p.m. and takes place over Ocean beach just West Montauk Village. Be warned: Traffic can be intense on Independence Day so try to get to the beach early and enjoy the sights all day and night.

To read about the other beach locations that made the list,  click here!
Market Overview: The East End

We will be switching to a quarterly update of market conditions on the East End.  Our next quarterly analysis will appear in the July issue.  
In the meantime, enjoy this article about celebrities homes in the Hamptons!
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