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January 2018 Newsletter


Happy New Year!  I hope you had a nice holiday with your family and/or friends.

Our Staging Success Story this month is  the quick sale of a one bedroom apartment on the very charming Barrow Street in the West Village.  The owner accepted an offer 5 days after going on the market.  The sale closed at 99.5% of the asking price!  Several potential buyers were very interested in purchasing the furniture we used to stage the apartment - a real testament that  our staging targeted the buyer.  In fact,  one of the buyers wrote me and said:

"Y ou guys did an amazing job in staging the place! Your choices really spoke to the apartment's natural environment."

See the Before and After photos below. 

Warm Regards, 

Do nna M. Dazzo, President
Designed To Appeal
In This Issue
Testimonial of the Month
Tips and Tricks of the Trade: Guide To Buying LED Lighting
Did You Know...? Home Trends That Will Be Hot in 2018!!
FREE Closet Organization, Open House & Moving Checklists
" The furniture helped show the scale of the apartment and made it more inviting. It was so tastefully done that various buyers asked if it could be sold furnished! Staging the apartment definitely enhanced the showing experience. "


Stribling - New York, NY
This one bedroom/one bathroom apartment with windows overlooking the trees of the charming intersection of Commerce and Barrow Streets in the West Village, "sold' just 5 days after going on the market at 99.5% of its $975,000 asking price!  

We have no doubt the staging propelled the speedy and profitable sale.  Take a look at these before and after photos below to see how staging transformed this apartment into a very desirable place to live. 

Living Room Before Staging

 Living Room After Staging

Bedroom Before Staging

Bedroom After Staging

Bedroom Before Staging

Bedroom After Staging

Kitchen Before Staging

 Kitchen After Staging

To view the entire report click   here.
Tips and Tricks of the Trade: 
Guide To Buying LED Lighting

LED lighting. You know what it is and that it's the way of the future (if not the present) when it comes to illuminating everything from our homes to public spaces to indicator lights on our electronics. But with the technology advancing more and more each year,  LED lighting has allowed for more flexibility in design, greater efficiency in use and a host of other benefits that affect our daily living. Below is a sampling from the guide to buying LED lighting compiled by YLighting contributor Sarah Schaale

What You Should Know
  • Efficiency: Compared to conventional incandescent lamps, LED lighting lasts longer, are more durable, and more than five times more efficient. LED bulbs typically use only 2 to 10 watts of electricity.
  • Brightness: LED lighting is measured in lumens, not watts.
  • Cost: LED lighting fixtures have a higher upfront cost, but will have a greater lifespan in the long run.
  • Design: The compact size of LEDs make them an ultra-flexible design element, which has allowed designers and manufactures to create shapes, silhouettes and technologies that simply weren't possible before.
  • Cool, not hot: LEDs convert electricity to light and do not cause heat build-up.
  • Mercury free: No mercury is used in the manufacturing of LEDs.
  • Slow failure: LEDs slowly dim over time at the end of their lifespan, rather than burning out abruptly.
  • Dimming: In earlier years, LEDs did not "dim" in the way incandescent lights did, but they've come a long way. More and more fixtures now offer a "warm dim," which not only lowers the light output, but also the color temperature.
Best uses for LED

These days, the answer is really: anywhere. From dining room chandeliers to landscapes, 

LED lighting provides beautiful illumination in just about any space.  But one great advantage of LEDs is their excellent directionality, so they are an especially great option for:
  • Task and reading lamps
  • Cove lighting
  • Under cabinet lighting
  • Stair and walkway lighting
  • Recessed lighting
  • Hard-to-reach places (due to LEDs' long life and low maintenance)
  • Art lighting (unlike incandescent and fluorescents, LEDs don't produce UV radiation, making them safe for artwork)
Lifespan of LEDs

An LED does not burn out like a standard lamp, so individual diodes do not need to be replaced. Instead, the diodes gradually produce lower output levels over a very long period of time. An LED is typically considered "dead" at 70% of initial light output.

LEDs and Warm Light

Color is measured as temperature on the Kelvin scale and interpreted as "warm" or "cool." Incandescent fixtures produce warm light and are low on the Kelvin scale with a color temperature of 2700K. The earliest LEDs produced a bluish/green color at temperatures around 5500K, but are now readily available in warmer temperatures.

To read the entire guide click  here!
Didyouknow    Did You Know.....? 
   Home Trends That Will Be Hot in 2018!!
Another year, another offering of trends to take note of!! No matter the reason for a decor change, below are a few compiled from the experts by the staff at the Lighter Side of Real Estate.   


Silver and gold no longer need to be separated like sparring siblings. Not only can these metallics be mixed, but also they can be joined by their pal, rose gold, which brings a softer, warmer hue to any room. 
Colorful Appliances

If you believe stainless steel has lost its luster (pun intended), you're not alone. The good news is 2018 is the perfect time to embrace a pop of color when it comes to your appliances. In addition to stoves in bright, bold shades, you'll also find washers and dryers that are so decorative it's almost a shame to relegate them to the laundry room. 

Patterned Flooring

Goodbye, simple ol' hardwood! Patterned flooring adds interest to a room and can pull it all together. Expect to see geometric shapes as well as exotic Moroccan-inspired designs that will make guests stop in their tracks and take notice. 

Patterned Fabrics

Say "See ya!" to solids when it comes to home furnishings as well. Don't be afraid to juxtapose patterns, both geometric and florals, alongside neutrals for a one-of-a-kind look that shows off your personality.

Velvet Furnishings 

Is there anything more luxurious as velvet? 2018 is the year to cozy up to this ultra-soft upholstery. Don't be afraid to select an eye-catching color that makes the room as interesting as it is inviting. 

For more trends,  click here!

The following is a comparison of 2017 vs. 2016, by town, according to  Suffolk Research, Inc.

To read the entire article, click here.
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