Stakeholder Newsletter January 2025

Doing things differently

At Canadian Food Focus (CFF), we take pride in doing things differently. Since its inception, CFF has been a consumer-focused initiative, addressing Canadians' beliefs, questions, and concerns about food production. Our approach is rooted in the understanding that food is deeply personal and emotional, connecting us to our history, values, and each other. While science-based, factual messaging remains critical, we go further by creating content that truly resonates with consumers. Using research, like the Canadian Centre for Food Integrity’s annual survey, we ensure our messaging aligns with the personal and emotional connections people have with food. We’re not just providing information—we’re answering the questions Canadians are asking and addressing the topics they care about most.

Looking ahead, CFF remains committed to connecting Canadians with factual, relatable, and engaging content, empowering them to make informed food choices and strengthening the bond between farm and fork.

Thank you for being part of this journey. Together, we’re shaping the future of food literacy and trust in Canada. Read on to learn more about our recent activities and how you can help spread the word about Canadian Food Focus.

Warm regards,

Dorothy Long, Managing Director

dorothy@canadianfoodfocus.org

Learn More on our Stakeholder Website

COLLABORATIONS AND COMMUNICATIONS

This 6-reel series shows the importance of animal welfare, biosecurity and family farming through the lens of shared consumer values.

The videos focus on the farmer as a person: her interest in fashion, the importance of family, the challenges of managing work and three kids’ activities, getting a meal on the table, and so on. WHY? Because consumers first have to care and be interested before they’re going to be ready to learn more about the specifics of farming.

The project was a collaboration with Aspen Films, the Chicken Farmers of Saskatchewan and with support from Agriculture and Agri-Food Canada’s Sustainable Canadian Agricultural Partnership.

Research from the Canadian Centre for Food Integrity shows that the most important issue to Canadians in their day-to-day lives is the cost of food. Unsurprisingly, this has been the top consumer issue in the last five years of CCFI’s public trust research.

Canadian Food Focus’ mandate is to address consumer concerns about food and agriculture by providing valuable information to help them navigate issues such as food affordability. Our content empowers consumers with practical advice and strategies to manage their food expenses without compromising on nutrition or quality. Read more>

HELP SPREAD THE WORD ABOUT CFF TO OUR SECTOR

Consumers are following us. But we need help spreading the word with industry. Here are a few way you can help tell the agriculture and food sector about our work:

Share on LinkedIn: Share and engage with our tactics and program articles—let’s get the consumer conversation rolling!
Bring Us Up in Meetings: Next time someone says, “We need to talk to consumers,” tell them, “Canadian Food Focus is already on it!”
Drop Our Name: Whether at events or in presentations, give us a shoutout as the go-to for consumer engagement.
Invite Us to Speak: Host us at your next industry event to share how we’re connecting with consumers across Canada.
Feature Us: Mention Canadian Food Focus in your newsletters or updates to spread the love across the agri-food community.
Team Up on Content: Got a great story idea? Let’s collaborate and share it with consumers!