OMCP Predicts Revenue In Advance of Quarterly Earnings

  • Starbucks is an example of how data from active users (not just install base) in our OneMeasure Consumer Panel (OMCP) aligns with company revenue and loyalty memberships.

  • Note: There is a 95% correlation between active app users in our consumer panel and Starbucks quarterly revenue.

Contact us for similar insights on other companies like Hulu, Spotify, Starbucks, DoorDash and more.

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OMCP Insights

Performance

Measure key app performance metrics across networks that deliver consumer services

Engagement

Monitor usage statistics and characteristics of services /apps – including volume of users, frequency of use, time spent on services, daily, weekly, monthly etc. by geography

Benchmark

Gain competitive insights versus key competitors across performance and usage variables; determine a realistic understanding of market share

Attitudes

Understand user satisfaction, willingness to recommend, reasons for using your service or for switching to your competitor’s service

Want to know more about how we collect these key insights?

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Want to see a recent sample of key metrics collected from our panelists?

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