Colors play an important role in email marketing. When done correctly, they can reinforce your brand, bring attention to a call-to-action and highlight important content. If done incorrectly, colors can be distracting or make your email difficult to read.
SCORE Brand Colors
Branding is essential, and SCORE has a Brand Guide
that we encourage all chapters to follow.
On page 16 of the Brand Guide, you will find the SCORE brand colors. Notice under each color, a Hex value is provided. In Constant Contact, you can enter these Hex values when editing your email to use the exact same colors.
Grabbing Attention with Color
Consider a consistent hyperlink or button color that stands out so readers will easily find and follow your call-to-action. For hyperlinks and buttons, use dark blue colors from the SCORE Brand Guide.
Avoid the use of red fonts in your email. Red font can hurt your email's deliverability and is inconsistent with SCORE branding.
It's important to be aware of ADA accessibility and ensure all can easily read your emails. Make sure there is enough contrast between colors. For example, if using the SCORE yellow on a button, be sure to use black text on top of it rather than white or green font because there would not be enough contrast for color-blind readers. If the button is blue, use white font for sufficient contrast.