Besides having delivered over 2,500 professional development keynotes and training programs to help Leaders and Teams get along better with customers and co-workers by improving their communication, emotional intelligence, interpersonal relationship, people and presentation skills, I have also worked with people from all professions who want to start their own speaking, training and coaching practices.
Almost every time I deliver a program, someone asks, "How can I do what you do?" and "What does it take to become a speaker, trainer, and coach?"
For over 15 years, I have been helping people to start their own part-time, full time, or 'side hustle' speaking, training, and coaching businesses.
If you want a one to one, step by step, coaching and mentoring program and system that has helped people learn the business, drastically cut their learning curve, saved them lots of money and helped them get on the fast track, my Speaking, Training and Coaching Mentoring program is for you.
"The best money I ever spent to invest in myself as a speaker was hiring you as a coach" Michael Chaleff, Attorney
"Arnold's program can take years off a new speaker's learning curve." Michael Schmidtmann, CSP (Certified Speaking Professional) and Past President of the National Speakers Association DC chapter.
Do you want to speak, train and coach for money? Add additional services to your current business?
Do you want to consistently
earn fees of $1,500, $3,000, $5,000, $10,000 and more for your presentations and programs?
Do you want lucrative coaching and consulting assignments?
Do you want to manage your time and determine your destiny?
And do you want to create a fulfilling and satisfying life by helping others and changing lives?
Get on the fast track. NOW! As your mentor and coach, I will provide you with a tailored program and system customized to your needs, your concerns, and your challenges. This is not a 'cookie cutter' approach as everyone I work with is different.
You will get proven business and marketing strategies and an action plan that works. My step by step coaching and systematized approach will save you time, money, and help you to avoid the costly mistakes that can derail your business.
It's like having your own full-time personal business and marketing strategist at a fraction of the cost. You're never alone!
If you want to learn what it takes to make money in the speaking, training or coaching business, or if you are already a speaker, trainer or coach and you want to get more jobs and higher pay, my one to one coaching and mentoring system is for you!
If you want to explore the possibilities of having your own full time, part time or side gig speaking, training and coaching business, please let me know. I am always happy to set up a 1 to 1, NO pressure, NO hard sell, Zoom call to see if my programs are or are not for you. I will also send you my checklist of 100 things to do before, during and after a presentation to get more business. Please feel free to contact me anytime at email@example.com or 703-255-3133, cell 703-869-1881. No appointment necessary. I would love to hear from you!
"My income has increased three times in the short time that I have been working with you" Ronald P. Culberson, LCSW, CSP, CPAE, 2012-2013 President of the National Speakers Association
Thank you for the amazing training/consulting day in Los Angeles. I very much enjoyed it. I am just sorry I didn't meet you 20 years earlier," Dorit Ilani, Ph.D.
"I was new in the speaking business and didn't know where to start. Early on, I made a smart decision. I hired Arnie Sanow to help me get started. It was the best move I made! Arnie coached me through the fundamentals of the business, marketing, contracts, and more. As my business has grown, I've continued to work with Arnie to enhance my marketing strategy and tactics. He's my not so secret weapon" Shelley Row, P.E. MBA, CSP, President National Capital Speakers Association
"I have been speaking full time for over 15 years, and one of the best things I ever did was hire Arnold Sanow as a coach
Ray Stractbein, Past President of the National Speakers Association, DC chapter
"I left Arnold Sanow's class feeling that he's given me a jump start on my career. His talk was brimming with practical advice, and it's advice that speakers can put into effect immediately.On top of that, his genial delivery makes you feel that he, REALLY, REALLY cares about you and wants you to succeed" Mrs. Frank Perdue (Mitzi Perdue)
I have been a full-time speaker for over 30 years, with more than 2,500 PAID presentations to over 500 companies, associations, and governmental agencies.
In addition to having a successful speaking, training and coaching business, I have been working with and coaching/mentoring speakers, trainers, coaches, and consultants to get them on the fast track to building and growing their own part-time, full time and side hustle businesses.
The speaking, training, and coaching business is not an easy business to start and maintain. In these challenging, changing, and competitive times you must have a coach/mentor who knows what works, what doesn't, and who has "been there, done that."
Although others may offer you advice, ask them this simple question,"Have you done this before?" If yes, learn all you can from them. If not, ignore the advice of others, unless they have been where you want to go.
Don't be fooled; many people may proclaim to be a speaking business coach. Do they have a solid track record? ; Are they booking 100 ++ paid presentations a year? Are they living the lifestyle you want to live? And are they making the money you want to make?
I will take the guesswork out of running a speaking, training, and coaching business and be your accountability coach to make sure things get done. We will focus on your needs, challenges, and concerns with real-life, practical, simple to understand, and easy to implement solutions. Plus, I will share everything; nothing will be left out!!
"Thanks for all your help. It has made a HUGE difference and will affect what I do for the rest of my career". Steven Gaffney, CSP, NSA Million Dollar Speakers Club
"To Mr. Marketing, without you and your mentoring program, neither my business or this book would be a reality." Robin Webb, Author of Pynch of Thyme
"Thank you so much for your help and support with my new speaking and coaching business. I can't tell you how helpful your coaching sessions have been in helping me structure my thinking around my business structure and speech topics. Thanks." Lori Nicolson
"Arnold, thank you for working with me to launch my speaking, training, and coaching business. Because of your valuable advice and counsel to grow, I already see results! I have already booked a high fee speaking and coaching opportunity!" Wendy King
"Arnold, your advice works! Business is coming to us
In fact, three speakers bureaus just requested information on my services." Rick Mauer
I am offering you an affordable and specific, easy to understand and proven system to provide you with the guidance you'll need to feel comfortable and confident in all aspects of this lucrative, fun and exciting business.
My program helps you focus by determining who you are, where you want to go, and what specific steps are necessary to get there. I will help develop a customized step by step, easy to understand, and real-life strategy with a road map tailored to your unique needs.
I also realize that everyone is different, and no one system works for everyone. Every person has a unique combination of background, expertise, style, and goals. I will help you reach your goals with a tailored program customized for you.
"Thank you again for everything. We feel with 100% certainty that investing in your services was the absolute right decision! I fully believe that things are going to move rather quickly from here on out. You are changing our lives
Although there are plenty of books, seminars, and resources about building a speaking and training practice, these alone can't compare to a "live" expert who is available for you when daily concerns like presentation skills, pricing, proposals, networking, reviewing materials or other concerns arise.
And as your profitability and accountability coach, you will never be alone!
I want to thank you again for a great session. You really have a gift - for turning a seemingly average opportunity into something magical (i.e., more dollars
"I am following your advice and your step-by-step workbook, and I already have booked several speaking engagements. Thank you!"
You can call, text, skype, or email me as much as you want and even every day if you wish. Some clients call daily, others weekly, and some at our scheduled meetings. I promise always to be approachable, eager to speak with you, and willing to get back within the day.
I will also act as an agent for you. I get many requests from those looking for speakers and trainers, and I refer the people in my mentoring and coaching program first!
"Many thanks for an excellent work session! You gave me so many great ideas to spark my speaking business. I was impressed by your wealth of information. My time with you was well spent." Rick Buckingham
This investment is low enough for anyone serious about building a business and high enough to show me your commitment to making this business work for you. Plus, it is easy to make your money back through increased business and higher fees. In fact, for many people, your investment will be paid back in one or two speaking engagements.
"What do you say to someone who has given you the tools to help others while allowing you to increase your income dramatically? Thank you from the bottom of my heart." Ronald Baras
In my one to one six months master program and system, I will work with you on an ongoing basis. You are never alone! You can email and call me as much as you want. I promise to have an answer for you every time.
Here are a few of the questions asked and answered daily. Are some of these your concerns?
What direction and steps should I take daily?
Can you assist me in determining my focus?
Can you assist me in branding myself or my program?
I have a potential client, what I should I say?
What should I say at the meeting tomorrow?
Can you work with me on a "script" for sales calls?
How should I approach this client?
Can you assist me in product development?
What are the next steps I should take?
Can you show me how to use "social" marketing on the internet?
How do I maximize my use of LinkedIn?
How do I leverage my speaking to generate more business?
What are other profit centers in which I can easily diversify?
Can you help me answer some of the objections that come up?
I want to send out a proposal, can you review it before I send it?
How should I approach this potential client?
How do I get my last client to hire me back?
How do I respond to objections on price and other matters?
Can you help me write my marketing materials?
Can you look at my marketing materials and make comments?
Where do I start?
Where do I get leads?
How do I build this speaking engagement into multiple deals?
What should I charge?
How do I get publicity?
How do I sell and promote my products at seminars?
Could you help me write a sales letter?
Where can I go to get my web page done?
What are the steps I need to take to get a book or CD?
How can I sell more books and online products?
. How do I do online programs and use technology?
. How do I use Zoom for maximum impact?
Where can I get a good speaker video?
Can you give me advice on my web site?
What resources do you know to help me build my business?
Can you listen to my presentation?
How should I position myself?
Can you look at my presentation and make suggestions?
Can you help me create a winning proposal?
How do I overcome this objection?
How do I market myself?
Can I align with you to boost my business and get clients?
What direction should I go in?
How do I approach my supporters and advocates?
How do I follow up with my clients?
How do I make strategic alliances and partnerships?
And much more
These and thousands of other questions come up daily. Some of these take a few minutes for me to answer, and others take hours.
Whatever it takes and no matter how long it takes, I will have an answer for you. I will never give you just a quick explanation, but an in-depth "how-to" solution.
"Arnold, As you know, in coaching, we recognize the power of gratitude. I am grateful to have met you. And I thank my lucky stars that you are my mentor. You are a good role model for me, and a good person: a real mensch. You are truly dedicated, and the "Go-To" guy when it comes to aspiring speakers. Thank you." Dr. Allan Stafford
"You are the best mentor an aspiring speaker and author could have discovered. Thanks to your guidance, this book is a reality, and my speaking and law firm are growing every day! Thank You,
"Warmest Regards, Cheryl Frank., J.D., CPA. Author of "How To Survive An IRS Attack"
I am only working with a few people in this program, as it can be very time-consuming. Admission is limited, and it is on a first-come, first-serve basis. If you want to stop wasting time, money, energy, and making costly mistakes, this program is for you.
"Arnold's coaching/mentoring program is like getting an MBA in the speaking/training business. It was an excellent investment. He provided me with tips, tools, contacts, resources, and real-life solutions to get my business on the fast track. I especially liked his ongoing 1 to 1 coaching. I was never alone. He was always available and got back to me promptly with any questions or concerns. If you are looking for an easy to understand and implement step–by–step road map from a super successful speaker/trainer who will share everything, Arnold is the right choice! Carson Tate, CPO, President Living Simply and Working Simply
Here are the options;
Six months 1 to 1 Master Mentoring and Coaching Program with Unlimited Support and Access.
This program will provide you with an accountability partner to make sure you stay on track, a step by step road map, marketing strategies, materials and resources, common questions and concerns answered and everything else listed in this document. Some of the reasons why the six-month unlimited program will work for you include:
You will have an accountability partner to make sure you keep on
track and get things done.
You are never alone. One of the reasons people fail is they don’t have a partner who knows the ropes who can save them time, money and frustration. It’s like having your own employee at a fraction of the cost.
There is a cap on your investment. There are no surprises, and you know exactly what is to be spent. There will never be a debate about what is billable.
There is never a "meter" running. You can contact me anytime
and not have to worry that you will be charged for every minute,
hour, day, or week.
hard to know how long it will take for everything we must do to make you succeed. I will spend as much time as necessary to
get you on the right track.
The value-based flat fee coaching is the most comfortable and most convenient way to work together. There will never be a debate
about what is billable.
. If you need to stop the coaching for any reason, we can put a hold on the time left until you are ready to start again.
The investment for the value-based unlimited access program is $15,000 for six months and can be done by zoom. There are no other expenses and if necessary there will be one trip to your location anywhere in the USA or Canada. Prices and costs vary for overseas.
Most of the work can be done online, however we can meet in person as much as you want in the Washington DC area. You will always get unlimited phone calls, Skype, Zoom and email support regardless of where you live.
I will help you develop and review all your marketing materials, develop and review your presentations, review your proposals, go over the lastest sales strategies and everything else you need to be successful --- with unlimited access for the six months!!
Plus as a bonus
, I will provide you with step by step instructions to set up the following additional moneymaking opportunities.
Mastermind and Peer to Peer Advisory Groups
– Facilitate, lead, and deliver this program. All instructions and marketing materials are provided. I will also be available to collaborate with you!
Leadership Mastery Program
– Sell an ongoing program to help Leaders and Managers excel. All instructions marketing materials provided. I will also collaborate with you!
If you reside outside the USA, please ask about pricing for the coaching and mentoring program. If you have a partner, there is an additional $4,000 fee to be involved in the coaching and mentoring program.
VIP Weekend 1 to 1 retreat to set up your speaking, training, and coaching business-
An extensive weekend retreat (or any two days) at your location to set up your business, provide a step by step, day to day plan and to get you on the fast track. We can also do a one-day onsite meeting and have four - two hour follow up sessions. The investment is $6,900, which includes a visit to your location in the USA or Canada. If you have a partner, there is an additional $2,000 fee for them to attend.
Presentations to Go -License my programs
for you to deliver –
You will get everything you need to provide one or more of my popular programs. Each program I have delivered has generated at least $500,000 in billings. This complete turnkey system includes the license to reproduce my program and slap your label on it, and sell it as your own. You will also get a workshop leader's guide, word by word template of the program, a master copy of the workbook; PowerPoint slides, sample flyers to promote the program, a short and extended version of the program and a 1 to 1 meeting by phone or in-person to go over the program step by step. There is a one- time flat fee of $9,900 for each "Presentations to Go" program. Plus, there are no additional royalties!
If you sign up for the six-month unlimited access program or the weekend retreat and add a "Presentations to Go" program, the licensing fee for the "Presentations to Go" program is only $7,900 per each session (savings $2,000). If you have a partner working with you, there is an additional $3,000 fee.
"I am so happy that we're working together - you're instrumental to my success. I have learned so much from you already and can't wait to learn more. Thank you for being a part of my team!" Colleen Vossler, Vossler Negotiations
"Arnold, I couldn't have built my business without you! I am well on my way, and through every step, you have been approachable, available, responsive, and, most of all, you know all the dos and don'ts of the speaking and training business. You are a great coach and mentor," Steve Weber, aka "Forest Gump."
I am always happy to talk with you to see if working together makes sense for you. My coaching and mentoring is not a "get rich quick scheme" but a program and system to build a solid foundation to grow a sustainable business. I will provide you with the pros and cons of my program. I am not out to "hard sell" my coaching program and system if it is not right for you, and there is not a real good chance for your success.
Working with speakers, trainers, and consultants is a passion of mine. My goal is to make the fee low enough for you to afford and high enough to make sure there is a high level of commitment.
"Thank you for all of your help during the past year. You are terrific, and your support has been outstanding. You are an excellent coach. You are always upbeat, sincere, and professional. I feel very good about my decision to join your mentoring program and that I've got much more than I've paid for. " Mary Cadden
"You opened my eyes to many possibilities that never would have occurred to me" Scott Wallace
"My greatest thank you for the wonderful learning experience through your mentoring. Even though I have been speaking for years, I never realized how much more I needed to know. Thanks for filling in all the voids I never knew existed. You are truly the light that I now see at the end of the tunnel" Dr. Gene Charles
"I was recently talking to other speakers (NSA-VA) about how to sort through and make sense of all the offers from people who work with speakers. I told them that my investment with you ten years ago (!) made all the difference in my business, and I think about and do things you taught me all the time. Thanks for being part of my success" Susan Trivers
Other Programs and Services
Speaking for Big $$$ Boot Camps
– Intensive sessions with all the tips, tools, and strategies you'll need to get on the fast track. If you get any group of people together from 2 to 200, I will come to your location to deliver a program for you for a flat fee. Contact Arnold for information.
Promotional Copy Writing
– Arnold will write a promotional copy for your flyer -$1,000 per flyer. Arnold will also write promotional copy for your website. Please contact me for pricing. Copy-writing is included at no additional fee if you purchase the $15,000 package.
– Arnold will ghostwrite an article for you. $1,000 per article or 5 articles for $4,500.
Presentation Skills Training
– Arnold will work with you 1 to 1 or with your group to assist you in improving your presentation and personal presence. This program includes video feedback (optional). If you want to overcome speakers' anxiety, project poise, and professionalism, captivate your listeners, persuade people to act on what you say, touch up your presentation to make it more engaging and humorous, and develop comfort and confidence, this program is for you. Please contact us for pricing.
Get Published Now! –
To boost your credibility, fame, speaking engagements, and get your name known, Arnold or his associate will write articles or a book for you. Books and articles get you noticed, create speaking opportunities, differentiate and separate you from the crowd and maximize your speaking, training, and coaching fees. Plus, many companies will not consider hiring a speaker who has not written a book.
"As a result of following your suggestions with the evaluation form, etc., I booked a client from the talk I did last week. Thanks for paying for yourself six times over in the first week!!Not bad from just a week after working with you" Sean Carroll
“I want you to know that meeting you and working with you has changed our lives!” Dave and Karen Massey
Arnold, Not a day goes by that I don't think about your generosity to help you give me. It is never taken for granted. And I want you to know that. Thank you for being a great mentor and coach
"I love that you walk your talk! Follow-up is a key component of business success. It will take me a while to digest all that you have said, but I already have a few baby steps. First, I contacted an attorney to work on a licensing agreement and make sure that I have protected my I.P. And second, I have sent follow-up emails to the business cards that I had collected in my suit pocket. Trying out Constant Contact is next. I enjoyed our session and have a lot of ideas to implement. I expect our first meeting will not be our last!" Cheers - Jennifer H. Elder, CPA, CMA, CIA, CFF, CGMA, MS
"Arnold Sanow is a dream coach for someone wanting to start and grow a speaking business. I interviewed several coaches before Arnold and was not satisfied. Arnold is a very successful speaker who coaches because he genuinely cares about helping others. This is reflected in several ways: His fees are reasonable and affordable. He listens and is gently honest in his responses. He helped me look at the topics I really want to talk about, and helped me answer the question, "Is this marketable? Who will buy this? How can you reach them?" And he responds to my phone and email questions with wit and wisdom. As long as Arnold is coaching speakers, he will be my coach. I strongly recommend that you explore this with him - he'll be straight with you about whether or not he thinks it will work. I would be happy to answer any questions you might have as you make your decision." Terry Nicoletti
"It's Thanksgiving week, so that is the perfect time to say, along with Hamlet, "I humbly thank you, sir." I learned so much in our time together! Thank you for everything. It was a game-changing meeting for me. I'd be delighted to give you a reference or anything else that would be helpful." Carol Ann Lloyd
Want to find out how we can work together. Please contact me anytime at 703-255-3133 - cell 703-869-1881 or firstname.lastname@example.org to set up a one to one NO pressure, NO sales pitch Zoom call. I will also send you my list of 100 things to do before, during and after a presentation to generate more speaking, training and coaching business.