Joe Rand is the Chief Creative Officer for Howard Hanna | Rand Realty, one of the largest companies in the New York tristate region with almost 30 offices, over 1,200 agents, and closing over 6,000 transactions worth over $2.5 billion in real estate volume in 2020. He is also the Executive Director of the BPP, an industry consortium dedicated to building an advertising-free home search experience with Homesnap.
Joe is the pioneer of the “Client-Oriented Real Estate,” or “CORE,” philosophy of real estate education, which is designed to raise the level of client service provided by the industry by teaching agents how to be “great at their jobs.” An industry thought leader, has spoken at numerous industry conferences including Real Estate Connect, the RIS Media CEO Summit, REALTOR Triple Play, and the Women’s Council or REALTORS national meetings. He was honored by RIS Media in 2018 with one of the inaugural industry Newsmaker Awards, and recognized by Inman News in 2017 as one of the Top 100 Real Estate Influencers.
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