By Karen Scott, Publisher

More consumers than ever before, across every generation, are utilizing vending machines and micro markets for their snacks, candy, confections, and meal needs, according to  recent statistics  from Mondelēz International, Inc .

If you own a vending machine route or micro market, you know that understanding your customers is one of the major keys to success of your business. 

With the right data at your fingertips, you will also know which display formats you should choose and you will also be able to more easily drive purchases because real data helps you to “understand” your customers.

$22 Billion Revenue from Micro Markets and Office Coffee Services

Micro markets and office coffee services are on the rise. As of 2017, coffee services and micro markets as a whole brought in $22 billion dollars in revenue, or a 33% increase in the micro market and vending business since 2016-2017. This is exciting news and something that was to be expected because in our changing world more people eat or enjoy their coffee on-the-go than ever before.

As of 2020, the micro market industry is projected to bring in at least $7 billion in revenue. This is an impressive 99.2% growth from 2012-2013.