Statistics are important in aesthetics. They help us understand trends and patterns and statistics guide us to make predictions about the future. (Yes, we're feeling cheeky!)
Here are some important statistically-based takeaways derived from data accumulated by BeautyEngine:
PROVIDER PREFERENCES:
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80% of respondents noted gender was not a factor in their selection of a provider but 59% wanted to see patients of a similar background to their own in the doctor's photo gallery
- 75% said they were more likely to follow their doctor's advice over friends', family's and influencers' when selecting a product, treatment or procedure.
- In choosing a physician, 56% cited patient reviews and 46% noted before-and-after results as important factors in their decision (Surprisingly, only 11.6% mentioned social media presence)
- 87% desired video content on a provider's website
- 80% mentioned that the operating facility was an important consideration to them
INFORMATION INs and OUTs
- 73% of respondents declared Instagram as their main source of information for plastic surgery and dermatology
- 63% of people were very likely or likely to give a word-of-mouth referral after having a positive experience with a treatment or procedure
COMMUNICATION IS KEY
- 71% preferred to communicate via text (75% of those aged 45-55 & 73% of those aged 25-34)
- 67% favor scheduling visits online or through an app
- 66% said that physician poor bedside manner was the single biggest turn-off
- 47% noted too little time with the doctor as a reason to go elsewhere
If you're like us, you might look forward to reviewing the newest statistics in aesthetics more than renewing your commitment to your goals and resolutions each New Year. Probably, because it's more fun! And, as Aaron Levenson, Professor of Business at Baruch College famously said, "Statistics are like bikinis. What they reveal is interesting but what they hide is vital."
We wish you a happy, healthy and beautiful 2023 and we encourage you to embrace the opportunity to focus on personal growth and self-improvement, and to remember to be kind to yourself along the way.
