Connecting the dots between industry and education...
Bryan County landed one of the biggest economic development projects in Georgia history, an auto assembly and battery manufacturing facility for Hyundai Motors. The county covers an area approximately 496 square miles with a population estimated around 44,000 people.
The area has seen tremendous growth over the past decade due to the influx in new housing developments, shopping centers and restaurants that add diversity and economic stability within the region while key industries, such as paper production and agriculture help create job opportunities keeping locals employed.
As the largest institution of higher learning in the region, Georgia Southern University is in a unique position to engage with the new industry partners in the area. Georgia Southern’s Associate Provost of Innovation and Commercialization, Dominique Halaby, Ph.D., shared a few of those plans.
“We as a university must have a strategy that allows us to think through how we can engage in a way that is effective, not just for others, but also for us. There are a lot of amazing things that Georgia Southern has to offer – from our engineering program, to our business program and to our economic engagement units,” he said. “But we need to coordinate how we are engaging with a company the size of Hyundai.”
Apart from having those internal conversations, Georgia Southern has studied its peers, with a focus on industry thought leaders on university corporate engagement.
“We’re trying to craft the Georgia Southern story in a way that makes sense for us to engage with Hyundai,” he said.
Halaby explained that from a general short term perspective, the Corporate Engagement Committee Members want to be able to provide a plan with actionable items to university leadership in order to be clear about what they think is the best path forward in terms of engaging with Hyundai and other tier one suppliers.
“Long term, I’d like this to be much more of a true relationship and partnership with Hyundai, that can put Georgia Southern at the forefront of corporate engagement efforts,” Halaby said. “We must know how we are truly aligning our interests in a way that we’re having maximum impact on our region.”
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