Finally, small business owners must realize that there are two selling processes occurring simultaneously during the recruiting process. The prospective candidate is selling him or herself to a prospective employee while, at the same, the small business owner is “selling” the opportunity and business to the candidate.

While the process can seem daunting, the importance of small business owners properly preparing for the recruitment of new employees cannot be overstated. Following an established procedure minimizes the number of disruptions to operations, especially at this critical time in the recovery and reopening process.