We also encourage you to ensure that you not only know what the incentives are for the open position, but also how the selection team will showcase them, both during the interviews and in follow-up emails, site visits, mailing of swag, and other touches.
And as always, it's important to focus on the individual candidate and their particular needs and wants.
For even more tips and strategies, here are two more resources for you: Senior Consultant Jonathan Gellman's recent blog (see below) and my podcast that includes more discussion of the ideas that impact the culture and people of a workplace.