Goal setting is an essential component of any successful campaign. Companies that set goals see higher participation rates and average gifts, resulting in more support for the Racine County community. Most companies strive to increase their employee goal by 5 to 15 percent over the previous year's results.
Here are just a few examples of goals your company could set:
- Set a response goal to encourage employees to attend campaign presentations and engage with campaign emails, events and the Centennial Sweepstakes.
- Set a participation goal based on the number of employees you hope will donate.
- Ask donors to increase their previous year's donation by a predetermined percentage.
We highly recommend planning a goal-setting meeting with your United Way of Racine County campaign contact person. They can guide you in creating customized goals that make sense for your company and on the most effective ways to offer incentives that reward employees for donating.