Las Vegas, NV - Two iconic jewelry designers just joined forces in Las Vegas, as Berger & Son Fine Jewelry added the Steve Soffa Collection to their Fashion Show Mall store. While both jewelry designers call Las Vegas their home, they also share a passion for artistic, custom jeweled creations.

The two artisans met recently at the Barrett Jackson Auction in Las Vegas and Stuart Berger, second generation owner of his jewelry store, was "overwhelmed" by Soffa's talent and display. Soffa draws inspiration from the lifestyle choices worn closely by his collectors in the motor sports, motorcycle, poker and tattoo communities. He and Berger, as kindred spirits, agreed to "do something" together. That collusion developed into a display of what Soffa calls an "appetizer plate" of his creations in the Berger & Son store which built a reputation for trend-setting designer jewelry for over 45 years.

"As a visual display artist, Steve is a master," states Berger, "We are a lot alike and really passionate about what we do."

Soffa echoes the similarities and sees his market among the luxury lifestyle brands at the Fashion Show Mall. "We brought in some of my award-winning and most popular ladies' and mens' collections-- "Lost Skulls," "Joker Poker" "Twisted Love" and others that I think resonate with Stuart's customers," he said, "This is also an excellent new location to expand our visibility," he added. Soffa established a reputation in the gaming circuit, when his trophy bracelet for the World Series of Poker was featured in 2010 and highlighted in the motorcycle scene for his 2014 Championship bracelet for the Las Vegas BikeFest "Best Build." His designs also earned him an official license for the Sturgis Motorcycle Rally's 75^th Anniversary --creating an all-new watch, timepiece and jewelry collection.

In the near future, Berger & Son plans to hold private trunk shows to feature Soffa's designs. "He is so Vegas, so me!" exclaims Berger, "There is a lot of business to be done between us!"

About Steve Soffa: Since 1993, Steve Soffa has been creating handcrafted art, jewelry and timepieces and his designs have been used to brand companies like Sony, Apple, Universal and Oracle. His focus then shifted to customized works of art, which were embraced by the motorcycle, luxury automobile, poker, tattoo and body art communities. His championship bracelets for the World Series of Poker brought his work media acclaim, but his sizable group of collectors and fans has risen over the years to include all walks of life and business.                         

About Berger & Son: Family owned and operated since 1970, Berger & Son Fine Jewelers is the premier destination for one-of-a-kind unique fine jewelry and timepieces. Owner and designer, Stuart Berger, is an industry trendsetter and works to find the most exquisite diamonds and gemstones for his clientele, including high-profile celebrities from all over the world.

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